Innovation and Commercialisation

Innovation and Commercialisation

Table of Cover Content
• Introduction
• Importance of Commercial Funnel
• Business Case
• Tools used for retaining and protecting Intellectual Property
Rights
• Conclusion
• References

Introduction
Innovation and commercialisation is very important for every organisation. As
it helps in providing innovative and new products in market. Innovation is a
process or action to identify new solution of problems. Commercialisation is
introduction of new goods and services or new process for production in
market and making it available to the target consumers. Present report is
based on Amazon Go, it is grocery store which is a subsidiary company of
Amazon and founded in 2016. It provide services by using computer vision,
deep learning algorithms and sensor fusion for making the purchase and
payment automatic

Importance of the commercial funnel
Commercial funnel refers to the marketing focused on consumers. It explains
the journey of customer from identification and research about brand and
final purchasing of products and services. It helps in promoting products and
services through marketing which attracts customers, encourage them to buy
their products. This is essential for Amazon Go, whether they operate their
business online or offline. It brings potential or target customers to their
stores by promotion activities which is very important for company. It is
very beneficial for companies in the following ways: