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Innovation and Commercialization

   

Added on  2023-03-20

16 Pages578 Words82 Views
Innovation and
Commercialization

Cover content
Introduction
Background of organization
Ideas for new product development
Solution to the problem by using commercial funnel
Tools for testing
Protection of intellectual property
Conclusion
References

Continue...
Process needs to be followed for
enhancing a new product:-
Idea generation
Idea screening
Testing
Analysis of business strategy
Product development
Market testing
Commercialization

Introduction
Innovation is a term which defined as a “new idea” or “creating
something different” for distinct purposes. Therefore, presentation is
going to highlight the creativity of Amazon Go which is a leading
grocery company in a Washington engaged in offering online services.

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