Innovation and Commercialisation

Innovation and
Commercialisation

Table of Contents
 Introduction
 Importance of the commercial funnel and NPD
 Business case
 Tools organisations can use to protect and retain intellectual property
 Conclusion

Introduction
Innovation is a process which helps in converting the idea into a best service which is valuable for their
respective customers. Despite of this, invention is a process which helps in developing the new idea or
product which does not exist in the entire market. This presentation is in the context of Marks & Spencer
and cover importance of commercial funnel and NPD, a business case and various tools of intellectual
property.

Importance of the commercial funnel and NPD
Commercial funnel is also termed as the sales funnel and it is a process which helps the companies in order
to generate more modification and involve customers in the company. There are many factors which should
be consider by the company in order to exaggerate their customers as it is important for their business to
achieve success and growth.