Unit 8: Innovation and Commercialisation

This presentation discusses the importance of commercial funnel and the application of new product development process for commercialization. It also includes an innovative business case. Learn about the key aspects of innovation and commercialization.

Chemistry

Innovation and Commercialization

PowerPoint Presentation

This presentation focuses on the importance of commercial funnel and the application of new product development within the organization. It explains how commercial funnel attracts customers and helps in attaining higher profitability and brand recognition. The process of new product development is discussed, including idea generation and screening. The concept of innovation business case is explored, along with financial projections and access to funding. The presentation concludes by emphasizing the significance of innovation and commercialization for success in the marketplace.

Innovation and Commercialisation

This presentation discusses the importance of commercial funnel and the application of new product development for innovation and commercialization. It explores the innovation business case and its impact on companies. The presentation also provides insights into the process of commercialization and its significance. References are included for further reading.

Presentation

This presentation discusses the importance of commercialization and the new product development process, with a focus on Samsung. It explores the commercialization funnel, stages of new product development, and the business case of the organization. The presentation concludes with the significance of innovation and commercialization in driving sales and growth.

Leadership Management

Innovation and Commercialisation Assignment : Samsung

Intellectual Property

This presentation explores the concept of commercialisation and its relationship with innovation in business. It discusses the commercial funnel and the stages of new product development. The presentation also includes a case study on building an Innovation Business Case for Samsung, including ways to access funding. References on commercialisation and intellectual property are provided.

Unit 8: Innovation and Commercialisation