Innovation and Commercialisation

Innovation and
commercialisation

Table of Content
 Introduction
 Importance of the commercial funnel
 Summary of new product idea
 Techniques for testing an effectiveness of new product
 Resources required for business innovation case
 Different tools for protecting the intellectual property rights
 Nature of an innovation and also evidence for challenges overcome
 Conclusion
 References

Introduction
Innovation has become necessary for every organisation to enhance their
market operation & profitability at the larger context. Along with
innovation, commercialization of product is also significant through
marketing, promotion etc. This report will be carried on Essence drink,
which is the leading drink beverage company, which deals in sector of
drinks such as Healthy mango Lassi.

Cont...
Problem identified: In the initial period, Essence drink has resulted
into dramatic sales of their healthy mango Lassi, but after entering into
the third year, Essence business has shown slow down, because of
single product into the market.