Innovation and Commercialisation

Innovation
and
Commerciali
sation

Table of Contents
 Introduction
 Importance of commercial funnel and
application of new product development
 Business Case
 Different tools that organisation can apply.
 Conclusion

Introduction
Innovation has become necessary for every organisation to
enhance their market operation & profitability at the larger
context. Along with innovation, commercialization of product
is also significant through marketing, promotion etc.

Importance of commercial funnel and application of
new product development
Adoption of advance technology: Herein, a respective company
are adopting advance tools and techniques in innovating their
product that is Kiwi Kofe in competitive marketplace. As they
are coming up with mixture of fruit and Lassi both are good for
health.