Innovation and Creativity INTRODUCTION
Added on 2021-02-20
17 Pages5647 Words272 Views
Business DevelopmentLeadership ManagementDesign and CreativityMechanical Engineering
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Innovation andCreativity
Table of ContentsINTRODUCTION...........................................................................................................................3Overview of the organization ................................................................................................3Stage gate model.....................................................................................................................4Porter 5 force analysis............................................................................................................5Change model.........................................................................................................................74 p's of innovation..................................................................................................................7Innovation positioning models...............................................................................................8Business model support the products and services.................................................................8Issues of innovation. ..............................................................................................................9Advantages and disadvantages of the selected models........................................................10Gibbs' Reflection model ......................................................................................................11CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONCreativity is the word where the act and capability of convening something unusual andoriginal. Innovation refers to the implementation of new things where creativity is related to theimagination. Whereas, the creativity has the capability to produce and introduce the newproducts and services. Creativity procedure is the heart of the innovation & often all the wordshas been used interchangeably. MacDonald is a American fast food organization that founded inthe 1940 as the restaurant operated(Chen and Hou, 2016). It is one of the largest restaurantsupply chain by its revenues and profits. It is basically famous for their hamburger, French friesand cheeses burger. This report will study the overview of the organization and its activities and also theexplantation and identification of the innovation issues. Furthermore, It will examine the issuesagainst the business theories like the stage gate model, porter's five force analysis, innovationpositioning model, change model and strategic innovation model etc. this report will describe theJustification and evaluation of the models for the innovative issues and also the recommendationand reflection on that. Overview of the organization MacDonald is a American fast food organization which is bounded in 190 by the Richard &Maurice McDonald in California, United States. MacDonald's is one of the largest restaurantsupply chain by its profit and revenues. It serves across 69 millions customers daily across 100countries. It is generally famous for its French fries, Hamburger, cheeseburger, chicken productsand desserts etc. There are 37,855 numbers of restaurant across the world and there are 210,000number of employees working under it(Cruickshank, 2016). There are so many more products which has been served by the MacDonald's such as softdrinks, coffee, breakfast, wraps and milkshakes etc. the operating income of the MacDonald's is8.823 billion and the net revenue of the company is 21.025 billion. The main things of theMacDonald's corporation comes from the royalties, rent and fees and cost has been paid by thefranchisees and also the sales which organization has been operated. As per the analyse of the 2reports it has been published in 2018 where it has been observed that MacDonald's in one of theworld's largest private employers 1.7 million workers.
Stage gate model.A phase gate model is project management tool and techniques where the initiative andproject which has been divided in distinct and phase of the stages(Kandampully, Bilgihan andZhang, 2016). This model refers to the stage gate model each gate has the continuation with allthe departments and also the decision has been made on the information and forecasting atavailable time. This process and model has been patented of trademark and generally focus onthe process of innovation. There are some steps which involved in the stage gate process such as:GatesAt each of the gate the decision has been made to continue or not the process. The decision hasbeen made on the basis of the information and prognosis that is available at time and moment. Inmost of the cases the decision has been made by the steering and manager committee forlaunching the seafood burger in the market or not. StagesThere are some stages if the stage gate process which consist the connection of each gate withanother gates. Stage:0 discoveringIt is one of the initial stage in the MacDonald where the initial preparatory has been determinedthe project of the organization wants and also it is able to carry out or not. There are not onlywho is involved in it but also the management who understand the ideas and purpose ofit(Amabile and Pratt, 2016). Stage 1: ScopingThis stage contains the product evaluation and association in the market and also identified thestrength and weakness of the new seafood burger. This stage take all the possible threats.Stage 2: business plan ConceptThe concept of the business plan need the impervious competition where the innovation of theseafood burger has been drawn up. This is one of the last stage of the development where thecrucial has been starting before the development of the actual product. This business planconcept involve the new product analysis and definition of the product, creation of the businessplan, creating of the project plan, feasibility of the review etc.Stage 3: development
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