This presentation is a reflective statement on innovation and enterprise, discussing the stages of Gibb's reflective cycle and the author's experiences and insights. It explores the identification of favorable and negative ways of doing activities, conducting research on enhancing growth and profitability, communication skills, problem-solving strengths, and more. The presentation also highlights the importance of market knowledge, dealing with bias working scenarios, and the author's contributions to the innovation process. It concludes with strategies for future innovation activities.