Business Canvas Model

Running head: INNOVATION AND ENTERPRISE
Innovation and Enterprise
4/20/2019

INNOVATION AND ENTREPRISE 1
Business Canvas Model
Business Overview
Just Fit is a business idea of introducing a new fitness Gym, which will work towards
providing health and fitness advice to the customers. Besides this, it will provide the facility
of the gym as well as will work as a consultant to maintain a healthy body. Just Fit will work
to offer a healthy and friendly environment to its customers where people can enjoy and
maintain their fitness.
Key Partners
Expert Trainers – The owners of the business will make contacts with expert trainers who
can provide advice to the users about how to schedule their daily routine such as what to eat,
how to burn calories, what to take in order to have a balanced diet, exercises, etc. The users
can take advice from the experts through phone calls by using the phone call numbers from
the website of Just Fit or can read the reviews of the experts on the website and at the gym.
The trainers will give advice to the customers regarding what type of music to listen while
doing a workout, type of shoes to be purchased for a particular type of workout or physical
activity (Hodell, 2013). In addition to this, they will guide the members of the studio gym
regarding what all nutrition, vitamins, and minerals to be consumed in order to have a healthy
and toned body.
Customers – The users of the Just Fit are health conscious and weight conscious people, and
special diet takers. All these customers are the key partners of the business for whom this
business is being introduced in the market to meet their needs and support them in having a
healthy and fit life. The customers will be offered with a friendly environment where they can
openly interact with the trainers as well as other customers who are visiting the gym studio.

INNOVATION AND ENTREPRISE 2
Besides this, Just Fit the studio gym will provide different consultancy services to the
customers such as physical as well as mental fitness. In order to maintain a healthy and fit
body, people require different types of nutritional products and tools, so business will also
involve in selling different products and tools to the customers at reasonable prices.
Marketing team – The business is going to contact with a marketing agency who will work
towards attracting customers in the market through different promotional activities such as
advertisement, campaigns, etc. The marketing agency will be also responsible to promote the
business on different offline as well as online platforms such as print media, social media and
developing the website of the business (Roetzer, 2011).
Suppliers – The business is going to make good relations with the suppliers of different gym
tools, equipment, and products like a protein shake, etc. such that they can attain the products
at very good prices (Taggart, 2016). The business will try to contact with the best supplier
who can deliver quality and best products to the gym.
Studio Owner – The owner is the one who is investing a major amount of capital into the
development of the business. The owner is responsible for maintaining and contacting with
different suppliers and employees of the business in order to have smooth and best operations
within the business.
Key Activity
 Promotion of Just Fit among the target market through television advertisement,
hoarding, pamphlets, etc.
 Supporting users in tracking their daily routine activities
 Advice from expert trainers to have a healthy life (Patricia, 2013)
 Maintaining good relations with the suppliers
 Offering a healthy and friendly environment to the customers