Why Sunshine Yoga Center's Website is Not Search Engine and User Friendly

Student Name:
Student Number:
A. Business Profile
Name of the business Sunshine Yoga Center
http://3401demo.wix.com/yoga
Products/services offered Yoga Studio, providing a range of varied yogas by skilled
trainers. Range of yoga includes Jivamukti, Hot yoga,
Ashtanga, Vinyasa, Hatha, Yin yoga, Prenatal yoga,
Mindfulness yoga, Mat Pilates, Mum and Baby Yoga,
Prenatal Pilates and Kids yoga.
Yoga therapy and physiotherapy is provided to the people
suffering through any pain or disability that caused due to any
injuries or by-birth.
Yoga lessons are also given to the willing students who are
expecting to perform at special events or in general want to be
trained at yoga through the stages.
Through yoga, the purification of mind is done so that they
can concentrate better in their daily activities.
Service are also provided to the people who cannot come
down to the facility physically. Private services at customers’
own accommodation is provided by expert professionals.
Private services are also available at the studio itself for the
customers, at their request.
Personalized instructors available too for the interested ones.
More than 20 classes a week is provided to the learners of
different types. The classes are designed into stages starting
from beginner to the advanced level.
Instructors can be spoken to and can be asked for any external
advices if necessary by the members.
Meditation of different forms and in peaceful surroundings
are provided to release the daily stress and anxiety.
Characteristics of potential
customers
Males and females from different age groups.
No such age restriction, still a preferred age group starting
from 5 years old kids to people of nearly 60 years old.
Although people who are capable enough and are equally
enthusiastic can also join.
Employees, house makers, students, retired, and people of all
kinds of professions are encouraged to join, irrespective of

their profession.
People suffering through stress and anxiety are also potential
customers for SYC. People with jobs handling clients and
administrative responsibilities will be of the potential to be a
customer of the proposed business.
Potential benefits/aims of
having a website for this
business
The primary potential benefit of a website is that the
concerned people can be aware of the facility that is growing
in their area. The basic details such as the services, contact
information of the facility and the exact location of the
facility can be informed to the potential customers or the
interested ones about the facility.
Besides, a well-built website also attracts customers for the
business. More the information will be there in the website in
a well-structured manner, more will be the attraction
generated in the customers.
The future aim of the website will be letting the customers to
make online booking for their classes or the sessions they
want to attend.
B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly
Keywords: fitness, yoga, yoga studio, yoga studio near me, yoga studio in Sydney,
yogatherapy near me, yogatherapy Sydney, Sydney yoga center, Sydney yogatherapy
center, Sydney fitness studio, fitness studio in Sydney, fitness studio near me, meditation
center, Sydney meditation center, home yoga services in Sydney, private yoga studio near
me, private yoga services, yoga at home, Sydney home yoga, Sydney private yoga services.
Header: Sunshine Yoga Center | New South Wales Yoga Studio
The first and the foremost reason that the current website is not a search engine is that the
entire website is developed in Wix. It is because Wix is a Content Management System and
it does not support the websites to crawl over the Internet and limits into the database of
the website only. Hence, as a search engine it does not allow the functionalities that a
search engine should serve (Evans, 2019).
A search engine has the ability to take a keyword as input from the user and it searches
over the internet to find the best relevant sources. However, this website can only process
for the keywords that is relevant to the database of the website and any input other than
that will fail to yield any result.
Besides, the use of Wix for the creation of the website makes it unable to feature maximum
SEO options. This is the primary reason behind the website being not that friendly towards
the user.
List of specific and actionable suggestions
1. One of the most important suggestions that has to be applicable in any ads made on
Google adword is the use of the dynamic features of Google adword. Generally, the

absence of this feature in any ad results into tracking down the users who visited the
website only. No activities of the user could be tracked down that the user did while
being on the website. By enabling the dynamic feature of Google Adword, the ads can
be featured with the tracking down of the user’s activities inside the website. It can be
tracked down what the user has searched for in the website or what are the sections that
the user has visited. Hence, it will be much easier for the company personnel to contact
the user ad suggest the facilities that he/she is actually interested into (van Geler et al.,
2019).
2. Another important feature that could increase the popularity of the website is the
creation backlinks in other popular websites. These backlinks are a sort of promotion
that could be done to the users. These backlinks are created so that the website of the
concerned organization can be referred by the browser itself and the users can be aware
of the existence of such organization and its services. The backlinks are always
suggested to be given in the popular websites so that the authentication and reliability
of the website as well as of the organization remains intact (Carchiolo et al., 2018).
C. Proposed AdWords Strategy
Campaign 1
Focus for each campaign
For Ad Group 1
The people that would be focused upon through the ad group 1 are the regular
people ranging from students, employees, house makers, retired and more.
Primary focus will be on the fitness enthusiasts and those who are willing to enroll
themselves with yoga programs to be fit and healthy.
People suffering from stress and anxiety, physical injury and disability will be on focus.
For Ad Group 2
Through this ad group, people are unable to come down to the facility due to their
busy schedule or any sort of physical disability will be focused and would attract their
interest. Other than that people who need a personal instructor or have other specific
needs concerning the services provided will be also under the consideration.
Keywords
Ad Group 1
fitness, yoga, yoga studio, yoga studio near me, yoga studio in Sydney, yogatherapy near
me, yogatherapy Sydney, Sydney yoga center, Sydney yogatherapy center, Sydney
fitness studio, fitness studio in Sydney, fitness studio near me, meditation center, Sydney
meditation center.
Ad Group 2
fitness, yoga, yoga studio, yoga studio near me, yoga studio in Sydney, yogatherapy near
me, yogatherapy Sydney, Sydney yoga center, Sydney yogatherapy center, Sydney
fitness studio, fitness studio in Sydney, fitness studio near me, meditation center, Sydney
meditation center, home yoga services in Sydney, private yoga studio near me, private
yoga services, yoga at home, Sydney home yoga, Sydney private yoga services.
Negative keywords
Applicable for both the ad groups
Cheap yoga center, jobs at SYC, yoga for free, Sunshine Yoga Center reviews, massage
parlor.
Text for AdWords Version 1 for an ad group 1