Innovation and Enterprise

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Enterprise innovation is one of the exercises executed in order to identify positive aspect
towards the environment of enterprise. The concept of innovation and enterprise involve the
practice developing something new or unique. This will leads towards productive outcome
to attract large number of potential costumer. Innovative enterprise always determine
balanced view point in order to increase the level of enterprise performance. In this report
the chosen innovative enterprise is DPD Group. This is UK based enterprise that deal in
leading parcel group that is postal sercices.. It is privately held enterprise in parts of UK.
The enterprise mainly focus on innovative concept of postal group services in its business
process. This report aims towards understanding innovation nature along with generation of
idea. It also examines those factors which determine innovative success or failure of
enterprise. This report why examine why innovation and enterprise essential for the
practices of enterprise.
MAIN BODY
Nature of innovation and idea generation are basic concept for the sustainable growth of
enterprise. This concept is most importance for the success of enterprise as it delivers more
innovative solution to problems of business activities. Innovation does not mean only resolving
unsolved issues but also deliver creative solution to current issues. This will aids in providing
best possible of innovative solution. In context DPD Group, enterprise always in search of
developing value through new innovative implementation of idea. The origin of innovation is
generation of idea (Cirera, 2017). This is effective process that is adopted by DPD Group in
order to deliver those unique idea in market segment. Innovation is the productive concept that
perceived advantage to their potential consumer. The enterprise successfully achieved
commercial fusion energy in industry because of its innovative concept.
The concept of innovation along with enterprise is essential in life cycle of business. As
innovation is the heart of enterprise. along with DPD Group, each enterprise wants to gain
advantage of innovation as it leads towards long term success of enterprise (Schork, 2021). It
acts as a fundamental for the success of enterprise by several reasons. Innovation raise the
business growth of enterprise. The growth rate of enterprise increase overall value, profit, brand
image of enterprise. Idea generation with innovation stand out enterprise from competition. With