Innovation and Entrepreneurship: A Start-Up Business Idea for Warm Delight Bakery

Innovation and
Entrepreneurship

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
START-UP BUSINESS IDEA........................................................................................................1
Product and services....................................................................................................................1
INDUSTRY PROFILE....................................................................................................................2
BUSINESS MODEL.......................................................................................................................2
POINT OF DIFFERENTIATION...................................................................................................3
CHALLENGES...............................................................................................................................3
PROSPECTIVE CUSTOMERS......................................................................................................4
MARKETING PLAN......................................................................................................................4
COMPETITOR ANALYSIS...........................................................................................................5
SOURCES OF FUNDING..............................................................................................................6
INTELLECTUAL PROPERTY......................................................................................................6
REFERENCES................................................................................................................................7

EXECUTIVE SUMMARY
Warm Delight Bakery (WDB), is a new start-up business for bakery and coffee retail
small business establishment which is located in London, United Kingdom. This business is
expecting to attract the local and non-local customers in order to develop a huge customer base
and loyal customers. A broad variety of products and services will be offered to customers with a
a high quality in order to attract them at affordable prices. Business is planning to build a strong
position in a market with the help of effective strategies and marketing plan. WBD is aiming to
offer its services and products at competitive prices in order to satisfy the demand of lower to
middles to high income level tourists and residents. A company is established in London which
owned and equally manages by Mr. X and Mr. Y the two partners of the business. Mr. X is
comes from a background of finance and administration and Mr. Y has an experience in
marketing and sales and also has an expertise in management. WDB is intends to hire 6 part-time
baristas for handling day to day operations and customer care services and also intends to hire 2
full-time pastry bakers for successful operation of business.
START-UP BUSINESS IDEA
Product and services
Warm Delight Bakery (WDB), in order to enter the markets it is vital for the company to
best and quality services to their customers in order gain a competitive advantage and
profitability. Various products and services which is to offered to customers should unique and
innovative to grab customers attention in a market. WDB develops a range of products and
services, this range includes espresso products, coffee for which all coffee beans will be
imported from Columbia which are the best coffee beans in business. WDB also caters to satisfy
a customer by offering every customer an espresso product and coffee which will be made to suit
them with a best quality (Chambers and Humble, 2017). The bakery section of a company will
provide very fresh and hand made bakery and pastry products on a continuous basis in order to
keep customers attracted. Bakery products will includes 5 to 6 batches of pastry and bakery
products which will be prepared in morning in to maintain their freshness and high quality so
that company can offer its customers a best and fresh baked products which will be always
available to customers.
WDB will also the best and unique services to their customers, company will offer home
delivery system which will be online and through a call, where a product will be provided to
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