Innovation and Entrepreneurship in Tourism and Hospitality Report 2022

INNOVATION AND
ENTREPRENEURSHIP IN
TOURISM AND
HOSPITALITY

Innovation and entrepreneurship in tourism and hospitality
1
Contents
Introduction............................................................................................................... 2
Innovation and entrepreneurship in the hospitality and tourism industry.....................................2
Challenges due to technological advances and demographic changes........................................5
Conclusion................................................................................................................ 6
References................................................................................................................ 7

Innovation and entrepreneurship in tourism and hospitality
2
Introduction
The innovation and entrepreneurship in the tourism and hospitality industry have
undergone several changes in the last years because of the advancement in technology and
demography. The innovation has championed as a way to cope with the changes taking place
in the tourism and hospitality industry. The thing which is constant in hospitality is ‘change’.
The hospitality industry can not be discussed without discussing the disruption. The IT
(Information Technology) is required to keep up with the emerging trends in order to avoid
disappointing guests and the rivalries lacking behind. The IT department focuses on
improving the experience of the customers in order to bring them back.
This report includes the challenges faced by the IT department of Marriott Hotel,
India due to technological advances and demographic changes. Although Marriott is a
pioneer when it comes to hotel technology revolution majorly with reverence to guest facing
technologies. The hotel has to struggle with the digital aspects concerned with the guest
experience. The digital aspects have a great role in enhancing the overall experience of the
guests. There are customers who do not want to just stay in the Marriott Hotel in India but
like to communicate on a regular basis through technological tools. The hotel also makes an
available range of tools across the whole digital landscape.
Innovation and entrepreneurship in the hospitality and tourism industry
Marriott is an American international hotel chain managing a portfolio of hotels with
the lodging facilities. Marriott has thirty brands and is the third-largest hotel chain globally.
Other than India, Marriott operates in 130 nations. Marriott has more than 100 hotels in India
covering all the major cities. Marriott has marked a significant milestone in India. Marriott is
growing its leadership presence in India with over fifty signed projects in its pipeline. India is
deliberated to be one of the significant markets in Asia with the highest number of hotels
after China.
Marriott focuses on improving the overall experience of the guests. The digital facets
of the guest experience have been given the greatest significance in current years. Such
features comprise all from the procedure of reserving a room to fetching with customer
service to the modified mobile experiences. Marriott in India has introduced a great number
of technologies empowered initiatives. Less-buzzworthy initiatives enhance the quality
offered to the guests. The personalized app experiences offered by the hotel with the mobile
check-in, mobile requests, and mobile key show how Marriott pursues to power technology