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International Hospitality Management

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Added on  2020-10-04

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International Hospitality management INTRODUCTION 1 MAIN BODY1 PART A2 TASK B4 TASK 37 CONCLUSION 9 REFERENCES 11 INTRODUCTION Hospitality is referred to as a business which aims to fulfil requirements of housing and entertaining guests (Assaf and Cvelbar, 2011). Therefore hospitality management is a separate discipline which aims to apply management concepts and theories upon operations which are carried out in hospitality domain so that needs of guests are fulfilled in right manner. This report focuses on hospitality operations which are

International Hospitality Management

   Added on 2020-10-04

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International Hospitality management
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1PART A...........................................................................................................................................2TASK B...........................................................................................................................................4TASK 3............................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONHospitality is referred to as a business which aims to fulfil requirements of housing andentertaining guests (Assaf and Cvelbar, 2011). It also defines state of relationship which isshared among hosts and guests. Therefore hospitality management is a separate discipline whichaims to apply management concepts and theories upon operations which are carried out inhospitality domain so that needs of guests are fulfilled in right manner. The reason being, thatthere are numerous sectors which are related and are require to be managed in their own distinctmanner so that better services are offered to clients. This report focuses on hospitality operationswhich are carried out by Mariott Hotel West India Quay. The understanding of hospitality sectorwill be developed with the help of this hotel. The analysis of external environment is conductedthrough tools such as SWOT, PESTLE so that strategies for future of this business could bedeveloped. MAIN BODYBackground of International hotel Industry and tourismThe trends of hospitality can be traced back to the medieval times. During that timetraveller were provided with accommodation through guests houses and it emerged to be acommon trade measure. The popularity of hotel can be seen mostly in 19th and 20th century. Thehotel industry was exposed to numerous economic, technological and social alternations whichled to its upliftment. The developments of trains and auto-mobiles have contributed to success ofhotel during that period. People who experienced sudden rise in the disposable income througheconomic boom popularised trend of travelling to places for leisure (Brotherton, 2012). Thepresent state of hospitality encompasses broad range of operations and activities whichaggregately contribute in providing guest with a memorable experience. The opening up ofeconomies through globalization processes has benefited this industry in the most significantmanner. After which, people have started identifying and discovering culture of other nations.The major domains which are considered are lodging, transportation, cruise lines and themeparks. The international hospitality industry will be a multi-trillion dollar industry and all ofwhich relying on the disposable income which is spent by travellers. The major players in thisfield currently are Hyatt, Hilton, Marriott and Starwood. Background of the hotel1
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The hotel which is emphasized in this report is Marriott Hotel West India Quay. It is apremium hotel operation in the market of London, United Kingdom. Marriott is known to be oneof the most recognised hospitality brands in the world. Marriott International is known to ownaround 6,000 properties around the globe and marking its presence in over 122 countries. Thischain of hospitality sector was formed some 90 years ago by J. Willard and Alice Marriott.Marriott international right from its inception have formed a culture to put customer beforeeverything else. This particular premium hotel is known to render best in class services tovisitors through its operations in a posh locality in London. The services which are offered toguests include Mini-bar, TV and mesmerising sights of dockyards of London. The additionfacilities of this hotel include fitness and business centre and meeting event space. This hotelalways looks for opportunity to serve in an unforgettable manner. PART ASWOT AnalysisSWOT Analysis is referred to as study which assures examination of business so thatmajor strengths and weaknesses could be identified (Brown, Arendt and Bosselman, 2014).Along with it, major threats of business are identified along with chances of growth. It is acommonly employed tool by organisation so to formulate plans for the future of business. Thecompetition which is existent for business could be easily countered when an organisation isfamiliar with strengths and challenges. Below is a detailed analysis for Marriott Hotel West IndiaQuay. Strengths: these are referred to the areas of business which are performing well. Themuscle which is possessed by business can be further deployed to achieve unprecedented results.Firstly the prowess lies in the name Marriott itself. This business is known to be one of therenowned names when it comes to hospitality domain. The presence in one of most sought afterlocality in London makes it further easier for this business to lure into customers. Thisorganisation is taking adequate assistance from digital platforms which are another area whichbenefits this business. The people working in this organisation are dynamic, trained and creativewhich helps in fulfilling major requirements of consumers. The change which this institution isexposed too is countered well with the help of capable workforce. Lastly strong balance sheet ofthis organisation could not be ignored. The record sales have proved it to be one of stronginstitutions when it comes to hospitality. 2
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