Innovation and Entrepreneurship: Organo Grocery Store Business Plan
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This document provides a comprehensive business plan for Organo Grocery Store, a new organic grocery store in the UK. It covers various aspects such as company overview, situational analysis, competitor analysis, STP, marketing mix, budget, and more. The plan focuses on innovation and entrepreneurship in the retail industry.
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INNOVATION AND ENTREPRENEURSHIP
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TABLE OF CONTENTS TABLE OF CONTENTS................................................................................................................2 EXECUTIVE SUMMARY.............................................................................................................1 INTRODUCTION...........................................................................................................................1 COMPANY OVERVIEW...............................................................................................................1 SITUATIONAL ANALYSIS..........................................................................................................2 COMPETITOR ANALYSIS...........................................................................................................3 STP..................................................................................................................................................4 MARKEITNG MIX.........................................................................................................................5 BUDGET.........................................................................................................................................6 MONITORING AND REVIEWING..............................................................................................7 CONCLUSION................................................................................................................................7 REFERENCES..............................................................................................................................12
EXECUTIVE SUMMARY Innovation & Entrepreneurship are closely related words which are used in business world. But these terms are different from each other and using them interchangeably will be a mistake. Organo Grocery is business idea for organic grocery items and things. Motive of Organo grocery has become more viral in current environment after outbreak of Covid-19. Company has focused to get opportunity and to enter in competitive grocery market. The people are becoming highly health conscious and due to this demand for organic grocery has increased significantly. There is great opportunity for the company to enter in market and expand its business. INTRODUCTION Innovation is application of creativity to come with unique solution or idea. It refers to technologicalinventionthatletsprocessesdowhichcouldnotbedonepreviously. Entrepreneurship on other is application of innovation to bring ideas in real life. It refers to the social invention that lets people to do things which they could not do previously.The entrepreneur’s grasps opportunities to cash in the innovation. They establish a business and propel innovation forward. The progress depends over entrepreneurship and they could achieve significant success through proper planning than actual innovators. Organo Grocery is planning to open new organic grocery store in UK analysing the increasing demand for health conscious food. COMPANY OVERVIEW Organo Grocery Store is new idea of entering into retail industry. Business is focused to bring new organic grocery products and items in market to serve the population of UK. It aims at conducting business on ethical terms. Due to the increasing health issues and new viruses deep research was made to identify the root cause (Nambisan, Wright and Feldman, 2019). Results found that people have left the healthy eating habits and also there is excessive use of chemicals in food items that is harming health system of humans. Organo grocery provides healthy and natural food products with no use of chemicals for production. Company does not make compromise with health for quantity or prices. USP of company is to spread awareness about healthy food items among the customers. Mission 1
The objective is to adapt sustainable grocery items to provide healthy products with no use of chemicals. Vision To become market leader in organic grocery market providing best quality items. SMART objective To increase the number of consumer by 15% with assistance of organic product till June 2021. To capture the market share by 20 % within 1 year of time frame. SITUATIONAL ANALYSIS PESTLE AnalysisPolitical– This factors relates to influence of change in government and its act, regulations and related laws. Political environment of UK is stable and company will only require compliance with the statutory regulations.Economic-It is large economy and is going through recession phase because of global economic slowdown. Due to declining economy it may issues related to achieving sales target. Social-People are becoming health conscious and this trend is getting hike constantly. This will help the company to increase brand awareness and promotion over social media will get the required market share. Hence, it will create a positive impact over working of Organo Grocery Store. Technological- this is a factor which involves changes taking place in the technology which is being used within the business. currently there are many different technologies which is prevailing in retail sector like artificial intelligence, machine learning, robotics and many others. When Organo Grocery Store will comply with all these technologies then this will create a positive impact over working and profitability of company (Lounsbury and et.al., 2019). Legal- this involves all the different rules, regulations and laws which a company need to comply and adhere to. For this Organo Grocery Store need to comply with different types of laws like employment act, contract act, health and safety, consumer protection and many others. 2
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Environmental- this is also a major type of factor which need to be analysed and take care by Organo Grocery Store. For this company will invest in protection of environment and upliftment of society. this will create a positive impact over the consumers as they will like the fact that company is taking care of society as well (Cunningham and et.al., 2019). SWOT analysis This is a tool which assist the company in analysing their personal strength and weakness and make strategies in order to adapt opportunity and manage threat. Strength Mainstrengthofcompanyisthatithas diversified workforce which assist company in developing better strategies The financial strength of company is stable and this is also a strength of company. Weakness The company has low global presence and because of this market share of company is low. Lack of use of technology within the business is also a weakness. Opportunity Enteringlobalenvironmentandespecially focus on the emerging economies Focusing on use of digital and social media marketing to a great extent. Threat High competition is the major threat which affects operations of company. Frequent changes in the taste and preferences of consumersis also a major threatwhich affects working of company. COMPETITOR ANALYSIS Before coming up with the new business it is essential for the company to undertake an analysis of competitors as well (Elert, Henrekson and Stenkula, 2017). This is necessary because of the reason that when a company will compare its position with that of competitor then they will come to know where they are lacking. With help of this Organo Grocery Store can make its strategies. ElementOrgano Grocery StoreGreenlandshealth food Freshorganic products ProductCompany provides for all the latest organic productswhich This company deals in recentorganic productswhicha Underthiscompany provideshealthyand organic product which 3
includefood, beverages and beauty andskincare products. person requires.benefitthecompany inmanagingits consumerandtheir requirement. PriceThe company is using penetration pricing as it assists in capturing large market share. This company makes useofcompetitive pricing strategy as it helpthemin analysingtheir competitors price and thensettheirown prices. Priceskimming methodisusedin ordertoattracthigh incomegroupand then decrease price to attractlowincome group. PromotionForpromoting productcompany makesuseoflatest methodslikedigital marketing. Companymakesuse ofcombinationof digital and traditional methods of promoting a product or services. Majorpreferenceis giventosales promotion and social mediamarketingin order to promote the business. STP Segmentation- this is referred to as the classifying of the consumer in different types of groups on basis of some common characteristics. This is necessary so that company need to focus on some specific consumer whose requirement meets the product and services (Karlsson,RickardssonandWincent,2019).ForOrganoGroceryStoremajor segmentation is done on basis of demographic and psychographic market segments. The reason underlying this selection is that both these segment are very common and this involvestheuseoflatesttrendofhealthyandorganicproductsbasedonthis segmentation. Targeting- for a company to be successful the most essential thing for the company is that they target a specific group of people from the segment chosen. UnderOrgano Grocery Store major target selected for promotion of organic product is based on age (25- 55) 4
under demographic and lifestyle in psychographic (Coulson-Thomas, 2017). The reason underlying this fact is that organic product is mostly liked by the younger mass of population. Along with this people belonging to higher class also prefers consuming healthy and organic food. Positioning- this is the most essential aspect of the STP approach. The reason behind this fact is that when company position its product in mind of consumer in such a manner that they remember it for a longer period of time (Ding, 2017). For effective positioning of Organo Grocery Store major focus is being laid over quality of product. This is pertaining to the fact that in current time major preference is being given on quality of product and if it will not be good then consumer will not like it. MARKEITNG MIX Product- it is the thing on which company is based and if product and services of business are not in accordance with need and requirement of consumer then company will not be successful. The product ofOrgano Grocery Store includes healthy and organic product, food, beverages, skin and beauty care products (Zhu, Zhang and Ogbodo, 2017). Price- Price is the amount of money which consumer has to pay against the product and services being used by them. For the launching of business, the use of penetration pricing is being used. The reason underlying this fact is that with help of this pricing strategy company will start with low price and capture large market. Hence, as the market will be captured company will increase the price and attract other consumers as well. Place- this is defined as place through which product and services will be presented to consumer for their consumption. For thisOrgano Grocery Store will provide facility of both physical store and online option of buying the products. Promotion- it is the most essential aspect for success of the product and services being sold by the company (7Ps of the marketing mix, 2019). in order to promote the product and serviceOrgano Grocery Store will make use of digital marketing techniques and other latest methods. People- this element involves the people related with company and interested in better working of company. Hence, this involves the employees, consumers, suppliers and other stakeholders of the company. 5
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Process- for managing operations of company, they majorly focus on the customer focused process. Under this processOrgano Grocery Store lay more emphasise over the need and preferences of consumers (Pisoni, 2019). Physical evidence- this refers to as the elements of physical evidence which assist company in attracting consumers to a great extent. ForOrgano Grocery Store physical evidence involves the social media post, environment of the supermarket and all other related aspect with store. BUDGET Particulars Janu ary Febr uary Mar ch Apr ilMay Jun eJuly Aug ust Septe mber Oct ober Nove mber Dece mber Cash inflows Opening cash inflow6000 7450 9 154 378 235 854. 9 318 970 403 754. 2 490 239. 1 578 456. 5 6684 39.1 760 220 8538 33 9493 12.2 Sales revenue 9883 0 9981 8.3 101 814. 7 103 851 105 928 108 047 110 207. 5 112 411. 6 1146 60 116 953 1192 92 1216 78 Other income32503250 325 0 325 0 325 0 325 0 325 0 325 03250 325 032503250 Total cash inflows 1080 80 1775 77.3 259 442. 7 342 955. 9 428 148 515 050. 8 603 696. 5 694 118. 1 7863 49 880 423. 1 9763 75.1 1074 240 Cash outflows Material 2547 0.5 1497 2.75 152 72.2 155 77.6 4 158 89.2 162 06.9 8 165 31.1 2 168 61.7 4 1719 8.98 175 42.9 6 1789 3.82 1825 1.69 Labor25002500 250 0 250 0 250 0 250 0 250 0 250 02500 250 025002500 Other expenses 2100. 5 2226 .53 231 6 240 8 250 5 260 5 270 8.91 4 281 72930 304 731693296 Administrat ion expenses35003500 350 0 350 0 350 0 350 0 350 0 350 03500 350 035003500 Total cash33572319235239243248252256261226527062754 6
outflows19.28 87.7 9 85.8 6 93.7 4 11.7 1 40.0 3 79.0 18.94 90.1 22.867.5 Cash deficit / surplus or closing cash balance 7450 9 1543 78 235 855 318 970 403 754 490 239 578 456. 5 668 439 7602 20 853 833 9493 12 1046 693 MONITORING AND REVIEWING For success of the business the most essential thing for the company is effective monitoring and controlling of the business plan. The reason pertaining to this fact is that when a business is started then at that time there are many complications and steps which need to be adhered (Mongelli and Rullani, 2017). Hence, for this effective monitoring and reviewing of the plan is very important. For thisOrgano Grocery Store will make use of traditional method of monitoring the business plan. This will involve the use of setting standards and then comparing the actual work with standards being set. This method is helpful in analysing performance of business as it helps in finding out deviation between the actual performance and the standard performance required. CONCLUSION From the above business plan, it is concluded that for setting any type of business most important thing is to set objectives as this provides direction to the people in which they have to work. Furthermore, it was evaluated that in order to analyse situation use of PESTLE and SWOT was helpful. Thereafter, it was evaluated that analysing competitors is very helpful in setting up a price and promotional activities of business. 7
REFERENCES Books and Journals Nambisan, S., Wright, M. and Feldman, M., 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8), p.103773. Lounsbury, M., and et.al., 2019. Culture, innovation and entrepreneurship. Innovation, 21(1), pp.1-12. Cunningham, J.A., and et.al., 2019. The impact of university focused technology transfer policies on regional innovation and entrepreneurship. The Journal of Technology Transfer, 44(5), pp.1451-1475. Elert, N., Henrekson, M. and Stenkula, M., 2017. Institutional reform for innovation and entrepreneurship: An agenda for Europe. Springer Nature. Karlsson, C., Rickardsson, J. and Wincent, J., 2019. Diversity, innovation and entrepreneurship: where are we and where should we go in future studies?. Small Business Economics, pp.1- 14. Coulson-Thomas,C.,2017.Stimulatingcreativity,enablinginnovationandsupporting entrepreneurship. Management Services, 2017(Summer), pp.26-29. Ding, Y.Y., 2017. The constraints of innovation and entrepreneurship education for university students. Journal of Interdisciplinary Mathematics, 20(6-7), pp.1431-1434. Zhu, H.B., Zhang, K. and Ogbodo, U.S., 2017. Review on innovation and entrepreneurship education in Chinese universities during 2010-2015. Eurasia Journal of Mathematics, Science and Technology Education, 13(8), pp.5939-5948. Pisoni, G., 2019. Strategies for pan-european implementation of blended learning for innovation and entrepreneurship (i&e) education. Education Sciences, 9(2), p.124. Mongelli, L. and Rullani, F., 2017. Inequality and marginalisation: social innovation, social entrepreneurship and business model innovation: The common thread of the DRUID Summer Conference 2015. Industry and Innovation, 24(5), pp.446-467. Niccum, B.A., and et.al., 2017. Innovation and entrepreneurship programs in US medical education: a landscape review and thematic analysis. Medical education online, 22(1), p.1360722. Lu, J.G., and et.al., 2017. “Going out” of the box: Close intercultural friendships and romantic relationships spark creativity, workplace innovation, and entrepreneurship. Journal of Applied Psychology, 102(7), p.1091. Online 7Psofthemarketingmix.2019.[Online]Availablethrough:< https://blog.hurree.co/blog/marketing-mix-7ps> 8