Business Plan for Eat Organic: Online Grocery Store

Innovation and Entrepreneurship

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
Executive summary of business plan..........................................................................................3
Start-up idea and products / services detailing............................................................................3
Description of how my company’s product is different from others competitor’s product........4
Current industry demand and statistics on your market..............................................................4
Business model to generate profits and cycle of entity...............................................................5
Challenges to be faced by the business idea with anticipation in my own venture....................6
Who will be the prospective customers?.....................................................................................6
Description of positioning in London market and four P's.........................................................7
Competitor analysis and highlights of 3 competitors prevailing in the market..........................8
Description of two sources of funding........................................................................................9
Intellectual property that will be used to protect the business idea...........................................10
REFERENCES..............................................................................................................................11

Executive summary of business plan.
The given report described about business plan that has been included a company’s
activities, objectives, and how to achieve organizational goals. “Eat Organic” online grocery
stores business plan has been towards effectuating target i.e., expanding its reach whole over
London. Information that is involved in blueprint of enterprise plot came to be prescribed about
the goods offered detailed information its demand and statistics of organic products essential for
coping up with Corona virus (Finley and et.al., 2018). Subsequently, they generated companies
model generating profits accompanying business cycle, and Taste with Health as their unique
selling proposition to attract public towards using the products they sold. Altogether quoted
plans, they have been also looked deep inside challenges like, developing business idea, capital
raising, etc. and identified that who will be their prospective customer by using STP model.
Further, company has been discussed the positioning in London market and 4 P's along with its
competitor analysis on basis of product, price and place. However, for any organization finance
is life blood so, Eat Organic has used two sources that are venture capitalist and angel investors
as a way to arrange funds in company. Further, they have also made their business idea
trademarked to protect them from any fraud of being copied.
Start-up idea and products / services detailing.
The presented project report deals with retail online groceries named as Eat Organic. Idea
to start this start-up arises with need of people during drastic pandemic Covid-19, where
population is becoming health and diet conscious to keep themselves healthy. Quoted online
store will provide proper healthy edible items escorted by own contact less safe delivery facility
which can meet expectations and desires of consumers according to the today's market situation.
Therefore, list is intended with products includes all types of canned pack vegetables that will
only require hot water and vegetable is ready (Cachero-Martínez, 2020). Further, the organic
store offers coffee beans, health conscious chocolates, juices, etc. All these goods served to the
customers would be made with raw materials like coffee beans that is grown without any
involvement of harmful substances i.e., dangerous chemicals which can harm the human body.
Moreover, the stated firm will use vegetables and fruits for canned pack food, juices that would
be directly purchased from manufactures obtaining such raw materials by farmers growing such
materials without using pesticides. Eat Organic before selecting the production firm will find

various alternatives first, and then they choose few manufacturing entities which are suiting to
their needs by also fulfilling the objectives of prospective buyers.
Description of how my company’s product is different from others competitor’s product.
Eat Organic unique selling proposition that differentiate from other firms are Taste with
Health. Entity have to introduce the goods after analysing the demand and stated online
company has taken benefited of such need by seeing continuous rise in organic health along with
diet conscious product's consumption. Therefore, by taking advantage to this change Eat Organic
will bring merchandises in which raw materials are used that is grabbed directly from the farmer
where they grow plants without any harmful chemicals. Moreover, with above quoted trait firm
also pay attention towards the products quality irrespective of its quantity and will adapt
skimming price strategy to attract consumers by matching their perspective (Trollman and et.al.,
2021). Subsequently, Taste with health will also focus on mass reach distribution towards every
citizen of United Kingdom whose main attention is not to sacrifice on health by taking
nutritional products. Further, the online platform will provide with contactless delivery that
becomes crucial in today's era because of deadly disease attack i.e., Covid-19. However, all
competitors are serving with same products but the firm who is first to come and cope with
changes puts a long-lasting impact on consumer’s mind which will ultimately leads in increasing
market demand for their products.
Current industry demand and statistics on your market.
Report by Soil Association Certification, revealed that orders for consumption and home
delivery of online organic products in UK, is increased by more than a third part. The report
presented from Soil Association shows that organic market has reached to its highest growth as
compare to non–organic groceries sector. Organic market is worth £2.79 billion, after 12.6%
growth of sales during year 2020 and 4.5 percent in 2019. Covid-19, climate, nature destruction
and health urgency has bought many opportunities to all food line business, especially for
organic (Tandon and et.al., 2021). The public are turning towards healthy goods and contactless
services by assurance of transparency, probity and quality the online groceries are providing.
Organic market growing faster than ever with expectation to reach £2.9 billion by year-end of
2021, this in turn provided opportunity for both offline and online organic market towards
innovation alongside growth of economy in terms of GDP. Digital retail grocery stores according
to the report revealed 36.2 percent boom close with £500 million, transcending independent