Innovation and Idea Generation in Tesla: A Critical Analysis

Innovation and idea
generation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of Tesla:..................................................................................................................1
Literature review.........................................................................................................................1
Critical analysis of the product, service or process of Tesla:......................................................3
Recommendations and Justification............................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
Online references:.......................................................................................................................8

INTRODUCTION
Innovation and idea generation is a creative process that encompasses development,
communication, generation of new thoughts and and concepts which become the basis of
innovation strategy(Blank, and Naveh, 2019). Innovation and creative idea in business helps
business to grab new opportunity and growth of the company in the competitive global
environment. Idea generation is process that develop with the problem generation. It also provide
better growth and effective productivity in the business. This report is based on Tesla, Inc,
company is American multinational electric vehicle and clean energy company located in Palo
Alto, California. This report include information about theory of innovation and idea generation
to product process or services development idea innovation. Also this include proposal for an
innovative product, process or services for organisation and an implementation of plan.
MAIN BODY
Background of Tesla:
Tesla is American brand of electric vehicle and clean energy company, current product of
company is electric cars, battery energy storage from home to grid scale, solar roof tiles and solar
panels and many more products and services. Organization ranked world's best selling plug in
and battery electrics passenger of car manufacturer in 2019. Tesla was founded in 2003 as Tesla
motors and the CEO of the company is Elon Musk. According to the CEO of the company Elon
Musk, the main motive of Tesla is to help expedite the move to the sustainable environment and
transportation energy obtained through electric vehicles and solar power. Tesla began to start the
production of their first car model, the Roadster, in 2009, this was followed by the model Model
S sedan in 2012, the model X SUV in 2015 and the high volume model 3 sedan in 2017. the
model 3 sedan is worlds all time best selling electric car with more than 800,000 delivered cars
through December 2020. with the largest manufacturing of electric cars Tesla build its brand
image in the mind of its target customers.
Literature review.
Innovation and idea generation in product and services:
As per the viewpoint of AF Bureau, 2020, ideas is the key to innovation and creativeness,
idea generation is the first step of product development. To innovation or introduce new product
and services in the market company needs to look at the feasible product options that can be
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