Innovation and Sustainable Business Development

Running head: INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
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1INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Table of Contents
Introduction to innovation trend in Amazon...................................................................................4
Impact of advances of the lean start-up business.............................................................................4
Innovation concepts and their relationship......................................................................................5
Importance of innovation strategy and alignment with the organization........................................6
Impact of innovation trend on Amazon...........................................................................................7
Recommendations to respond to the innovation trends of Amazon..............................................10
Recommendation to ensure strategic alignment with innovation trend.........................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

2INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Executive summary
The purpose of this assignment is to analyze the impact of the advances of lean startup
movement in the selected company Amazon. The study describes and introduces the company
Amazon and the innovation trend brought in by the company. The assignment analyzes and
organizational environment, innovation trend, innovation strategy, innovation capabilities,
innovation value creation and capture of the company. It describes the creation of innovation
strategy and innovation trend on the selected organization, it creates the innovation strategy and
ensures the strategic alignment within the organization and analyzes its importance. It describes
the impact of the innovation trend of Amazon and analyzes the impact, opportunity, threats to the
organization. It uses the business model canvas by Osterwalder and Pigneur to support the
analysis and argumentation. Further, it recommends the organizations innovation strategy and
responds to the innovation trend. It analyzes the ways in which Amazon organizes its innovation
activities, additional innovation capabilities that are required to be developed by the company. It
recommends the innovation initiatives to be purposed by the business and ensures that it creates
and captures value from the innovation. It also recommends a strategic alignment to address the
innovation trend. Lastly, it concludes that Amazon's innovation trends its consumer-centric
approach to lead the company to gain its competitiveness and its market position.

3INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT