Sustainable Innovation and Environmental Sustainability

The provided content discusses various aspects of sustainability innovation, entrepreneurship, and development. It features multiple academic sources that explore the intersection of business, technology, and environmental sustainability. Topics covered include e-learning in higher education, system innovation for sustainability, intellectual property, green entrepreneurship, supply chain innovation, information systems innovation, and institutional and social innovation for sustainable urban development. The content also touches on sustainable business development, benefit corporations, and business model innovation for sustainable energy.

Innovation and Sustainable
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Section 1 Reflection...............................................................................................................3
PART B............................................................................................................................................4
Section 2 Company approach of making the profits from sustainability...............................4
Section 3 Relevant literature..................................................................................................5
Section 4 Sustainability stakeholders of Primark company...................................................6
Section 5 Sustainability benchmark ......................................................................................7
Section 6 Recommendation for managers .............................................................................8
Section 7 Conclusion .............................................................................................................9
Section 9 Appendix from Seminar Diary Notes.....................................................................9
REFERENCES .............................................................................................................................12

INTRODUCTION
The sustainable development is one of the most significant social movement in every
country. There are many voluntary initiatives which are related with sustainable development are
adhere by the companies in different sectors. Sustainability is the way to generate the innovation
ideas for resolving the issues of companies (Aguado, Alvarez and Domingo, 2013).
Sustainability and innovation are derive form each other and in collaboration they increase the
competitiveness. In present report Primark company has been taken who offers a wide range of
products to customers such as clothing, home ware, foot ware, beauty products and many more.
This company try to create new products with the help of sustainable innovation and solve the
problem which are attach by the collision of economic growth or natural system. Further,
sustainability stakeholders has been explained of Primark company. Along with this the
recommendation for manager has been describe for the improvement of their services.
Sustainable development is all about taking steps in order to achieve the requirement of future
without compromising with the need of present. The management of Primark should take
innovative steps which allow them to attain all the objectives and to maintain sustainability so
that they can enjoy the growth through proper utilization of resources.
PART A
Section 1 Reflection
Sustainability development is that concept to fulfil the current needs of customers without
giving harmful to future generation needs. Circular economy refers to the industrial economy
which promotes the resources of productivity and aim to reduces the waste and pollution. The
circular economy is wider term as compare to the circular economy which encompasses the more
consumption and production of goods and services and includes the uses of renewable resources.
Moreover, the role of money and finance has been discussed with a wider debate. For Primark
company it is important to marination environmental wastage. In circular economy the
organisation have to regenerate and restorative the products and services in design. In consumer
society it is important for the to maintain both sustainability and to improve the growth of
economy (Mieg and Töpfer, 2013). In circular economy this model is based on linear process
that no attention is given to the pollution which are generated at the each step of producing the
products and services for customers.

When Primark company is producing any goods and services that it is not important that
to give attention on the that how much it causing the pollution. If company does not pay attention
then it will directly effect on society. But in sustainable the company have to analyse
environmental issues which does not effect on economy. In circular economy the company aims
to distinguish the prosperity form the resource consumption that the customer will consume
products and services and yet they are not depend upon the extraction of virgin resources which
ensures the adjacent loop. It is important for the organisation to understand the both the concepts
of sustainable and circular so that it does harm the life style of society. The circular economy
encourage the production of products and services. The circular economy and sustainable
development are bottom-up and top-down approaches. The circular economy is used for
sustainable purpose which put the environmental sustainable forward for the improvement of
environmental wastage. The organisation have to use proper raw materials and resources so that
it will improve the general welfare of society. The concept of circular economy is difficult which
faces some practical challenges and requires the advice of expertise (Moustaghfir and Schiuma,
2013). Both the sustainable and circular economy, internalize the cost of environment which are
damaging to productive activities and does not cause the lifestyle of society. In modern era the
needs of customers are changing from time to time so company have to provide those products
and services which are highly in demand and does to produce so much environment wastage
which can harm the economy.
The management of Primark should consider objectives which are smart and which
provide better growth to its organisational structure. Customer satisfaction and profitability are
the various obvious goals of each and every organisation. But cited entity requires to estimate
better objectives which are different from other firms or rivals. Corporate social responsibilities
and environment friendly techniques for the business are two smart objectives which Primark
should consider. Corporate social responsibility is all about providing benefits to the society. As
society has given permission to the company to establish its business an to earn profits or
revenue. Because of this it is the responsibility of firm firm to provide stuffs to society which
they want. Benefits should be provided to society and this must be a primary objective of cited
entity. Further they should use such technologies which are environment friendly so that they
would not make any adverse effect over the atmosphere. The limitation of CSR is that the
company become bind to follow all the rules and regulations which are made in this activities.

During the year the company have to invest a particular amount of net profits in CSR whether
the company has gain the profit or not.
PART B
Section 2 Company approach of making the profits from sustainability
Primark is major a retailing group with a employing people of 68000. In sustainability
innovations the cited company earn the profits. The products and services which are offer to
customers should be environmental friendly. The organisation has earn the lots of profits during
the year. These are the approaches through which company can ear the more an more profits
through the sustainability. It is not only about having a strong financial base but it also focuses
over the needs of future and it deals in maintenance of resources in order to provide benefits to
the society and planet as a whole.
 The company have to start with much expensive investment which generate lower long-
term yield. Through this the company retain in competitive market and can sell the
desires products and services to customers. The profitability of organisation will also
maintain (Ashford and Hall, 2011). Through this step they can easily penetrate targeted
market in a way to achieve the major market share which results in increment of
company's goodwill.
 Through bootstrap sustainability there will be small changes and the organisation can
save the lots of money, which can be bigger fund initiatives. The wastage of money will
cause the environmental issues. It will harm the life of people if the environmental
wastage are increased.
 Primark should start making steps towards sustainability and for this they requires to
have a solid framework. As it would assist the entity to achieve sustainable
development . Management also requires to think for large scale initiatives so that they
can get returns which will also be large.
 Third approach is, the organisation have to share the sustainability efforts with suppliers
and customers so that through this it will create new ideas and specific business models.
They should understand each and every aspect of elements of business environment.
Suppliers want to sale their products and buyers want to purchase product which they
want both of them have different needs. But Primark should understand the necessity of

both. Because if they will satisfy the necessity of suppliers then they will provide them
better quality of raw materials and it will automatically fulfil needs of customers. As
customer always wants to purchase such products through which they feel satisfied.
The company has diversified their business operation in approximately 48 countries and
operational decisions are made by the local people form the best knowledge of their in the
markets. The company year by year increasing their profits by applying the approach of
sustainability. While operating the business operations properly the company has generate good
revenue and maximize the growth. When the company prevent physical waste as it increase the
energy efficiency of employees and it will the improve resource productivity (Ayuso and et. al.,
2011). Through this organisation can save the money and improve profitability which enhance
the competitiveness. For achieving the profit the environmental waste is best procurator to
identify and eliminating the economic waste.
There is rapidly increasing the developing of economies which often the portrayed as
sustainability laggards. They mainly focus on raising the citizens form the poverty which are
protecting from the environment (Banga Chhokar, 2010). There is one also organic approach
through this the company can improve average yields by approximately 30%.
Section 3 Relevant literature
According to Boons and Lüdeke-Freund (2013) it is depicted that, the primary objective
of the organisation is to build the trust with customers so that the company can beat their
competitors in competitive market. After that they will concentrate on the sustainability
activities. Primark company is focusing on their customers to maintain the strong relationship.
For this the initiatives is not just an issue about the transparency and accountability of customers.
As per the view of Bos‐Brouwers (2010) it is reserved that sustainability is the concept of
to protect the economy form environmental wastage so that the company can provide the proper
products and services without effect on environment.
As stated by Coenen and López (2010) it is inferred that the sustainability innovations is
finding of new applications for providing the proper products and services which are changing
from the business existing process, for the development of new products and services and using
the new technologies and all these thing should ensure about the best results of social and
environmental benefits for the organisations.

According to Donnellan, Sheridan and Curry (2011) it refers that there should be a
communicating business. Innovations means the members are thinking differently for the
innovation of products and and services but many people are not feeling comfortable with all
these changes.
From the view point of Eccles, Perkins and Serafeim (2012) it is depicted as
sustainability innovation dose not only mean that to focus on the overhaul of the entire
organisation. If Primark company is having the small idea regarding the sustainability can save
environment and give the big impact on organisation.
As stated by Ellis and Goodyear (2013) it is inferred that the organisation should focus on
the ethical sourcing which are offering by Primark company. Through this there will be increase
in the sustainability around the ethical sourcing and according to this the people can take the
informed decisions for their benefits.
According to Gaziulusoy, Boyle and McDowall (2013) it is reserved that the organisation
have to provide the proper products and services which contain some sustainable resources and
not to harm customers. Primark company is offering fair trade thumbs up so that they can listen
the issues of customers properly.
As per the view of Henry and Stiglitz (2010) it is reserved that the organisation are
mainly concerns with the environmental issues on priority basis. The forerunner within the
suitability is having the large scale conferences with green profile. The environment is becoming
friendly at lower cost due to companies are reducing the inputs as they use.
Section 4 Sustainability stakeholders of Primark company
Sustainability stakeholders are individuals or a group of person with their interest in
organisation to achieve the objectives. There are major groups which include in the sustainability
stakeholders of Primark company are business and industries, local authorities, government,
workers and trade unions and many more.
The customers satisfaction are derived from brand awareness which are leading to
increase image and market share of the company. The company have to follow the proper guide
lines which are made by the government so that organisation can offer appropriate products and
services to customers which will not harm environment. The coordination of the different
stakeholders will give the proper output of the resources for the sustainable development which
has been lead by the government of country (Hockerts and Wüstenhagen, 2010). The

stakeholders have to participate in the activities of organisation for the achievement of business
goals. Another stakeholders of Primark company is social media, it is important way to increase
the engagement of stakeholders in manner. Now a days twitter is very helpful and trying to
promoting and linking communication which is including the media articles, corporate blog post
etc. On other side, employment engagement is difficult to success which is need to be
empowered by employees. The company have to follow the proper rules and policies which are
made by the governments in order to maximize their targets with in time period. Those rules and
regulations which are made by government and local authority give advantage to the company to
maintain their strong position in competitive market.
The live project narrative
Project name Innovation and sustainable organisation
Idea The products and services of Primark company
will satisfy the basic needs of customers. This
company a offers related with the cloths, toys,
furnitures, beauty products and many more.
Field of the idea In retail sector the customers can shop more
than number of items at a particular place. It
will be convince for customers to purchase the
products at same place and it is also not time
consuming. In society it will easy for the
people to purchase all the products from same
place.
How can idea assist The idea will be benefited to customers
because in now a days the customers wants
that all the products will be purchase from
same place and is also save the time.
Implementation The implementation of policies and strategies
in organisation will give an advantage to the
company. These should be implemented in
appropriate manner. The company should

adopt the pricing strategies so that they can set
the proper prices of products and services at
reasonable rate and customers will not face any
problem regarding using these services.
The impact The impact of these implications can influence
the goals and objectives of the organisation. It
will be indirectly impact on the quality services
of customers.
The idea about the products and services which are offering by company can be
implemented at large scale. The company should provide the services at different places in rural
areas and other region of European Union. So that in future this company can maximize there
profits. The company have to invest the large amount of funds in different activities with the help
of stakeholders so that they can attain their objectives and retain in the market for a long period
of time.
Sustainability of the idea of Primark
 Idea of providing better products and services to targeted customers should continue for
a long time. As considering this idea as a short term objective can form a negative image
of Primark in front of its customers.
 Customers are willing to buy innovative and quality products from cited entity. And
expect such products at an affordable price level so that they can easily purchase them.
 Firm is providing them products with better quality and lowest rates as compared to its
rivals. Hence they can get achieve the objective of customer satisfaction.
 Hence it can estimated that if management and owners of Primark will continue its
business operations with such business policy then they can easily sustain this idea and
other ideas for next three (3) years.
Section 5 Sustainability benchmark
Sustainability help the companies to derive their business upside and initiatives the
reputation risk and mitigate environment which includes the business models. The sustainability

benchmarking of Primark and Mark & Spencor company have to make proper strategies
corporate sustainability for the achievement of business objectives. It will improve the
performance of the the company in order to supply healthy products and services. Benchmarking
is the tool to measure or compare the performance of two organisation in relation to their
products and services which are offering to customers (Isaksson, Johansson and Fischer, 2010).
The benchmarking of two companies are as follows.
(Environment Report, 2015)
The competitors of Primark is Mark & Spencer who offer the different products to
customers. These both companies are very conscious about the environmental issues. The
composite of Primark is 6% and M&S is 10%. these both organisation is trying to sell the
environmental products and services to customers which does effect to country also.
The key factors which are related with the environmental sustainability are which are
facing by both the companies (Melville, 2010). These issues affect the companies objectives and
it includes the supply chain management, corporate social responsibility and other challenges are
describes as below.
Overseas of sourcing and CSR – The both retail companies have to are facing the
sourcing of funds and these funds should be invested in new markets. Moreover, the stakeholders
also put pressure on the organisation to manage their social, environmental and ethical risk
Illustration 1: Sustainability benchmarking 2015

through the supply chain. It sometimes become difficult for the organisations to manage all the
risk which are associated with the business operation activities.
Consumer and demographics trends – These companies have to adjust the efforts of the
internet which are now using by new customers for doing the online shopping (Isaksson,
Johansson and Fischer, 2010). They have to provide those goods which are highly in demand to
fulfil the needs of customers. The company have to provide those products and services
according to the culture of the people so that they can satisfy the different needs of customers. It
is important for the managers to conduct market research so that they can easily identify the
needs of different customers.
These both companies are making lot of efforts to get more sustainable which can meet
the ongoing demands of customers and the changing needs of stakeholders. There are some
sustainability programmes which is cost saving opportunity for Primark as well as for Mark &
Spenser. On other side it enhance work force commintment of the business entity and it reduce
the greenhouse gases, energy and chemical wastage.
Section 6 Recommendation for managers
The manager of Primark company have to ensure that those raw material which are using
by the organisation should be used in appropriate manner so that it does not create the
environment wastage. The manager should have proper knowledge about sustainability
development and for the innovation of new products and services which can satisfy the customer
needs (Environmental Sustainability in Style for the Retail Sector, 2017). So that the company
can lead in the market and retain the customers for a long period of time. The manager have to
apply proper strategies of sustainability which can protect the environment from the wastage
resources.
Section 7 Conclusion
From the above assignment it can be concluded that for every organisation it is necessary
maintain the sustainable activities to offer the eco friendly products. For the manager some
recommendation has been taken for the development of sustainable activities. As both the
companies Primark and M&S are leading and they maintain the environmental issues for the
achievement of objectives. The idea of sustainability is for Primark because in this the company
have to provide those products and services which does not harm to society and through this the
company can maintain strong position.

Section 9 Appendix from Seminar Diary Notes
Case study 1 Energizing Mozambique (Monday)
From this case study I learned that In Mozambique there s access of electricity which is
lowest among the world, especially in rural areas where it supplied only 1% of the population.
The territory of Mozambique is vast but most of the population are lives in rural communities
and many of the districts capital are depends upon the expensive and often unreliable power
generation. I also find that the key strategy of Energizing Mozambique is to accomplish the four
pillars in functional network in knowledge, finance, private sector and in village development
base (Rainey, 2010). Currently there is a low electrification rate in Mozambique i.e. 12%. The
21% of electricity are reached to the urban household and 0.2% are lies at rural electrification.
The most of the people are leaving in rural area about 98% and still they are using fuel wood for
cooking their food.
Mozambique is forefront countries in Africa which pushing the implementation of EU
Renewable Energy Cooperation Programme which boost the local energy projects in biomass.
Case study 2 The Beef Scandal (Tuesday)
I found that in 2013, the news of supermarket chains hit like a thunder because in burgers
horse meat was found. Beef products are sold by TESCO, Aldi, Iceland and Dunne which found
that there is low level of animal DNA. TESCO chief executive has make some promises to
British farmers and consumers. The reputation of the TESCO is damaged due to the beef
products are supplied t customers.
 There will be a transparent relationships between the suppliers and customers.
 There will be a review on root-and-branch of whole TESCO supply chain.
 DNA testing will be done on all the processed beef (Reiser, 2011).
 The video will be make on supply chain so that customers can trace frame work.
 All chicken products will be fresh and frozen from British Isles.
Case study 3 The Green Egg Smart Home Hub (Wednesday)
From this case study I learned that The Green Egg Smart Home Hub it display the energy
consumption which are on TV screen and making easy for the people that how much energy they
are consumed. It is designed form the family homes and has a traffic light system which shows
the red. There are already devices which are used on smartphones. I also found that in 2015, this
company has raised 100K euro funds from these devices. The 50% of UK households use the

smart energy which monitors and save electricity and energy of local people. There are so many
competitors of this company who is trying to convert the TV into next generation smart devices
which will be connected from internet services, apps and smartphones (Richter, 2013). From the
view point of my it will be easy for the people to control TV and it will also increase the
knowledge about the internet services, smartphones.
Case study 4 Hydrogen fuel cell pilots in maebaru, JP and maiden, US (Thursday)
In this case study, The Fukuoka Hydrogen Town model project is the largest hydrogen-
powered in the world. The Nippon oil corporation utilizing the hydrogen power in petroleum gas.
This system, cover about 60 percent of home power consumption and 80% are covered with hot
water supply. However, it reduces the energy consumption about the 30 percent which covers the
carbon dioxide emission.
Fuel cell technology is the new zero emission technology which is applied on across
several transportation and mobility sectors. As it require the only pure water. But the production
of hydrogen is costly and complicated (Schaltegger and Wagner, 2011). The most of the
companies are depend upon the weather condition to produce the steam from clouds or from fog
which are on the road surface.
Case study 5 The UK failure of Car2Go
Car2Go which is a subsidiary company of Daimler and it is a car sharing company. This
company also provides a free floating car sharing services. The users can directly pick the
available cars from the street or book the most conveniently cars which are located on web.
There is also primary customer segment of Car2Go services which consists the customers
between the 18 and 25 years of age. The 60% of users are belong form the students. There was a
time when company suddenly left the UK market. On website of Car2Go has write that it is the
largest free-floating car sharing provider. There are other models and companies who are
providing the car sharing services in UK. Car2go is the leading member in UK in car club
coalition (Schut and et. al., 2011). It also look forward to continue with the driving collaborative
relationship to give advantage of all the Londoners.

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Online
Environmental Sustainability in Style for the Retail Sector. 2017. [Online]. Available through:
<http://www.firstcarbonsolutions.com/resources/newsletters/june-2014-environmental-
sustainability-in-style-for-the-retail-sector/environmental-sustainability-in-style-for-the-
retail-sector/>. [Accessed on 17th March 2017].