MGMT20132 Innovation and Sustainable Business Development Assessment 2022

Running Head: MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS
DEVELOPMENT 1
MGMT20132 Innovation and Sustainable Business Development
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MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 2
Table of Contents
1.0Executive summary....................................................................................................................3
2.0Introduction.................................................................................................................................3
3.0 Discussion..................................................................................................................................3
3.1Problem analysis.....................................................................................................................3
3.2Generated solutions and selection analysis.............................................................................4
3.3Novel value proposition..........................................................................................................5
3.4Target customers.....................................................................................................................5
3.5Competitive advantage and strategic fit..................................................................................5
3.6Critical assumptions and uncertainties related to;...................................................................6
4.0 Report Findings.........................................................................................................................7
5.0 Conclusion100...........................................................................................................................8
6.0References...................................................................................................................................9
7.0 Appendices..............................................................................................................................10

MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 3
Executive summary
The article carries out a summary of Woolworths, a business surrounded by advancement
in technology and sustainability trend. The paper will comprise different sections; first, the
introduction will give a brief overview of the business, the technology, and sustainability trend
driving innovation to inspire the development of a novel value proposition. The discussion part
follows; in this section, the findings of the selected technology and sustainability trend
surrounding the business will be discussed. Lastly, a conclusion and a recommendation will be
made regarding the topic under study.
Introduction
A novel value proposition is described as a product or service that is new to original in
specific or organization. The innovative value proposition is designed to impact change in the
organization. In this article, we are going to discuss the novel value proposition for Woolworths.
Woolworths is among the largest organization in Australia and runs about 995 outlets (Rainey,
2010). The organization works closely with the Australian farmers and hence provides the best
quality products to its consumers. The technology trend propelling the industry innovation to
inspire a novel proposition is connectivity. Connectivity refers to organizational links with the
outside world through the use of different technological innovations at its disposal (Stark, 2015).
Sustainable cities and communities are the sustainability trend impacting the business to achieve
a novel value proposition. These sustainability trends and technological innovations are aligned
with the strategic trajectory of the organization.
Discussion
Problem analysis

MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT 4
Woolworths has been experiencing significant growth in both the retail and the whole
sector. However, it is experiencing challenges of poor communication with both its customers
and its suppliers. The organization is also experiencing a big problem in the sustainment of the
communities and the cities it operates in. The challenge of poor communication has been brought
about by the continued use of old communication systems, which are often unreliable (Gellings&
Parmenter, 2016). Poor communication has led to poor customer service, lower employee
productivity, and it has also led to a significant loss in the business. The challenge of sustaining
the cities and the communities the company operates has been brought about by inconsistent
supplies, poor quality goods, and the changing customer wants. The organization management
needs to understand that for the progress of any company communication is very important.
There should be the best channels of communication between the organization and customers
and the company management with all other staff members working in the same company
(Halme & Korpela, 2014). It is high time for the Woolworths to come up with organized and
well-programmed channels of communication to enhance good service delivery to the customers.
The quality of goods and services offered by the organization is all determined by how
communication programs are underlined in the organization. Innovation is now an important
aspect that should be implemented in Woolworths to make sure that all its processes and
activities are well communicated to the relevant recipients.
Generated solutions and selection analysis
Due to the above challenges, the organization management saw the need to come up with
solutions that were to assist the business achieve a novel value proposition. When dealing with
the problem of poor communication the company, the management came up with the following
solutions;