MGMT20132 Innovation and Sustainable Business Development Report 2022

Woolworths Limited
Unit name- MGMT20132 Innovation and Sustainable Business Development
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Executive Summary
The main focus of the report under development is on a value proposition strategy that can
provide uniqueness to the products manufactured by Woolworths Limited. It is proposed to
establish a new service in the supermarkets of the company that will not have any direct
impact on revenue but it is expected to increase the number of customers with a higher
growth rate of the new customers. This report has introduced different aspects of the value
proposition strategy under consideration. Different elements of value proposition Canvas has
been described in this report such as competitive advantage, objective, benefits, target
customers, strategic fit, etc.
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Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................4
Problem to be solved..................................................................................................................5
Performance analysis.................................................................................................................5
Strategic fit.................................................................................................................................6
Novel value proposition (5 tools and techniques)......................................................................7
Value proposition canvas.......................................................................................................7
Business model canvas...........................................................................................................8
Business environment mapping............................................................................................10
Market segmentation............................................................................................................11
Swot Analysis.......................................................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................14
Appendix..................................................................................................................................16
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Introduction
Growth and development and business organization are dependent on various factors and one
such factor can be described as the novel value proposition. The value proposition can be
described as a particular product or service provided by an organization to its customers that
creates a competitive advantage. This type of service or product is very unique for the
organization and other organizations are not currently providing such services to the
customers. This type of product or service creates are the different perception of business
organizations among the customers. It helps business organizations to gain the overall target
market in a better and effective manner as compared to business organizations that are
providing generic products and services. A business organization under consideration in this
report is Woolworths limited (Payne, Frow & Eggert, 2017). The main objective of this
report will be to propose a particular to the customers of Woolworths Limited which will help
in creating a novel value proposition for the company.
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