Innovation and Technology Research Paper 2022

Running Head: INNOVATION AND TECHNOLOGY
0
Innovation and New
Technology
Student details:

INNOVATION AND TECHNOLOGY 1
Contents
Introduction......................................................................................................................................3
Google..........................................................................................................................................3
Yahoo...........................................................................................................................................3
Porter’s Five Forces Model Analysis..............................................................................................4
Degree of existing rivalry............................................................................................................4
Threat of potential entrants..........................................................................................................4
Bargaining power of suppliers.....................................................................................................4
Bargaining powers of buyers.......................................................................................................5
Threat of substitutes.....................................................................................................................5
Solution to the problems faced by Yahoo....................................................................................5
PESTEL Analysis............................................................................................................................5
Political........................................................................................................................................6
Economic.....................................................................................................................................6
Social............................................................................................................................................6
Technological...............................................................................................................................6
Environmental..............................................................................................................................6
Legal.............................................................................................................................................7
Solution to the problems faced by Yahoo Inc..............................................................................7
SWOT..............................................................................................................................................7
Strengths.......................................................................................................................................8
Weaknesses..................................................................................................................................8
Opportunities................................................................................................................................8
Threats..........................................................................................................................................8
Solution to the problems faced by Yahoo Inc..............................................................................9
The McKinsey 7-S Model Analysis................................................................................................9
Hard elements............................................................................................................................10
Strategy...................................................................................................................................10
Structure.................................................................................................................................10
System....................................................................................................................................10

INNOVATION AND TECHNOLOGY 2
Soft element...............................................................................................................................10
Shared Values.........................................................................................................................10
Skills.......................................................................................................................................10
Style........................................................................................................................................11
Staff........................................................................................................................................11
Conclusion.....................................................................................................................................11
Bibliography..................................................................................................................................12

INNOVATION AND TECHNOLOGY 3
Introduction
The following paper represents the current conditions of a challenger industry over an incumbent
industry. An incumbent is a group who is defeated or challenged by another opponent. This
challenger is a group/ industry, which is earning success and profits. The report is made up on
two search engines -yahoo and Google. Herein, Yahoo is as incumbent search engine and Google
as a challenger search engine over which analysis will be conducted. The report includes
numerous methods of analysis like porter’s five force model, SWOT (strength, weakness,
opportunity and threat), Pestle (political, economic, social, technological, environmental and
legal factors) and Mc Kinsey’s seven S (strategy, structure, system, shared values, skills, style
and staff) models of analysis. All these models are relevant for performing analysis. After
analyzing the current conditions of incumbent Yahoo detailed solutions are provided in relation
to the innovation and disruptive technology. At the end of the report, the reader may get an in
depth knowledge about the ways in which yahoo can deal with the problems.
Google
Google is an American global technological corporation, which has specialization in internet
related services. It provides various services like search engine, cloud computing, hardware and
software. Herein the report will be made in accordance to the search engine service. Google is
one the biggest search engine used worldwide; it was founded in year 1998 by Larry page and
Sergey brin. Google is world’s second largest in revenue under the segment of providing internet
services (Tavitiyaman, 2011).
Yahoo
Yahoo is an American web service provider, it was founded I year 1995 by Jerry Yang and
David Filo. The parent organization of yahoo is Verizon media. Yahoo was very popular in the
early 90s. Later after the introduction of Google the popularity and reach of yahoo decreased
(Tavitiyaman, 2011).