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Strategic Analysis on Google Inc Assignment

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Added on  2020-01-16

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Strategic analysis of Google Inc. and is divided into SWOT analysis, PESTEL analysis, and Porter's 5 forces analysis. Google PESTEL analysis provides an understanding of the essential external factors in the organization's macro-environment. The SWOT analysis of Google outlines its internal capabilities and external factors that affect how its capabilities are utilized. Read also, 
"Case study on Google" and "Managerial Communication in Google Case Study" for better understanding.

Strategic Analysis on Google Inc Assignment

   Added on 2020-01-16

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Running head: ORGANIZATION STRATEGIC ANALYSIS A28745 1Organizations Strategic AnalysisName Institution
Strategic Analysis on Google Inc Assignment_1
ORGANIZATION STRATEGIC ANALYSIS A28745 2Table of ContentsExecutive Summary.....................................................................................................................................3Introduction.................................................................................................................................................3Discussion, Analysis, and Findings.............................................................................................................4PESTEL Analysis....................................................................................................................................4SWOT Analysis.......................................................................................................................................8PORTERS FIVE FORCES MODEL.....................................................................................................10Recommendations.....................................................................................................................................13Conclusion.................................................................................................................................................14References.................................................................................................................................................15
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ORGANIZATION STRATEGIC ANALYSIS A28745 3Executive Summary Google's strategic direction seeks to serve as a reaction to various external forces in thecompany's environment. This report is based on the strategic analysis of Google Inc. and isdivided into SWOT analysis, PESTEL analysis, and Porters 5 forces analysis. PESTEL analysisis a type of evaluation by companies to establish their current market conditions and then usedfor strategic planning and management. Google PESTEL analysis provides an understanding ofthe essential external factors in the organization's macro-environment. The SWOT analysis ofGoogle outlines its internal capabilities and external factors that affect how its capabilities areutilized. The Porter's Five Forces analysis model helps in evaluating Google's strategic direction.This helps in the identification of the characteristics of the external factors helping it addressthese factors hence continued success (StudyMode 2009). IntroductionThe Google Inc. was incorporated in Delaware and is one of the biggest internet search enginetechnology was found by Larry Page and Sergey Brin in 1996. The corporation has continued togrow to become one of the best-admired company in the world just like its name which is amathematical terminology meaning one followed by one hundred zeros. After it had beenfounded, the founder's objectives were to establish a company whose service would be toorganize global information by giving the consumers universal accessibility and utility.Presently, the corporation is providing just more than the search engine technology it was meantto be by providing other services such advertisements (Lee et al 2012). Google's strategyinvolves growing to be the leading internet search engine, and it improves the odds to get tomarkets outside the United States such the emerging markets in China. Its strategy entailsacquiring other companies such as Motorola Mobility Center and Keyhole to help indiversification of its products and services. The adopted business model by Google Inc. has
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ORGANIZATION STRATEGIC ANALYSIS A28745 4continued to help the company realize unmatched growth and profitability in comparison to thecompetitors. The paper will look at the Google's strategic analysis. It will also discuss thecompany's strategic analysis and also including SWOT, PESTEL, and Porters 5 forces with theaim of pointing out its main success factors. Discussion, Analysis, and FindingsPESTEL AnalysisGoogle's PESTEL analysis provides an understanding of the most important external factors inthe microenvironment of the company. These external factors pose an opportunities and threatsand therefore the application of this model provides the company with information onopportunities and threats. This information is essential in the design of the company's strategy tomaintain its position as the leading most valuable company and be in a position to address threatsin its macro-environment. Proper application of this model can enhance the company'sperformance. There is danger whereby the company's competition can use the opportunities toprosper, so the company needs to take action to gain competitive advantage. This model analysisalso provides the investors with information on the value of the company and its position in theremote business environment. About PESTEL model analysis, the company needs to invest itsefforts on the economic and technological external factors (Lee et al 2012).Political FactorsThe external political factors affecting Google entails the government activities, and PESTELanalysis model helps in analyzing the effects of these activities on the business. The belowpolitical activities are essential in Google's macro-environment:Stable political state in the key markets helps identify more opportunities.
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