Innovation and the Sustainable Organisation

Running head: INNOVATION AND THE SUSTAINABLE ORGANISATION
Innovation and the Sustainable Organisation
Name of the Student
Name of the University
Author note

1INNOVATION AND THE SUSTAINABLE ORGANISATION
Part A. Re-sit assignment for reflection task
From the case study of week 1 named Energizing Mozambique How renewables
technologies create opportunities for business and for societies’ economic development. I
have found that the mission of this movement is to develop projects with a positive impact on
communities and the environment, in particular with regard to access to sustainable energy in
Mozambique. With a total population of 29 million inhabitants, Mozambique is facing an
enormous challenge in relation to access to energy. Almost 70% of the population live in
rural areas, and around 16 million Mozambicans have no access to electricity (Hivos.org
2016). In this case study the context is to develop and execute an Energise Project in
Mozambique, to provide adequate electricity to schools, health clinics and homes in rural
areas of this southern African country. Several alternative energy source such as solar energy,
wind energy, water turbine, biogas are in planning stage and some of them are already
implemented in very stipulated areas. In that weekly activity I had the opportunity to have a
look on the media regarding the electricity use and see across the United Kingdom to find
how solar and wind energy is implemented. I have also takes several notes about some
identified alternative energy production projects across the UK as well as some proactive
companies that are making business with renewable energy.
From the case study of the week 2 name The Beef Scandal I have learned how lack of
corporate social responsibility of the production or retail companies can conduct harms to the
brand reputation as well as relationship with the supermarket’s consumer. From the case
study I have found that surprisingly horse meat has been found in burgers on sale in British
supermarkets. Tests on beef products sold in Tesco, Lidl, Aldi, Iceland and Dunnes Stores
uncovered low levels of the animal’s DNA (Lawrence 2018). Although, now all these
companies are taking immediate actions to ensure the food processing cycle and labelling, the
harm on the market reputation has been made very strongly. In that weekly activity I had the

2INNOVATION AND THE SUSTAINABLE ORGANISATION
chance to check product labels while visiting the local shops and the supermarkets. I have
also taken notes what labels and arguments companies use to show how they performing their
Corporate Social Responsibilities. Some areas have taken major attention of mine during this
observation such as animal welfare, organic products, fair trade or the no-use of child labour.
From the week 3 case study named The GreenEgg Smart Home Hub I have learned
that how consumer behaviour can become more environmentally friendly by green consumer
innovation and how far a ‘gaming’ approach and seamless, easy Smartphone connectivity is
important to regulate customer interest towards less energy consuming and environmental
friendly technologies. As per the case study, the GreenEgg Smart Home Hub displays energy
consumption on a TV screen that makes easy for consumers to see how much energy the
household has consumed (Merriman 2015). At the same time, many other and bigger
technology companies are trying to convert the TV into a next generation smart device
through connecting Internet services, application and Smartphone integrity. In this week I had
also the opportunity to take notes where regarding some energy or resources saving
innovations in my home and my neighbourhood. I have also written down the benefits of
those identified technologies on users.
From the case study of week 4 named The Hydrogen fuel cell pilots in Maebaru, JP
and Maiden, US I have learned that How collaboration with the public authorities and the
wider public is important to make product systems like fuel cell cars. These cars require
advanced technology, charging points, new services and infrastructure. I have found from
that project that the ‘Fukuoka Hydrogen Town’ model project is the beginning of a largest
hydrogen-powered city in the world in Japan (Irfan 2016). The proposed systems can cover
around 60 percent of a home’s power consumption and about 80 percent of its hot water
supply. As a result the total energy consumption can be reduced by near 30 percent over
conventional systems, as well as carbon dioxide emissions will be cut by up to 30 percent

3INNOVATION AND THE SUSTAINABLE ORGANISATION
(Irfan 2016). Hence, Fuel cell technology can be used as the new zero emission technology
across several transportations and mobility sectors. Surprisingly it only requires hydrogen as
fuel and emits only pure water. In the US, Japan and Germany, first prototypes of fuel cell
technology has already been developed. In this week I had to opportunity to find out the
available clean vehicles charging infrastructure in London such as electric cars, plug-in
hybrids and hydrogen cars. I have taken notes about the different plugs used, the varieties of
installations. I have also research on internet to find out the companies that are operating and
maintaining these systems in London.
From the case study of week 5 named The UK Failure of Car2Go I have learned that
how councils and service companies are important to make Car2Go a success in the UK,
however with lack of support how Car2Go failed to continue their business in UK. The
company Car2Go is a subsidiary of Daimler Company. It is a car sharing company that
provides a free-floating car sharing service. In this car sharing service consumer can use cars
without rental stations and/or fixed drop points. Additionally, users can pick up available cars
directly from the street, or book the most conveniently located car through using the internet,
by computer or smartphone. The online connectivity also provides information about the car's
state of cleanliness and fuel/charge level at the same time. However unfortunately due to lack
of support from councils and service companies the Car2Go company left the UK market. In
this weekly activity I had the opportunity to have a look at the boroughs I am currently living
in or commuting. I have also taken notes which partnership strategy and which business
actions electric car companies could make to make it easier to the average car driver or car
owners.