Innovation and the Sustainable Organisation

Innovation and the
Sustainable Organisation
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Covered in PPT.......................................................................................................................3
PART B............................................................................................................................................3
Section #2 Company and its sustainability offerings.............................................................3
Section #3 Relevant Literature...............................................................................................4
Section #4 Chosen company’s Sustainability Stakeholders...................................................5
Section #5 Sustainability Benchmark.....................................................................................6
Section #6 Recommendations for Managers..........................................................................8
Section #7 Conclusions..........................................................................................................9
Section #8 References..........................................................................................................10
Section #9 Appendix from Seminar Diary Notes.................................................................11
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INTRODUCTION
Innovation can be defined as the development of a new offering with the sole motive of
meeting a market demand or closing the market gap (Schaltegger, Hansen and Lüdeke-Freund,
2016). It has become a necessity for each and every organisation in the modern era. In this
regard, many organisations are adopting sustainable practices as a measure of facilitating
innovation in an eco friendly manner within the premises of company.The present project
explores innovation and sustainability as evident within the confines of Centrica Plc. It is a
multinational firm engaged in development and provision of energy and associated facilities. It is
headquartered in Windsor, UK (Who We Are, 2020). The primary activity for this firm is supply
of electricity as well as gas to people and companies within 3 nations mainly, namely, UK,
Ireland and North America. The report is categorised into 2 sections. The first section consists of
a reflective account based on module learning. The second section constitutes introduction to
company and its sustainability offerings together with literature review upon sustainable
practices adopted by the organisation. The sustainability stakeholders and benchmark are also
included along with recommendations for the supervisors. Lastly, diary notes of seminars are
included.
PART A
Covered in PPT
PART B
Section #2 Company and its sustainability offerings
Centrica PLC is recognised as being one amongst the largest gas supply organisations
supplying offering to the residents within the confines of UK. Further, it is acknowledged as
being one amongst the largest electricity supply corporations. The entity has Bord Gáis Energy
in the confines of Ireland. Further, the concerned company is engaged in provision of household
services like plumbing and many more. It shares listing on London Stock Exchange and also a
place upon Financial Times Stock Exchange 100 Index. Over the course of time, this entity has
gained massive appreciation from government, customers, society, local authorities and
community for the initiatives it takes for the upliftment of people and preservation of
environment. By incorporating innovation and sustainability within the organisation, a company
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seeks to attract and appeal to a large base of audience, thereby retaining them for a long period of
time in future context (Sustainability. Our Approach, 2020). Thus, looking upon this, Centrica
PLC adopts a sustainability approach by incorporating sustainability as an element of the
organisational culture.
Section #3 Relevant Literature
Electric supply and gas industry is changing with the passing time in order to bring
sustainability effectively which leads to the success of the business accordingly. It is highly
important for leader of the Centrica Plc to focus on the latest technology at marketplace in order
to bring highest opportunities for them that leads to enhancement of businesses success. Here,
the respected company that is Centrica Plc must make use of recycling programmes in the
company effectively.
Changing climate along with the requirement renewable sources has ultimately created
concern among utility companies (Engert, Rauter and Baumgartner, 2016). By effectively
emphasising on this, it can be said that it simply develops opportunity for Centrica Plc which
ultimately open ups opportunity for the respective company and supports them in competitive
edge in rightful manner.
The business models that are being used by business association from the long time are
now getting challenged with the latest technologies. These latest technologies are highly
associated with the innovative approaches that ultimately help them out in working according to
environmental concern and making use of the available resources in such a manner that leads to
attainment of organisational success (Engert, Rauter and Baumgartner, 2016). These challenges
are mainly determined as the driving factors for Centrica PLC as it places significant
contribution in the direction of environmental interest.
Sustainability is determined as the effective practice or initiative taken by the company
for improving their business position at marketplace. This respective term is also concerned with
the lucrative practice that ensures that business activities executed at marketplace are not
affecting the environment in any manner (Tukker and et. al., 2017). This simply shows that
sustainability develops range of opportunities for Centrica Plc that ultimately supports business
organisations in developing their market positioning across the globe in adequate manner.
It has been further analysed that government has taken up the responsibility all the
sustainable practices adopted by business organisations must reliable and should affect anyone in
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