Innovation and Commercialisation in Desklib: Types, Processes, and Success Evaluation

This report discusses the types and processes of innovation in Desklib and how it is sourced and fostered. It also evaluates the success or failure of innovation in the organization and provides recommendations for unique products for a new online grocery retail store supported by innovation risk and benefit analysis. Additionally, it suggests funding channels for the recommended innovation and tools to retain and protect the knowledge and intellectual property generated through the innovation process.

INNOVATION AND
COMMERCIALISATION.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Through comprehension, analysis as well as discussion on how innovation is sourced and
fostered.........................................................................................................................................3
Analyses as well as discussions on types and process of innovation in such organization........4
Critical evaluation of the success or failure of the innovation in an organizational....................6
PART B............................................................................................................................................7
Recommending unique products for a new online grocery retail stores supported by
innovation risk and benefit analysis-...........................................................................................7
Suggestions of funding channels for the recommended innovation that is supported by analysis
of business value for potential investment...................................................................................8
Recommendation of tools to retain/ protect the knowledge and intellectual property (IP),
generated through the innovation process above, complimented with a critical evaluation of
the tools........................................................................................................................................9
Explaining action plan or the innovation supported by methods to protect them in a wider
environment context...................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
The organization always anticipate in enhancing growth of the business. Here the
marketers alter their particular product by observing present situation of generally demand as
well as wants as they can fulfil the current market requirement (Wipulanusat, Panuwatwanich
and Stewart, 2018). The innovation manger of an organization plays an important role for ideas
generating particular for product improvement. Here the innovation mangers is responsible
particular for commercialization of new product. The commercialization means launching new or
even improved products into the current market place (Haefner and et.al., 2021). Here the
customers also get new products easily as well as can also purchase it. Unilever is a
multinational company located in London. The company offers products such as food, ice cream,
beauty products, clearing agents as well as personal care. Tesco is deal in groceries as well as
general merchandize, the company is located in the Welwyn, Garden City, England. The both
company offers good quality products at fare price and offer wide range of products.
The report analysis how innovation is generally sourced as well as fostered by both
organizations. Along with this it also discusses in detail on type as well as process of the
innovation in both organization. Moreover, the report also includes critical evaluation of success
or even failure of innovation in such organizations. Also, recommended innovation products for
new online retail as well as innovation risk and also benefits analysis. Furthermore, the report
also includes suggestion of funding channels generally for recommendation innovation. The
report will also explain explicit action plan for such innovation.
MAIN BODY
PART A-
Through comprehension, analysis as well as discussion on how innovation is sourced and
fostered
Innovation is process of generally making an invention or idea into good as well as
services that particular creates the value or for which customers will generally pay. So basically
introduction of something different or new is called innovation. Innovation is very important in
an organization to survive in the market place. With the innovation the companies can achieve
their target as well as cover whole market and even attract More customers easily. The Unilever
is product manufacturing organization, which generally has lately came forward as company that

is all time ready generally to embrace new or different ways of reaching out resolution that is
logical of fact from where such resolution are particularly derived. As Unilever mission is to add
some vitality to the life. Whereas their core values are respect, pioneering, integrity and
responsibility into the practices. The Unilever company is generally innovation for people as
well as plant. The Unilever company research and development employs 5000 and more
professional globally generally to build our brands by innovation.
The Unilever company has good team work which is very helpful for them to become
more innovative. As the employees are work in team which is very helpful for mangers to take
innovation. Even the Unilever company is also conduct brainstorming session which generally
help them to get more ideas to solve a problem. Innovation is give the company a competitive
advantage s as they offer new products to the consumers as the consumers are so satisfy by the
company.
Tesco company directs as well as strategically organizes their employees generally to
build innovation. So this strategy of company generally involve transforming knowledge to
make sure that the development of new or different products or even organizational activities.
The innovation within the organizations particularly generated by collective action of the work
teams. The innovation has created huge impact in the Tesco. The company ambitions is to
identify new products, technologies and ideas that will generally help they to serve their
customers, communities, colleagues as well as planet even better in the future. The Tesco
company generally has effective communication between the employees also generate
innovation. As communication is the key of success in an organization. The company employees
can also give their ideas to the mangers which generally create an innovation of the new
products.
Analyses as well as discussions on types and process of innovation in such organization
Innovation s spark of insight that generally leads a investor to investigate phenomenon or
issue. There are many types of innovation. But the Unilever company adopt sustaining
innovation. In this most innovation generally occurs here, because most of the time the company
is seeking to get better or good at what they are already doing. So they have to improve their
existing capabilities in the current market also as well as they have idea of what issue need to be
solved and also what skill generally domains are needs or required to solve them. For these types

of issues, conventional strategies such as traditional R&D labs, strategic roadmapping, as well as
using the acquisitions to bring new resources a well as skill that is sets into the company are
usually effective. The sustaining innovation generally happen when an organization creates
better performing products generally to sell for higher profits to their best customers. The
sustaining innovation is an strategy that is used by organization that is already successful in their
industry. Unilever company has its advantages as its vital for organization survival as well as
growth (Alexander, 2020).
Tesco is followed the Disruptive innovation. The disruptive innovation is generally often
most well - known type of innovation. It generally comes with an effective use of the new
technology as well as high-impact results. Even the disruptive innovation is particularly
extremely flashy as well as grabs headlines, it mainly comes with many challenges. One of the
most common company exhibiting the characteristics of the disruptive innovation are
organizations targeting overlooked segments in market place generally to deliver offering
particularly more affordable, simpler or convenient (Ardani, 2019).
The process of innovation is:
Step 1 : the idea generation as well as mobilization
Here the new idea are normally created during the idea generation. Whereas mobilization mainly
occurs when the idea is generally moved to various logical or even physical location.
Step 2 : the advocacy as well as screening
The advocacy as well as screening generally help to evaluate feasibility of the organization idea
generally with their potential problems and also benefits.
Step 3 experimentation
In this stage test the sustainability of the ideas for a company at particular time. The
experimentation generates particular new idea with the specific information that is normally
collected on the feasibility and result of the idea.
Step 4 commercialization
The commercialization simply develops market value for a specific idea through focusing on
their impacts.
Step 5 the implementation and diffusion

The diffusion as well as implementation generally allow the company to identify the next set of
need particular for the customers.
Critical evaluation of the success or failure of the innovation in an organizational
Unilever company offer new or different products to the customers which will create
good impact on the company. As company mainly focuses on the customers problem and then
innovated that type of product which will fulfil their need and requirement. As the company
invest huge amount in the research and development, so they get its benefits. As by this they get
to know the need and requirement of the customers. The company has clear planning that impact
positive on their innovation process. By the innovated products the company also get competitive
advantages in the market world. Even by this the company also increaser their market share. So
the company has good market image so if even their product is nor appropriate for the customers
or the customers not like the product then the company not easily loss their market share. The
company can also get more customers base by their innovative products. The organization has
good leadership which also motivated employees, so they perform well which directly give
impact on the performance of the organization (Reza, 2020).
Tesco company also get success in their innovation process. By the innovation they also
address good sales in recent years. The effective communication is the key of their success.
Because the employees are do their work in effective as well as proper manner which will give
positive impact on the organization. The company is generally offered good quality produce and
services which will give positive impact on their brand images (Hensmans, 2021). The company
has effective communication which generally has impacted on the success of their innovative
product. The organization has got success in its innovation process. With the innovation in their
products, the business attracts more and more customers easily. The innovation is created a good
impact on the company image also in particular. Even their pricing strategies also create a
positive impact on their brands. As they offer good quality products at low or fair prices. They
use various social media platforms to attract more customers. As the company is established
globally. So they have to focus on such innovation. As the customer's needs and requirement are
change according to the time in particular.

PART B
Recommending unique products for a new online grocery retail stores supported by innovation
risk and benefit analysis-
Unique products gives company a competitive advantage over other companies. The aim
of making different products is to attract consumer towards new company. There are external
factors like choice of consumer, seasonal factors and price that should be kept in mind while
offering new products in the market. The list of unique products for the new online grocery retail
stores are as follows-
Organic items-
It is recommended that grocery stores should focus on organic items as thhis is true that
market of U.K. Will be shifting to organic items in future, utilizing this opportunity will be
giving competitive advantage to the company (Revoredo-Giha and Gschwandtner, 2021). The
raising concerns regarding the health of individuals will give major advantage to the grocery
store in order to get successful. All the items such as cookies, cakes, chocolates, snack must
contain healthy ingredient. Though, it is difficult to make organic food items with good taste and
flavours but good investment in technology that will bring innovation in the market will give
grocery store higher rate of attention with high revenues.
Diet drinks-
The sugar free drinks and beverages gives healthy life to individuals. Selling those diet
drinks will give major competitive advantage. Low-calorie drinks in bottles further added
uniqueness to the product of grocery retail store. Obesity and diabetes has become very server
issue in UK and addressing this issue in the market will become another reason behind the
success of the company. The diet drinks and beverages must be added in grocery store (Vogel
and et.al., 2021)
Eco- friendly products-

The increasing concerns in the environment issue further can give competitive advantage.
The grocery stores should focus on avoiding plastics in their food items as well it can also focus
on brining eco- friendly items while packaging. The fact that individuals are also becoming
aware about the environmental issue and are trying to shift from the normal products can add as
a strength of the company.
The above recommendation will help grocery advantage higher rate of revenues. This is right
time to utilize these opportunities as UK of market will totally shift in coming years.
Suggestions of funding channels for the recommended innovation that is supported by analysis
of business value for potential investment.
There are various sources of funding that business can opt for starting a retail grocery
store in the market. Further, enhancement in the financial resources brings productivity in
organization. The different funding challenges for the innovations in the business are as follows-
Bank loans- For bringing innovations grocery stores can focus on raising fund from bank loan
source. Bank gives amount to the organization by charging interest rates. This type of loans does
not take equity of the company means there is no way that bank will manage affairs of the
company but bank requires collateral that need to be arranged by the organization. Loans still act
as the good funding channel that can help grocery store in order to start its business and earn
higher revenues in the market.
Venture capital-
This is another type of funding in which individuals fund company in exchange for
equity. This type of funding helps company to grow as equity shareholders helps to manage
affairs of the company but to raise fund from this channel is difficult as venture capitalist only
invest in company that has good potential in market and has been seen significant growth.
Venture capitalist brings productivity in the company. This is also said to be as the firm's capital
and at the same it also acts as good source of funding.
Subsidies and grants-

These subsidies and grants add as the another source of capital in which company takes
money from the government. As every country today is focused towards manufacturing sector
and raising in order to gain competitive advantage over the manufacturing sector of another
country. The UK government also acts as the source of funding in new start- up after seeing their
growth potential in the market. For this grocery stores needs to reach government.
The above given source of funding will help store to raise funds. The financial resource
of the company will give company to take research and development process in order to increase
process of innovations. (Innovations) does not only require financial resources but human
resources too and that can only be added in the company if company has good amount of
financial resources.
Recommendation of tools to retain/ protect the knowledge and intellectual property (IP),
generated through the innovation process above, complimented with a critical evaluation of
the tools.
Protecting innovations in the business is very important task as there is no chance of
gaining profits if other companies sales exactly same products in market. The same product gives
less or no revenue to the company, therefore, it is important to protect knowledge and intellectual
property and the tool that will be helping company to do that is as follows-
Apply for the trademark and copyrights-
For protecting the core management and operations of the company Intellectual property
registration can be applied in the IP Act of the country. The licensing claims and acts will be
helping organization to protect rights. There are forms that needed to be filed in order to register
the rights of the individuals. The technological advancement and innovations can be saved and
whoever uses it without the consent of the registered will become liable for the company.
Patent-
applying for patent in the acts of the country will further protect company. Patent is also a
tool that protects technical innovations of the company. There are high chance that Grocery store
has to offer something new in order to raise consumer base. The unique product need to be

registered in the patent act, This increases chances of innovations further as well. At the same
time protecting gives advantage to store in order to raise revenue of the company.
Trademark-
The trademark can also become its identity (Lee 2020). There are retail store whose
brand has given them higher rates of revenues compare to the other firms that are been operating
in the market. The trademark simply means to register all the words, phrase, symbol or the title
of the company in order to give unique presence to the store. Opening new store with totally
different design and symbol that also makes easy for the companies to remember can work in the
favour of the company.
The above tools will help retail store to protect their unique products in the market. The
unique products can only give access to the market share besides there are various competition in
the same market.
Explaining action plan or the innovation supported by methods to protect them in a wider
environment context.
The action plan simply means to start the process of innovations. The action plan should
cover things that creates value in the company and give organization a competitive advantage
over the other similar organization that provides almost identical products. Action plan that can
bring change in the organization should cover things that are as follows-
Idea Creation and management-
The idea creation is first and foremost important thing in order to achieve the process that
will bring unique product In the company. This is achieved by higher initiatives from the side of
employees. Taking and considering innovations is chance to make company a towards its
betterment. For new start-ups it becomes very tough to take risk in market as unique products
always brings risk with it and that needs to properly evaluated and considered. All the
stakeholders must be given due concern towards innovation of new market (Lubi and et.al.,
2021).
Buzz creation processing -

For coming in the stage of innovations it is important to guide and supervise all the plans
accordingly. There are times when company sets innovation committees to look into the process
of innovations. At the same time making resources available for the process of innovations
should be added in this step of action plan. Considering ideas is not enough, making available all
the resources further be considered. The direction and the way to actually reach to the plan is
also decided into this step of action plan.
Training and Development -
Training and development related to the technological innovation must be provided to all
the staff (Haugen and et.al., 2019). Developing all the employees that properly uses all the
technological advancement for generating higher rates of revenue is related with this step. It
must be ensured that there is awareness regarding the products into the company and all the
employees working in the organization is familiar while selling products into the market.
Challenge Management-
Managing challenges that come in the way of innovation is the next step involves in this
action plan. The supportive environment is needed that ensure that all the challenges is clearly
managed , at the same time making sure that all the products are patented and has Copyright that
will make sure uniqueness of company for the ages. The biggest challenge that any sector face
today is related to the issue of piracy and that can be managed by registering product under the
Intellectual property act of the company.
Building higher level of Participation -
The another thing is to build higher level of participation in the organization. There are
several stakeholders in the company and making them aware about the plan and then about the
products is needed to be done by the managers of the company (Morgan and et.al., 2019). The
action plan ensure success of the company in terms of the innovation if company has taken
concerns of all the stakeholders. The participation of employees can be increased be welcoming
their suggestions and opinions regarding different things that is been happening in the
organization.

Metric for measuring progress-
Formulating Key performance indicator that will help company to measure its
performance in the market after all the innovation is another step that is being involved with the
action plan of innovations as there are times when new products does not work and bring losses
(Tardieu and et.al., 2020). The amount of efforts and time that organization has given must be
checked for ensuring new innovations and this further also adds new value in the organization by
taking all the feedbacks with the sense of achieving more productivity (Stagliano, 2021).
All the above points can help start- up business of grocery store in order to bring
innovations that can give bring high global power and reputation to the company. The things that
ensures productivity of the company is its innovation process and the plan. Uniqueness related to
the diet products and organic products can also be offered in market. All these things will give
new retail store start up a unique identity that is utilized by company in order to earn higher rate
of revenue.
CONCLUSION
The above report has given brief discussion of two companies that work in retails store
market. Tesco and Unilever has been the biggest shareholders in the market of UK when it
comes to the grocery store. It has been long years since this company has started working in this
sector and today its innovations and unique products has given them higher level of revenue with
good market reputation. The report has been also recommended how to start a grocery store with
unique products after analysing all the research in part first of the report. The report has also
been done in the context of starting a new business with action plan for achieving innovations
process that will in turn give higher rate of productivity and innovations.

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