Innovation and Entrepreneurship: Business Plan for Kids Creation Organisation

Innovation and
entrepreneurship

Executive summary
Business plan is defined as the written document that includes various information such
as organisational objectives and strategies to achieve them. It is the roadmap of business
marketing, financial as well as operational activities. In this report Kids creation organisation us
taken that offers sustainable clothing and fashionable products for children. In this report
information about business idea, industry profile and challenges that are faced by the start-up are
covered. Furthermore, business marketing plan, source of funding and competitive analysis is
discussed in this project report.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Main Body ......................................................................................................................................4
Start-up business idea .................................................................................................................4
Industry profile............................................................................................................................5
The business model.....................................................................................................................5
Point of differentiation................................................................................................................6
Challenges to business idea.........................................................................................................7
Prospective customers.................................................................................................................7
Marketing plan............................................................................................................................8
Competitor analysis.....................................................................................................................9
Source of findings.....................................................................................................................10
Intellectual property..................................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13