Innovation Fitness Report: Analyzing MasterCard's Innovation Strategy and Process

Innovation Fitness Report
From the Handbook

Table of content
Introduction
Literature review
Methodology
Data analysis
Finding
recommendations

Introduction
 Information competencies are advancing at an incomparable pace which is quite quicker compared to the others
in the history of humans
 Considering this, , MasterCard is taking into account new solutions for making improvements in the financial
services that is Chatbots
 The current presentation will analyse the ways in which the organization is managing this innovation in this
rapidly changing digital environment
 It will evaluate the innovation strategy and innovation process adopted by MasterCard
 Prioritized recommendations for improving innovation performance will be provided

Literature review
Innovation strategy
Maier (2018) Global competition has resulted in the emergence of issues of innovation
Zhang (2015) Innovation management has enabled the organizations to react to both internal as
well as external opportunities through utilizing its creative efforts for introducing
novel concepts, merchandise and processes
Dodgson (2017) The advancement system of the organization alludes to arrangements and the
executives approach of the firm that immediate endeavours towards creating
items in accordance with the inclusive technique of the company.
Bessant and Tidd
(2019)
Gradual advancement is tied in with doing what we improve and hence it is a
systematic quest for making items, a help or an interaction more successful or
proficient.