Procter & Gamble Case Study - Innovation, Marketing, R&D and Recommendations

Procter & Gamble Case Study
Student’s Name
Institution Affiliation

Company Background
The company was established May 5th, 1905.
Main products produced are household items
such as baby care, fabric, healthcare, beauty
care etc. (Tran, 2005).
Comprises of almost 300 brands in about 80
countries worldwide (Nee, Song and Ong,
2013).
Its annual revenue is estimated to be about $1
billion

Innovation Outline
 Over the years there has been great advancement at P&G in
terms of innovation capability (Terziovski, 2007).
 Based on their innovativeness P&G is classified to be 5/10 and
7/25 according to recent marketing reports (Ferdousi, 2015).
 From 1995 when the pacesetters released a general report
concerning P&G company currently the company has
established an additional of 170 products which are
categorized in the non-food sections which outfits its
competitors (Karniel and Reich, 2011; Hartmann and Schmidt,
2007)

Marketing: Organisation’s Internal
Structure
The divisions of the P&G prototype
organizational structure based on its feature
are:
Product type division
Geographical division
Functional division

Management Economics
Assessment 2

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Description of the venture, its products, and history...................................................................1
Analysis of market in which the company is operating since inception......................................3
Did the business operate in various market structures in historical time....................................4
Nature of industry wherein the business operates.......................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business related decisions for products and services entails thorough research of market
addition to data analysis. In a company, managerial economics guides in decision making for
worthy investments and other decisions (Shao, 2019). It is field of economics in which
microeconomic analysis are applied in techniques to devise decisions concerned with
management units. For the assessment, Procter & Gamble is taken into consideration which
operates in consumer products industry since 1837.
The assessment entails information about company with its history and product offerings.
It also analyses market in which venture is performing since inception. Further, different market
structures are focused and suggestion for government intervention are provided.
MAIN BODY
Description of venture, its products and history
Procter & Gamble operates for improving lives of consumers in small yet meaningful
manner. The company encourages its people for making positive contribution each day. It offers
ample number of personal health, hygiene and other products within regional, domestic and
international market (Singh, and et.al., 2021). Vision of the premise is to become best consumer
goods organisation on the globe and provide branded goods of higher quality addition to values
which improvises standards of living of now and future generations consumers. It’s Values of
Integrity, Passion for winning, leadership and trust shape the ways its people work individually
and collectively.
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