Innovated for Growth Report 2022.

Running Head: INNOVATION FOR GROWTH
INNOVATION FOR GROWTH
Name of the Student
Name of the University
Author Note

INNOVATION FOR GROWTH1
Executive Summary
The aim of this report is to analyze the undertaken case study i.e. prospective market for a
new water purifier. For the purpose of analysis we shall use the Business Model Canvas to
understand the market situation and the viability if the new product in the market.

INNOVATION FOR GROWTH2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Causes....................................................................................................................................3
Effects....................................................................................................................................3
Conclusion..................................................................................................................................3

INNOVATION FOR GROWTH3
Introduction
A new client has arrived for Business advice where the client is a scientist and
invented a new water purifier whose manufacturing cost is half the price of the water purifier
available in the market currently. The cost effectiveness of the water purifier is due to the use
of electric shocks to kill the viruses and bacteria in the water. The scientific name of the
product is ZAP (Zero Activity Purifier), which has the ability to remove minute solid waste
materials from the water. On the other hand, the fuel required to run the machine is solar
energy. The dimension of the machine is 1x1x2 meters. The capacity of the machine is 1500
liters per day. The proposition of the scientist is that it cannot be sold in the urban areas due
to the availability of clean water in the area. The prospective market of the product is the
rural area where there is absence of clean water and the available drinking water contains
disease-bearing bacteria.
To analyze the market for the product, Business Model Canvas will be used. A
business canvas model helps a startup business to identify and analyze the key indicators
separately so as to provide a analyst a detailed understanding of the whole business plan.1
The elements taken under consideration are Value Proposition, Market Segmentation,
Channels for distribution, Customer Relationship, Key Resources, Key Partners, Cost
Estimation of the whole Project and estimation of revenue through sales.
1 Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to
design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.