Innovation in Market Penetration

This document discusses the implementation of a new website for market penetration and brand awareness. It outlines the objectives, target outcomes, and success measurement of the project. It also provides details about project activities, milestones, budget, communications, and risk management strategy.

Running head: INNOVATION IN MARKET PENETRATION
Background
The very purpose of this plan is to formulate a new website that will bring about a
change in our business process. The sole purpose of this project is to bring about a new
website trading our products. The new website will feature not only our Aussie people based
native bush spices but also will provide information’s that the consumers strives to obtain
regarding the products. Besides, we will provide a different layout section that will entail the
different recipes and utilities. So, that the consumers can enjoy their taste. Much more of the
activity will be undertaken by the website. The secondary aim will be to track the prospects
generated with the intention to convert those prospects into leads. We mainly focus on
creation of website in order to capture the focus of existing as well as new consumer by
means of creative website.
Objective:
The very purpose of this project to implement a new website in order to launch new
segment of the product and introduce the product within the international market using
market penetration. The primary aim is to make the consumer market aware of the brand and
create a position within the market. The target customers will be mostly consumers who like
Gourmet foods. The new strategy implemented will focus on IT as well as on marketing
trends.
Target Outcomes:
 Much of the analysis is being made to obtain a positive result. A plan to increase the
number of consumers in the economy market is assumed.

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 The brand will be able to present its product range within the competitive market
segment.
 To obtain a place in the consumer market and to create brand equity.
 The convey consumers about the various recipes and variants of products.
 To occupy a portion of the international market share.
How the success of the project will be measured:
When the number of prospects will increase in terms of number. For accessing such
within the website create a query box will be designed for addressing the customer queries.
Toll-free call number will be provided by customer support which is another response for a
growing market. When the number of business will take place through the website. The
number of orders has been increased over time. The primary success will be when the orders
take place from foreign countries. By monitoring the tracks generated by the website, track
records can be monitored through various marketing tools such as Digital Marketing
platform.
Project Activities & Milestones:
Project area Actions Responsibility Scheduled
start
Scheduled finish
Hong Kong To generate brand
awareness through
local vendors.
By placing posters.
The marketing
team and the
finance
department
15.03.2019 17.03.2019
Japan Implementing digital The marketing 21.03.2019 25.03.2019
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telecast services for
promotion. Main
channels audio-
visual ads.
Paid advertisement
by joining hand with
locals.
Newspaper print ad
Promotion on the
website mainly in
the cooking websites
department,
finance
department as
well as the IT
department
Singapore Implementing
billboard ads, use of
banners, digital
graphics ads.
Paid advertisement
using local telecast
platform,
distribution of free
samples in the small
and medium sized
restaurants.
The marketing
department,
finance
department as
well as the IT
department
28.02.2019 03.03.2019
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Project Budget:
Cost area Details Estimated cost
Hong Kong Packaging materials, Rental,
Transportation cost, Shipping
cost and printing cost.
4203.71$
Japan Packaging materials, Rental,
Transportation cost, Shipping
cost, printing cost, engineer
cost, technician cost, local
broadcasting channel cost
and financial cost.
5885.20$
Singapore Packaging materials, Rental,
Transportation cost, Shipping
cost, printing cost, engineer
cost, technician cost, local
broadcasting channel cost
and financial cost.
9808.66$
Project Communications
Communication type Description Who Schedule
d start
Scheduled
finish
Live meeting, conference After reaching the CEO, 15.02.201 03.03.2019
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call, IM, Texting, Video
conference, Audio
conference.
desired planned
destination. The
activity-based report
was provided to the
senior authorities.
shareholders,
Planning
Department and
the customer
service officer.
The operation
manager and the
department
manager were the
main lead role in
exercising the
function.
9
Risk management strategy
Risk Likelihood Severity Treatment/control
methods
Transportatio
n risk
4 3 Stable mode of
transportation required
rather than opting for
port shipping.
Financial risk 3 2 To deal with
unfavourable
circumstance,
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5INNOVATION IN MARKET PENETRATION
contingency fund.
Labour
intensive risk
3 3 Local labours are to be
provided incentives
and fringe benefits
undertaking their
efforts.
Economic risk 4 2 Proper analysis should
be made regarding
inflation and recession
stage of the economy
Political risk 3 4 Incorporating helps
with the existing firms
and government
authorities under an
agreement, to deal with
the local political
factors.
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