Innovation in Microsoft Company

Running Head: INNOVATION IN MICROSOFT COMPANY 1
Innovation in Microsoft Company
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Executive summary
Innovation process in every corporation is the backbone of every success they are able to
attain in different business sectors. Innovation in most instances is what sets the business apart
from the competition and help companies such as Microsoft to grow and prosper in the current
competitive business sector. Historically, it had been reported that the company focuses on
creating the product to fill the need and want in its immediate marketing sector. As the
corporations’ progresses in their operations, they expand the marketing section until the product
is marketed in global business settings. Therefore, this research paper examines innovation
within the operations of Microsoft Company. This paper explains what is meant by innovation in
a detailed manner. Besides, this research paper discusses various elements that are regarded to be
fundamental for innovation for Microsoft Company. Different roles of innovation in Microsoft
Corporation are also determined in this research work. Additionally, the report examines the
different challenges that companies such as Microsoft face in the development of new products
by the use of innovative approaches. The research in this paper concludes by addressing some of
the recommendations that are essential for the improvement of innovation in Microsoft Company
to operate effectively.
Introduction
Microsoft Corporation refers to the American multinational company that deals with
software. The company deals with operations of developing, manufacturing, licensing, as well as
supporting the extensive range of products along with services that relate to the process. Besides,
Microsoft Company is known to be the world’s largest software maker. The operations of this
company affect millions of computer users in the international community in their daily

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operations (Milutinovic & Stosic, 2013). The company recorded all-season high revenue
collection bringing in seventy-three point seven billion dollars for the fiscal year 2012. The
company continues to dominate the world of the computer. Its operations cannot be attributed to
their innovation strategy that is set in place. The innovation enables Microsoft company to
develop and environmental culture in which workers are encouraged to venture outside their
duties, minimal time pressure, and high security of a job to give positive feedback for imitative
that they use to support their operations (Barsalou, 2017). The innovation strategy that is used at
Microsoft Company refers to the Clouds on the Horizon. Therefore, the primary objective of this
research paper is to examine innovation in Microsoft company y focusing on its various aspects
such as definition, key elements, roles, challenges, and recommendation of its use in operations
of Microsoft Company.
Describing framework (Innovation)
Innovation in modern meaning refers to the “new idea, creative thought, and advance
imaginations in the form of method or device.” Innovation is always viewed to be the application
of appropriate solutions that meet new requirements, existing needs or markets, or unarticulated
needs around operations of organizations or individuals. Innovation refers to several descriptions
that consist of the application of ideas that are useful and novel (Yeşil & Doğan, 2019). It
consists of the idea of staying relevant in the operations and introduction of new products and
services that add value to the corporation. As reported by Forbes (2016), innovation refers to the
particular instrument of entrepreneurship that involves the act that endows resources with the
advance capacity to develop wealth. Other researchers such as Dodgson (2016) recorded that
innovation to mean the significant positive change in operations. Therefore, an innovation n has
stayed to be something original as well as more effective. Innovation simply refers to the

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production or adoption, exploitation, and assimilation of the value-added novelty in financial
together with social spheres (Liu, & Pei 2014). It also encompasses of renewal and enlargement
of services, products, and marketplaces, enhancement of advanced techniques of production, and
the establishment of fresh systems of management. Hence, innovation is both the process
together with the outcome of an operation.
Key elements with reference to innovation in Microsoft
The unique operations of Microsoft Corporation rely greatly on the process of innovation.
The company is one of an organization that applies the most innovative technique in its
operations in the global society. In a more particular manner, innovation governance is critical to
allow any innovation initiates (Dougherty, D 2016). Innovation is nothing more than the device
that allows the companies to attain unique and strategic goals. Some of the key elements of
innovation for companies are diverse. These elements comprise of exclusive and pertinent
strategy, innovation is a method to attain planned goals, alongside innovators are managers.
Innovators execute, disappointment is an option, environment of trust, and autonomy among
other elements (Nagar & Srikant, 2016). Some of the elements of innovation comprise of vision,
manage risk, develop capabilities, and allocated resources (Park, Swanstrom, & Price, 2018).
Other aspects consist of the establishment of structures and communicate to the concern parties.
Key elements for framework
Vision
At the heart of innovation, authority is precision on the function of innovation in the
future success of an organization such as Microsoft. The role of innovation comprises of
prioritization of objectives during the operations (Dahlander & Jeppesen, 2014). Therefore,