Strategic Management: Origins, Approaches, and Analysis of Microsoft

Strategic Management

INTRODUCTION
Strategic management is system of constant planning, controlling, monitoring and
assessments of all that important factors to meet organization goals and objects. Strategic
management is responsible for providing specific direction to company. It also forces company
for becoming active rather than reactive.
Microsoft corporation is a global brand, which dealing in software services and technical;
services. It provides different computer software to the world like MS-Word, MS-Excel, MS-
Power Point etc. the company provides it services in overall world. This study explains the origin
and various strategies which are used in Microsoft like Porter's Five Force's. These study also
analysis different factors which may impacting on Microsoft environment. These study also
includes international and global strategic thinking of company and applications of strategies
ideas.
MAIN BODY
Origins and approaches to strategies:
Microsoft is a multinational technology based company. It is founded in April 4, 1975 in
New Mexico, US. It develops computer systems, software, electronic and personal computers. Its
best software products are Microsoft word, Microsoft excel, internet explorer etc. Microsoft use
different strategies for managing and improving the business i.e. “ cloud first, mobile first”,
growing through merger and acquisitions, focusing on augmented and virtual reality and
promoting “ tech intensity”.
Porter's 5 force's:
It is a model that analyze and identify five competitive forces that shape an organization.
Also, help firm for identify the strength and weakness. This model can be applied at any segment
of industry to search for attractiveness and profitability. It is business analysis model, helps to
inform why various business are capable to sustain in contrasting levels of profit. This model is
used to measure competitions, profitability, attractiveness of an industries and market. Theses
forces are: Competitive strength of other industry: This model helps Microsoft for identify the
numbers of competitors in market and quality to undercut an organization. It also helps
company to identify the numbers of similar products and services their competitors
supply in market. Microsoft company suppliers and buyers can seek out company