THE INNOVATION IN ORGANIZATION

Running head: INNOVATION IN ORGANIZATION
INNOVATION IN ORGANIZATION
Name of Student
Name of the University
Author Note

INNOVATION IN ORGANIZATION1
Table of Contents
Introduction..........................................................................................................................2
Key theory discussion..........................................................................................................3
Case analysis........................................................................................................................5
Justification and explanation in relation to new industry trends and comparison of
different competitors in different countries.................................................................................7
Critical discussion of existing literature and examples from relevant industries............8
Growth and development.................................................................................................8
Competitive adbantge......................................................................................................9
Meeting the needs of the customers and keeping them satisfied.....................................9
Attractibg talemnted candidates....................................................................................10
Adapting themselves to the external environment.........................................................10
Summary and conclusion...................................................................................................11
References..........................................................................................................................11

INNOVATION IN ORGANIZATION2
Introduction
The term creativity refers to the capability to think something differently and unusual.
Innovation refers to the implementation of the new idea generated creatively. Invention on the
other hand refers to things that were not in existence and therefore includes the introduction of
something new. In fact creativity is an important element of innovation and innovation is not
possible without creativity. Creativity therefore incudes finding new ideas that can be converted
into innovative solutions later on. Creativity and innovation are important in all fields including
businesses. Creativity and innovation can help businesses in solving its problems in a better way.
Moreover innovation and creativity strategies of an organization can provide it a competitive
advantage over its competitors (Kelley 2005). Moreover business can gain a number of benefits
with the help of innovation and creativity such as better quality of goods and services, building a
range of products, handling environmental and legal issues more easily, improved overall
productivity leading to cost reduction and it can also help an organization in retaining its
employees and also in attracting talented candidates. In order to become successful in the long
run, organization need to carry out innovation. The organization selected for the purpose of this
study of Google. The main aim of the paper is to identify and analyses the innovative strategies
adopted by the company under study (Ekvall 1996). The paper will therefore discuss about
theories of innovation, identification of the innovative strategies adopted by the company,
understand the innovative strategies used by the competitors, critical analysis of the existing
literature related to innovative strategies of organization and the paper will also discuss about a
summary of the entire paper.

INNOVATION IN ORGANIZATION3
Key theory discussion
Innovation refers to creative new idea and new imagination and creative thoughts that is
converted into method or devices. Innovation also includes introduction of better solution for
meeting new requirements and the unarticulated needs or some existing needs. Organizations
carry out innovations in order to gain competitive advantage and also for the purpose of adapting
itself to the changing environment. In order to understand the concept of innovation,
Schumpeter’s model of innovation needs to be understood. In addition to that the stage gate
model can also be understood that is used by organization for the development of new goods and
services. According to the Schumpeter model of innovation, an entrepreneur can earn large
amounts of profits by introduction of successful innovations. Therefore according to this theory,
the main function of an entrepreneur should be to introduce innovations and then he will get
profits as a rewards for his work. And according to this theory, innovation refers to all those
activities undertaken by an entrepreneur for the purpose of increasing the demand for goods and
services and also for the purpose of reducing the cost. Therefore according to this theory,
innovation can basically be of two major categories that includes- activities undertaken by the
entrepreneur to reduce the cost of goods and services and the second category includes activities
undertaken by the entrepreneur to increase the demand of his goods and services in the market.
Moreover it is also necessary for the entrepreneurs to remain profitable for a longer period of
time. And according to the theory of Schumpeter entrepreneurs can remain profitable for longer
period of time if they can get a patent of their innovation. This is so because by having a patent
for goods and services, others can be demotivated or discouraged from imitating the goods and
services of the company.