Innovation Management & Digital Transformation - Desklib

This study material covers the concept of Innovation Management & Digital Transformation. It explains how digital transformation can aid in creating sustainable innovation practices and reducing operating expenses. The material also includes a business model canvas and customer journey map for better understanding of innovative business ideas. The case study of Ocado Group Plc is used to explain the implementation of hyper automation and design thinking process. The material also provides an implementation plan for successful adoption of digital strategic business initiatives. Subject: M501

Innovation Management
& Digital Transformation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

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It aid business houses in nurturing a long-lasting sustainable innovation practices within an
organisation. Digital transformation can be described as a practice which use varied virtual
technologies for creating new products or modifying the existing ones. This approach led to
lessen operating expenses as well as inefficiency of business organisations.
It also consists of innovation ideas whereby digital technology is involved. It also comprises of
business model canvas for better understanding of innovative business idea.
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Managers of Ocado Group Plc have analysed that they are facing issues in fulfilling the demands
of their customers on a timely basis despite using digitalised practices.
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This hyper automation can help managers of Ocado Group Plc in enhancing their supply chain as
well as cater customer needs on a timely basis. Use of cognitive analysis will aid managers in
mitigating the risk in context to human intervention. It also help them in predicting customer
demands and enhance their supply chain. For implementing this idea, prototype application will
be formulated which showcase the automation process in an effective manner.
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Business model canvas can be understood as a visual representation in regards with organisation
model as well as highlights significant strategic factors. It also provide an outline in context to
goals as well as objectives of a business organisation. It helps in visualising building blocks for
starting a business encompasses of customer, specified route to market, defining value
proposition and finance. Business model canvas of Ocado Group Plc is mentioned below:
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A customer journey map can be understood as a diagram which is used for depicting stages
through which customers move for making an interactive communication with an organisation
which initiates from buying products to solving grievances with the aid of media tools. It is
needed for ensuring that organisational managers will not miss out any chance in accordance
with making interactions with customers at any single stage. Customer journey map regarding
Ocado Group Plc is as follows:
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Speaker Notes:
It is a cognitive approach which can be used for solving a problem with an intention of making
improvements in products and services. Design thinking process in relevance with Ocado Group
Plc are as follows:
Stage 1: Empathize – At this stage, mangers of Ocado Group Plc research the problem for
gaining an emphatic concern about the customer needs.
Stage 2: Define – At this phase, problem statement is formulated by managers of Ocado Group
Plc in regards with human-centric manner.
Stage 3: Ideate- At this stage, by identifying the problems faced by people such as issues in
lacking in making predictions regarding customer needs, managers of Ocado Group Plc ideate
an innovative solution for their problem.
Stage 4: Prototype- At this phase, aim of managers of Ocado Group Plc for identifying best
possible solution in regards with identified problems.
Stage 5: Test – At this stage, ultimate goal of managers of Ocado Group Plc is to adopt hyper
automation processes in managing their enhancing their supply chain as well as predict customer
needs which will help them in making their supply chain more effective.
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It is imperative for managers of Ocado Group Plc to formulate an implementation plan for
successful adoption of activities in an effective manner. Schedule for implementing the digital
strategic business initiative are as follows:
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Business model canvas provides a visual representation to organisational managers which
encompasses of key strategic activities, resources and partners.
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