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Creativity in Existing Businesses

   

Added on  2020-02-05

10 Pages2781 Words59 Views
Business Creativity
Creativity in Existing Businesses_1
TABLE OF CONTENTSREFLECTIVE LOG........................................................................................................................1Journal over nine topics..............................................................................................................1Reflection on creativity and innovation skills.............................................................................4Conclusion...................................................................................................................................6REFERENCES................................................................................................................................8
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REFLECTIVE LOGJournal over nine topicsTopic 1: Introducing creativityThis session was completely based on creativity and its basic concepts. The human brainis influenced by certain types of thinking which involves lateral thinking and creative thinking(Johnston and Bate, 2013). Throughout the lectures, I came to know about the basic theories ofcreativity which involves grace, accident, association, cognitive and personality. Depending onthe conceptual framework developed through this theoretical knowledge I was able to understandthat thinking process when influenced with creativity helps in developing innovation. I felt quiteastonishing and wonderful about the three paths which lead to a creative set up i.e. divergence,convergence and provocation. My group was asked to develop a research on the techniqueswhich enhance creativity of managers and entrepreneurs. Our research was quite fruitful and wewere able to understand the ways in which creativity can be inculcated in daily research. Aftercompletion of this session, I was able to develop alternatives through which creativity can beenhanced. Topic 2: Developing Creativity and the Business IdeaMy concepts about entrepreneurial attributes were replenished with help of this sessionbased on developing a business idea with creativity. I came to know about the techniquesthrough which creative thinking is developed and opportunities are recognised. During thesessions, I was able to understand that business idea has to qualify certain criteria so that itsexecution doesn't call for failure. I came to know about the in-depth relation which is sharedbetween creativity and innovation. In this session, the learning was supported by reflectiveexercises and further readings which are provided in the session booklet. I felt that myknowledge in generation of creative ideas was enlightened with thought provoking factsprovided in this session. Further, our group task was to develop an insight regarding a problemwhich is not met despite of occurring on a continuous basis (Lussier, Grégoire and Vachon,2017). Through the learning obtained from this session, I have understood the technique throughwhich effectiveness of a creative idea can be analysed. Topic 3: The Business Model Canvas – Part 11
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