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Innovation Management in Business PDF

   

Added on  2020-10-22

10 Pages2745 Words222 Views
MANAGING INNOVATIONIN BUSINESS-1
Innovation Management in Business PDF_1
Executive Summary of ZaraThis report was prepared to know about the innovation strategies used by Zara and howthe innovation helps Zara & retail industry in achieving success over the year. An overviewabout the operations, performance & products of the Zara & its related industry was discussed inthe report which shows that Zara is the top most clothing brand which offers variety ofinnovative designs to its customers across the globe. It was found that Zara is retail brand & itcomes under the preview of Retail Sectors. After that Zara's innovation history shows thatmanagers of the company was able to resolve all the problems related to the innovation such asstyle & marketing problems. Zara was offering designing its product according to the demand &choice of its customers which leads to increase in customers of Zara. Company was usingvarious innovative technologies for receiving feedbacks from the customers, selling its productonline and for managing its inventory. Zara was also managing innovation by adopting lawpricing strategy and by offering new designs twice in a week. Company also received variousawards in current year. At last this report shows, SWOT Analysis of the company according tothat law pricing strategy and global presence was strength of the company, threats for thecompany was new entrants and opportunities for the Zara was market penatration.
Innovation Management in Business PDF_2
Table of ContentsINTRODUCTION...........................................................................................................................4PURPOSE OF THE REPORT & STRUCTURE............................................................................4THE ORGANIZATION & INDUSTRY OVERVIEW...................................................................4THE ORGANIZATION & ITS INNOVATION HISTORY..........................................................5THE ORGANIZATIONS EXISTING INNOVATION PERFORMANCE & CAPABILITIES....5THE INDUSTRY IN 2019..............................................................................................................7CONCLUSION................................................................................................................................9.........................................................................................................................................................9REFERENCES..............................................................................................................................10
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