Recommendations for Improving and Sustaining Innovation Process

WHAT RELEVANT
RECOMMENDATIONS
CAN BE OFFERED TO THE
ORGANIZATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Recommendation regarding the improving and sustaining the innovation process....................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Innovation allows organization to add some value to their business, and it helps in
increase profits of the organizations. Innovation helps in grab the new changes and find new
opportunities, many organizations use innovation to grow their business and have sustainable
competitive advantage (Dziallas, and et.al., (2019)). These reports include recommendation for
sustaining and improving the innovation process.
MAIN BODY
Recommendation regarding the improving and sustaining the innovation process.
Innovation means doing something new, it can be invention, development of practise and
introduction of new things. Innovation can be done by introducing new things, some changes in
existing products, field and idea. It helps in achieving organization growth goals and improve
economy. NextEra Energy Inc. give sustainable energy to retail and wholesale customers through
subsidies, distribution and generation, transmits and sells. Its headquarter in Florida, Juno beach.
Company follow DNA model for innovation these contain five skills that is association includes
connection between problems, question and idea, second one is questioning includes quires, third
is observation in these, company observe the limitation related to their electric vehicle, than
experimenting like how to become more effective in power Battery which charge fast
(Geissdoerfer, and et.al., (2018)). Executives skill life cycle, product life cycle includes
introduction, growth, maturity and decline.
Innovation help in between maturity and decline, like if a product is unto maturity stage
than if company start innovation in existing product than it give some values to it Otherwise
product will decline and come up an end. For innovation an individual must have skills like
problem solving, imagination, risk taker, entrepreneurship, design, quick decision taker and
critical thinker. For improving discovery skills there are three steps evaluate the individual
discovery skills, then find out the innovation challenge which required and now practise that
discovery skills heartlessly.
NextEra Energy Inc. go for technology innovation it means creating new ideas related to
technology, knowledge or capabilities to provide new solution which is needed in current
situation. It can be use in start innovation process, analysis new opportunities in market, create
idea for innovation, now it's time to experiment of new idea (Keresztes, and et.al., (2020)).
Company should focus on marketing innovation, if company provides new things or updated