Innovation Roadmap for WebPro Technologies: Analysis and Overview

The report provides a critical analysis and overview of how an innovation roadmap is drafted for a prospective digital business organization so as to ascertain its innovative business requirements. The report will critically analyze the future of digital industry 2022 in the given organizational context followed by its innovation needs, capabilities and roadmap.

INNOVATION ROADMAP

Executive summary: The following report will provide a critical analysis and overview of how an
innovation roadmap is drafted for a prospective digital business organization so as to ascertain its
innovative business requireemnts. The WebPro Technologies firm has been chosen for this purpose
and in its contect the purpose and structure of the report below will be depicted briefly followed by
the futuristic trends of the IT industry. This will be further linked with the innovation requirements
of the WebPro IT organization and its substantial innovation roadmap.

TABLE OF CONTENTS
INTRODUCTION................................................................................................................................4
MAIN BODY.......................................................................................................................................5
1. The future of the Industry 2022 and beyond in organizational context........................................5
2. The organization's innovation requirements 2022 and beyond....................................................6
3. Building the future innovation capabilities for Webpro-..............................................................7
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................13

INTRODUCTION
One of the important elements in any business organization pertaining to almost every
industry is termed as innovation that not only makes the organization capable to handle difficult
situations but also creates a thriving atmosphere. In today's modern scenario change is such an
inevitable concept that is pervading almost every industry including the digital arena too. At a
quickening pace technological innovation has spruced up the digital businesses of the modern era
which has caused many benefits as well as posed certain challenges too in front of digital businesses
such as the world renowned WEBPRO firm. Over the passing years with the advancement in the
digital world WEBPRO is not only growing sustainably but it also focuses on the increasing need to
update and educate its clients for establishing good communicative bond with them. For this and
many other purposes the company's owners and managing directors need to build innovative
strategies in order to develop easily and profitably (Schaller and Vatananan-Thesenvitz, 2020). The
following report will thereby provide a theoretical roadmap for WEBPRO organization in order to
prepare a sound environment for its innovation process. The report will critically analyze the future
of digital industry 2022 in the given organizational context followed by its innovation needs,
capabilities and roadmap.
MAIN BODY
1. How can leaders plan and prepare successful innovations?
The concept of innovation management presents a broad range of spectrum which refers to a
systemic learning procedure which aspires towards creating, identifying, refining, and
implementation of new value infused idea generation so as to address pre-conceived notions along
with tracking and assessing future opportunities. The entire conceptual framework of successful
innovation roadmaps that the supervising leaders need to plan prepare meticulously in organizations
like the mentioned Webpro technologies involves certain specific elements and components that are
bas follows constant improvement, creating value, the application of the lean startup model, proper
resource allocation, enhancing company culture and focus. All these six constituent elemenst
concerning creating successful innovation roadmap are holistically integrated with one another. The
first one that is continual improvement is one of the most vital factors regarding successful
innovation in companies like Webpro technologies. It is all about revamping company improvement
that deals with smart and hard work resulting in a compound state of long span accomplishments.
The second element that leaders plan and prepare for innovations is that of creating or generating
value particularly for the customers as much as probable. This depends on how far reaching the

leaders' and managers' and their respective teammates vision is based on, either it is based on short
or long term growth or it might be a mixture or an amalgamation of both. The organization of
Webpro technologies can take inspiration in its creation of innovation roadmaps from visions such
as those of Steve Jobs or Bill Gates since both these highly intellectual and resourceful individuals
believed in whatever vision they had transpired and conjured up for their company, its business,
employees and customers. The third element is directly related with this second success element
which is namely applying and implementing the popular lean startup model. Even in well
established companies like the Webpro technologies, some things or activities regarding business
and product research, marketing initiatives, or service innovations can still be based on a startup
models that are based on lean systems. This means that in order to access and fulfil the varying
demands of customers in a fast and effcient manner, the relevant implementation of the lean startuo
model can prove beneficial as this helps in finding quickest available market routes in an
efficacious manner. The fourth element of resource allocation deals with building a proper support
strategy for where and when which kinds of resources will go and lastly the fifth and sixth elements
of enhancing company culture and staying focused on company goals and objectives are highly
dependent on the resourceful ideas and initiatives of the human resource department of the
respective organization.
2. Critically discussing the importance of the organizational knowledge, knowledge transfer and
cross functional cooperation.
The knowlege transfer is required by the WEBPRO in order to acheive the goals of the WEBPRO
Further, the cross functional coopration is the main thing that enncorages the process of effective
communication into the organization (Knein, and et.al., 2020). The knowledge transfer is achived
through the cooperation between the different departments and at the end this grows the perspective
of an individuals. Bringing all the people in the organizations improve process of problem solving
and ultimately make capable organization that can take sustainable decision in the WEBPRO . It
also helps to run business by giving solutions for the common problems that each department faces
in the organization. Moreover, the cross sectional knowledge transfer sessions build leadership
skills, communication skills and the collaborations skills. The collaborations are needed in achieve
for achiving the common set of the objectives that are set by the top management leaders. While,
sometimes the cross functional cooperation is bit difficult task but at the end it helps individuals to
grow with one another with the knolwedge of individuals. At the same time the knolwdge transfers
boost the employee engagement into the work and motivates them to work towards the goal of the
company. This is the main aim to achieve to the cross- functional teams that helps each other and
grows with one another. No doubt, that leadership skills also gets enhances with such knowledge

transfer and the cross-functional cooperations (Cavusgil, Calantone and Zhao, 2018).
3. Analyse and address innovation capabilities and blockages in the organization.
The innovation capabilities of the WEBPRO is that the organization can spread its market base in
more than one country in order to achieve wide base of revenues. Its not only about transforimg
good ideas into the products of the WEBPRO, instead there is more that company needs to do its
organization in order to achive sets of objectives. The innocation portfolio starts from employing
individuals that are talented and work on the goals of the company. Further, company should also
focus on making new connections that will help organization from outside. The joint venutres and
strategic partnership are one such thing that company can work on. Moreover, the innovation
capabilities related to the Artifical intellegeince, Virutal reality, Augument reailty can be applied in
the organization to achieve the goals of the WEBPRO (Berente and et.al., 2021). This are
technological innovation for the web-besed and solution company, This are some of the technology
that will help organization in order to have access to more market share and by developing a
network of the resources that gives higher retuerns to the WEBPRO. The innovation investment act
as a blockage for the WEBPRO as innovation need high amount of financial spending on the
investment. The WEBPRO should start raising money for giving money to the research and
development department of the organization. The ideas and initatives must be discussed with top
level managers to enhance the process of innovation in the WEBPRO.
4. The future of the Industry 2022 and beyond in organizational context
It is a known fact that with the passage of time every industry experiences varied amount
and degrees of major and minor changes and the same goes for the significant Information
Technology industry and all the small, medium and large business organizations such as the digital
firms that come under it. Also the recent event of the global Covid 19 pandemic shook all the
industries and their smooth functionings including the digital industry but given its accomodating
industrial nature of adapting with the changing environment the application of several differrent and
dynamic innovation strategies seem to be the driving force of this industry (Asokan and et.al.,
2022).
Within such a dynamically oriented and shifiting industrial atmosphere the WebPro
organization has also growed, adhered to, managed and constantly adjusted to the changing global
landscape of IT industry's brimming with all time new innovative introductions that seem to cast a
major shadow over the IT consulting and web development service management firm. WebPro
Technologies is an A+ rated web design software service provider with its offered commercial
services ranging from featured website portfolio works, web designing projects, web developement

services for business requirements, security surveillance, technical training, and many more. With
such a diverse portfolio of consumer good and service provision the WebPro organization can have
a bright and successful future in the IT industry with respect to its sectoral future growth that is
bound to eventually appear through its various future technological trends such as the constant
upscale ramifications in the automation sector, artificial intelligence (AI), augmented and virtual
reality, etc (Zhang and et.al., 2019).
The information technology industry has a vast scale of opportunistic platforms in its future
reach which will be soon made use of judiciously by the innovation hungry IT firms like WebPro
whose entire business runs on its capitall investment in the new age technologies. If seen in a
general and holistic sense, the entire amalgamated scenario of the worldwide IT business sector is at
a cut-throat competitive edge of consistent and pertinent building infrastructure of the new world
software services such as advanced versions of cloud computing, making of smart roads, geosite
innovations, geomapping, devising trans-continental navigation routes through sattelite channeling
with the help of advanced robotics and the follow up of real time insights. At a pertinent growth rate
of such above mentioned furture information technology trends, several global digital business
organizations are also persistently evolving and expanding their access towards these potential
innovations that are not only necessary but also the rising demand of both the present and upcoming
generations (Xu, Xu and Li, 2018). Digital and software service requirements such as further
enhancement of cloud computing and analytics, PCM, internet of things, etc will be evidently
designed via building innovations to change the shape of the present IT industry so that things like
smart parking, locking mechanisms, website management, client relationship management (CRM),
and cutting edge smart computing technologies can enable the extension and profit maximization of
its industrial businesses.
5. The organization's innovation requirements 2022 and beyond
The term innovation can be referred to as the process of constant improvement with the useful help
of extension of business oppotunities through the particular human tool of entrepreneurs and
technical toools and methods of the IT service factors. There are various innovation wants, needs
and requirements that the aforementiones WebPro organization undoubtedly has to incorporate in its
working functions so as to empower, boost and enhance its digital business strategies (Ilin and et.al.,
2022). The advancement of technological products and services have a very special place in the
business sector landscape as firms like WebPro carefully acknowledges the further upgraded
enhancement in such areas thereby allowing the company to successfully prosper in its future
acquired long-term and large scale developmental growth. In order to achieve such a state of
technological business advancement, there are some innovation demands that the above specified

organization requires and these have been described below.
Artificial Intelligence (AI)
Artificial Intelligence is reflective of human IQ through automated systems and enable firms
to process and perform like humans. Every labour effort comes to ease via technological
advancement as each activity enacted by humans is probable with AI-powered digitalized system.
AI is considered as the most vital innovative method for WebPro company to digitalize and enhance
its technical base which the company resorts to assimilate for its competitive growth (Berente and
et.al., 2021).
Virtual reality (VR)
The innovations of virtual reality (VR) refers to utilizing computer-created graphics for the
simulation of real-life atmosphere for generating a unique effect with audio-visual and sensory
perception. VR can facilitates WebPro's service presentation to consumers at a more advanced level.
This innovative reality has shaped as requirement for the company to upgrade its current automated
website usage where digital users can experience an integrated and interactive surrounding which is
immersive in nature with the prospect of enlarging its client-base (Wohlgenannt and et.al., 2020).
Augmented reality (AR)
The term Augmented reality (AR) means an enhanced display version format in which the 3
dimensional world gets transformed in the featured aspect of video calling and realistic
conferencing, smartphone usage etc. AR provides the companies the opportunity of personnel
development with skill enrichment via augmented methods of tutoring and digital workspace
activities so as to keep the employees in a long term happy and satisfied shape so that their
technological responsibilities get accomplished for both workers' and company's gains (Iatsyshyn
and et.al., 2020). Some examples of AR like 3D equipments, multimedia routes, real-time tab
devices like the LPS, GPS, CRM, geomapping tools, etc. are used in order to maintain customers'
needs and business success. This is whhat makes the augmented reality a much sought after
innovation technique for the WebPro organization.
New age technology
According to certain academic reports, the WebPro organization is continuously and
constantly striving for the persistent improvement of enhancing the web quality for the customized
optimization of its customer's technical, software and digital needs. Keeping this in mind some of
the amalgamated, combined and intertwined innovation requirements of the company include the
creative crafting and updation of it existent website for generating a much better user interface
experience. This is supported by and based on uninterrupted data analytics, user testing, the

identification of focus groups that help facilitate the meeting of the innovative requirements of the
new age user of the company. Also, along with this the company is also in process of employing
various innovation resources such as information quality tools, APQC quality center tool for
benchmarking, etc. With such a well thought out paraphernalia of web and technical resources,
WebPros' innovation capabilities seem to be measurable and achievable (Kumar and et.al., 2021).
6. Building the future innovation capabilities for Webpro-
The future capabilities that webpro will be using is going to maximize profits of the company.
Webpro company is grabbing all the technical opportunities that comes in way, so that future of
Webpro will be highly successful (Cavusgil, Calantone and Zhao, 2016). Webpro has always been
into providing digital solutions to the company and some more technologies if adopted by company
will go to increase satisfaction of consumers. There are so many future capabilities that tech
companies owns for now and that all are as follows-
 Internet of things
 Block chain
 Cybersecurity
 Virtual reality and AR
 Edge Computing
 Artificial intelligence
 Robotic process Automation
The different type of future capabilities that Webpro can developed because it has potential to do so
and those technologies are as follows-
Artificial intelligence-
Artificial intelligence is going to become next important thing in webpro. AI is basically
defined as the human intelligence that processed by the machines like the computer system. AI
includes various kinds of expert systems that also recognizes voice of a human being. AI is going to
be designed in such a way that it helps Webpro to serve its services all over the world. Purpose to
develop an AI machine is to enable all the technical problems that will ultimately going to solve
problem of the organization (Chen, Chen and Lin, 2020). There are companies that are already
using AI for satisfying consumer all over the world and is same case with Webpro. The benefits
Webpro will get after installing AI system in its software are as follows-
AI is the technology that helps company to do multi-tasking at one time. AI will reduce the time of

the task that company does on daily basis. Webpro has large market potential that can be utilised
with the help of AI technology. AI is also going to make decision- making process a little faster and
smarter. It can also operate 24×7 without any breaks or interruptions. This all benefits are definitely
driving the need of making such technology in less time, so that company can attain higher level of
efficiency and perform better in market (Zhang and Lu, 2021).
Real-time Database-
This technology is going to be developed by Webpro in order to use real-time processing
that will help company to handle all the workloads in the organization on constant basis. As
company is serving many consumers at a time, this type of technologies keep them updated with all
the changing numbers . This technology is going to enhance that process and maintenance of the
organization. Real-time-database is kind of system that provide data on real time basis and that
constantly change in the organization. This technology is the need of every big industry today as no
company focuses on traditional database system that contains persistent and shows same number
and which is unaffected by time. Real-time-database will be useful in all the services that Webpro is
providing to its consumer as company completely provides web-centric solutions it is going to be
most useful (Putra and et.al., 2019). The real-time-database benefits are as follows-
The real time database system is going to address all the issues of organization at faster rate,
so that issue detected can be solved as fast as possible. It will help company to make all the right
decisions at the right time as it provide constant data analysis to the company. Higher learning to the
machine learning systems. Real time database will help company to personalize consumer
experience through online marketing as well (Ohyver, and et.al., 2019).
The end use of real time database system is to benefit company by providing all the services
at right time as it constantly updates company about everything that happened in the organization, it
will definitely is going to enhance the efficiency of company. Webpro company should use this
system in order to achieve good performance of the company. This system is also going to discover
short-term changes that occurs outside the organization but can have impact upon the performance
of the organization (Erickson and et.al., 2019).
Robotic process Automation-
The Robotic process Animation Is kind of software that helps company to interpret
applications, process transactions and to deal with all the important data (Macrorie, Marvin and
While, 2021). In today's time no employee likes to perform same task on repetitive basis and that is
somewhere the reason behind the less productivity of the organization. Being a tech company
Webpro should produce and innovate such techniques that manages all the company's affair. Even

bigger task of company can be performed with Robotic Process Automation. In today's time RPA
does 45% of total task of the company. Being one of the finest machine all the companies are going
towards making it big to address all the changing environment and to become better with it . All the
benefit an Robotic process automation offer are as follows-
It boosts productivity of the organization as this machine handles all the human task easily
without consuming much of the energy. The repetitive task can easily process by such technologies
that helps will help companies like Webpro to reduce costs of the services that they are offering in
the market. By installing this kind of machines business data security issues can be improved as
selecting the rightly developed technologies will contribute right solutions that will enhance
confidence insecurity. It also helps in creating better consumer service experience as consumer
experience is the experience that demands high quality with high commitment (Chakraborti, and
et.al., 2020).
Today, almost all the indutries are shifting towards automation services as they raise
productivity of the organization. More productivity brings more revenue to the company. Webpro
company has capabilities to form such an automation system that does work on faster speed. Not
only this it will also offer better experience to the consumer without any disputes and resolutions
(Mahmud, and et.al., 2020).
Edge computing-
Edge computing is becoming trend now for almost all the tech companies. Being in tech
market edge computing technique must be utilized by Webpro. Webpro offers all the tech solutions
to its different client all over the world and this technology is a range of networks at or near the user
(Hassan, Yau and Wu, 2019). This will enable greater speed and volume to generate results based on
actions on real time basis. Webpro can use this technology to bring computation and all the data
storage to the source of data. The different benefits that edge computing offers to company using it
is as follows-
Edge computing will help Webpro to reduce latency that in turn will boost the network
speed. Result of this is that the overall speed of services get enhanced. It provides high security and
less chance of risk from being hacked by any outsider. This cuts the cost of the transmission by
simplifying process of cloud- security approaches. The edge computing can be utilised to scale up
company's IOT network wihtout any worry about the storage (Hassan, Yau and 2019).
If this technology acquired by Webpro company will be going to get lot more advantages
that in turn will increase the satisfaction of consumer in the market by providing quality services to
its consumer all around the world. Webpro can also diversify its market by using such technologies

(Liu and et,al., 2019).
Cybersecurity-
Cybersecurity is still an evolving technologies but future of all companies is dependent upon
the security that company has. Webpro already is offering various kind of web-tech solutions, it can
also go into the field of providing cybersecurity to its clients all over the world. Forming different
techniques that ultimately save the data of the clients will result in increasing different kind of
services that company provides (Lezzi, Lazoi and Corallo 2018). Webpro has the capacity to
demand higher prices for their services if they get succeeded in forming such an system that solves
problem of many consumers All the tech companies are already into the field of cybersecurity
space are earning revenue in a million and Webpro can use it as well. The benefits of providing
different digital solutions in cybersecurity space are as follows-
It will help client companies to protect the unauthorized access that can have loss or deletion
to the private data that company possess. Cybersecurity will help company to develop prevent
financial frauds that reduces company's income on long basis. Intellectual property rights of
company can be prevented that in turn also improves consumer confidence in the products that
company provides (Rilla, Lima-Toivanen and Myllyoja, 2018).
Cybersecurity has become big issue now as all the data and information of company can be
accessed by anyone from outside company resulting in financial losses to the company. Webpro can
enter into this market very easily as cybersecurity has become an important thing. These were some
development that Webpro company can use in the future and definitely has potential to use this.
This future capabilities will increase the satisfaction of clients all over the world. Quality of
Services directly impacts the productivity of company positively and that indirectly impact the
consumer satisfaction in the market( Li, and et.al., 2019). .
CONCLUSION
From the above report it can be observed that it has critically and appropriately covered the
topic of the module innovation roadmap where it has succintly explained each point of academic
concern in its complete justifiable capacity. The contents of the above report has been majorly based
on the innovation audit of the WebPro digital organization and has critically analyzed and illustrated
how the IT based firm and its leaders could successfully plan out and prepare for further business
innovation with clear cut strategies. It has discussed and elaborated on the significance or
organizational informative knowledge, its transfer system amidst various factors, and cross

functional cooperative methodologies of innovation in order to examine and assess the required
capacity and capability for innovation in conjunction with its relevant challenging blockages (
The research study has also explored and depicted the motive and rationale behind the
organization's need for implemeting innovative business tools and methods. This has been done so
with the provision of detailed, descriptive and elaborative report structure, with a further emphasis
on the industrial future of the IT organization which has been later on followed by a comprehensive
evaluation of the firm's innovation requirements and a comprehensive innovation roadmap of the
same. In conclusion the roadmap journey has been illustrated for the assessment of a wider
operational front for WebPro's digital business .
REFERENCES
Books and Journals

Asokan, D.R., and et.al., 2022. Socially responsible operations in the Industry 4.0 era: post-COVID-
19 technology adoption and perspectives on future research. International Journal of
Operations & Production Management, (ahead-of-print).
Berente, N., and et.al., 2021. Managing artificial intelligence. MIS quarterly. 45(3). pp.1433-1450.
Calantone, R.J., Cavusgil, S.T. and Zhao, Y., 2016. Learning orientation, firm innovation capability,
and firm performance. Industrial marketing management, 31(6), pp.515-524.
Cavusgil, S.T., Calantone, R.J. and Zhao, Y., 2018. Tacit knowledge transfer and firm innovation
capability. Journal of business & industrial marketing.
Chakraborti, T., and et.al., 2020, September. From robotic process automation to intelligent process
automation. In International Conference on Business Process Management (pp. 215-228).
Springer, Cham.
Chen, L., Chen, P. and Lin, Z., 2020. Artificial intelligence in education: A review.Ieee Access .8.
pp.75264-75278.
Erickson, B.K., and et.al., 2019. Active instrument engagement combined with a real-time database
search for improved performance of sample multiplexing workflows. Journal of proteome
researc .18(3). pp.1299-1306.
Hassan, N., Yau, K.L.A. and Wu, C., 2019. Edge computing in 5G: A review. IEEE Access .7.
pp.127276-127289.
Hassan, N., Yau, K.L.A. and Wu, C., 2019. Edge computing in 5G: A review. IEEE Access, 7,
pp.127276-127289.
Iatsyshyn, A.V., and et.al., 2020. Application of augmented reality technologies for preparation of
specialists of new technological era.
Ilin, I., and et.al., 2022. Innovation Hub and Its IT Support: Architecture Model. In Digitalization of
Society, Economics and Management (pp. 49-67). Springer, Cham.
Knein, E., and et.al., 2020. Culture and cross-functional coopetition: The interplay of organizational
and national culture. Journal of International Management, 26(2), p.100731.
Lezzi, M., Lazoi, M. and Corallo, A., 2018. Cybersecurity for Industry 4.0 in the current literature:
A reference framework. Computers in Industry, 103, pp.97-110.

Li, L., and et.al., 2019. Investigating the impact of cybersecurity policy awareness on employees’
cybersecurity behavior. International Journal of Information Management, 45, pp.13-24.
Liu, F., and et,al., 2019. A survey on edge computing systems and tools. Proceedings of the
IEEE, 107(8), pp.1537-1562.
Macrorie, R., Marvin, S. and While, A., 2021. Robotics and automation in the city: a research
agenda. Urban Geography .2(2), pp.197-217.
Mahmud, M.S.A., and et.al.,2020. Robotics and automation in agriculture: present and future
applications. Applications of Modelling and Simulation .4. pp.130-140.
Ohyver, M., and et.al., 2019. The comparison firebase realtime database and MySQL database
performance using wilcoxon signed-rank test. Procedia Computer Science, 157, pp.396-
405.
Putra, R.H., and et.al., 2019. IoT: smart garbage monitoring using android and real time database.
TELKOMNIKA (Telecommunication Computing Electronics and Control) .17(3).
pp.1483-1491.
Rilla, N., Lima-Toivanen, M. and Myllyoja, J., 2018. ASEAN Cybersecurity Innovation Ecosystem:
A Co-creation approach.
Schaller, A.A. and Vatananan-Thesenvitz, R., 2020. Business Model Innovation Roadmap: A Delphi
Survey Validation. In ISPIM Conference Proceedings (pp. 1-16). The International Society
for Professional Innovation Management (ISPIM).
Van der Aalst, W.M., Bichler, M. and Heinzl, A., 2018. Robotic process automation. Business &
information systems engineering, 60(4), pp.269-272.
Wohlgenannt, I., and et.al., 2020. Virtual reality. Business & Information Systems Engineering.
62(5). pp.455-461.
Xu, L.D., Xu, E.L. and Li, L., 2018. Industry 4.0: state of the art and future trends. International
journal of production research. 56(8). pp.2941-2962.
Zhang, C. and Lu, Y., 2021. Study on artificial intelligence: The state of the art and future prospects.
Journal of Industrial Information Integration .23. p.100224.
Zhang, F., and et.al., 2019. Design and development of a service-oriented wrapper system for
sharing and reusing distributed geoanalysis models on the web. Environmental Modelling
& Software. 111. pp.498-509.
Kumar, V., and et.al., 2021. Influence of new-age technologies on marketing: A research

agenda. Journal of Business Research .125. pp.864-877.