Green Energy & BioPlastic Assignment

This assignment delves into three distinct yet interconnected topics. Firstly, it examines the Japanese government's public-private partnership initiative called ENE-FARM, which aims to promote hydrogen vehicles by installing power plants specifically for apartment complexes. Secondly, it analyzes the withdrawal of car-sharing company Car2Go from the UK market and its impact on local employment and services. Lastly, the assignment explores the rise of bio-plastics as a solution to conventional plastic waste issues, detailing the recycling process involving sugarcane cultivation.

INNOVATION

Table of Contents
PART A...........................................................................................................................................1
Reflection.....................................................................................................................................1
PART B............................................................................................................................................1
S2 What is KEDCO PLC’s approach in profit Making?.............................................................1
S3 Literature for sustainability to pursue its offerings.................................................................2
S4 What are Stake Holders of Company?....................................................................................3
S5 Sustainability Bench Mark.....................................................................................................4
S6 Recommendations for Managers............................................................................................8
REFERENCES................................................................................................................................9
APPENDIX................................................................................................................................11

PART A
Reflection
There are many issues that a person faces in their life which affects sustainability of
human beings. At my workplace there are many task that can be attained by be but as per my
skills I was not able in attaining then it was a question mark on my sustainability as employee of
an organisation then various improvements are there that I made in me like enactment of
analytical skills that made me able in understanding complex situation so that I because capable
in comprehending complex situations and in dealing with them. Other problem that was faced by
me were I was very scared in handling new technologies and in KEDCO technologies employees
have to aware about all aspects that are related with technologies so in order to enhance all skills
for adopting technological environment it is required from me that I should work upon skill
enhancement (Rohrbeck, Konnertz and Knab, 2013). I faced sustainability challenges in my life
when I was learning driving and then I learnt how to survive in critical situations. In this context,
it is clear that sustainability should be good and to maintain this skills should be learn and also
bring updates in that. This type of behaviour is able in enhancing qualities of a person.
PART B
S2 What is KEDCO PLC’s approach in profit Making?
KEDCO PLC is a bioscience energy company that is operating its business operations in UK and
Ireland. Full form of KEDCO is Kano Electricity Distribution Com. This firm was established in
2005 in order to provide solution of biometric wastage. Main services that are providing by this
firm is power distribution among house holds and business.
Most commonly thing that applicable in each and every business that is business model
and Definition of this term is how an association is doing there businesses are making their profit
because generation of benefits could not be achieved without sustainability. There is model that
is applicable in KEDCO PLC and described as beneath:
Business Model Innovation for Sustainability
This approach defines that business model is a concept that tells how a firm does business
in corporation and how a venture is creating, delivering and capturing value. Main motto of
KEDCO is to save environment by producing bioscience products. To sustain in marketplace
association is using this model in order to provide information to society that what are they doing
and how their business model is efficient in comparison of other industries (Dossa and Kaeufer,
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2014). For doing this type of popularising activity, company is taking advantage of positive
innovation which is a process of making business activities eco-friendly so that climate could not
get hamper. In the search for greater adaptive capacity and sustainable ways of doing business,
novelty, creativity and positive innovation are bound to play a crucial role. Sustainability
innovation is defined as novelty not only in technology but also in business operations,
processes, practices and business models. Researcher have their own view regarding
sustainability innovation which is divided into three parts named as one is organizational, inter-
organizational and last is societal levels. There are some challenges that are facing and fought by
KEDCO which are explained as beneath: Triple Bottom Line: Creation of profit along with taking care of environmental benefits
and balance between both are a challenge to association. Mind Set: A business should convey all its missions and visions so that workers should
work in that context in which they take care environment and always should know how
things get to be done.
 Technology Innovation: Emerging of integrating technology along with clean techniques
with business model is a complicated task.
S3 Literature for sustainability to pursue its offerings
According to (Smith and Raven, 2012) There is no alternative that could replace
sustainable development in order to maintain offerings of company. KEDCO is a firm which is
operating its business operations in green technologies products and are also running activities
which are associated with corporate social responsibilities. This is a fact that makes brand image
of firm and able in managing customer retention for longer period of time.
As stated by (Mieg and Töpfer, 2013) There are many executives whom are capability to
handle and retaliater on change that are occurring in business environment. In context to green
technology products, KEDCO is quite efficient and effectively making profit by selling its
products and services. Main reason behind higher amount of sale is continuous innovation and
improvisation in technologies that are able in meeting all demands of society and environment
along with having ability of maintaining balance between profit making and taking care of
environment.
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As defined by (Lodge and Wegrich, 2014) Sustainability is a subject matter to innovation
because this term modification is able in putting improvisations in business operations so that all
task could get done in most suitable manner along with possible skills and talents.
According to (Seyfang and Longhurst, 2016) There are many companies which are not
able in dealing with innovations and then get defeated by competitors in marketplace but in
context of KEDCO, it is said that this firm is able in getting competitive advantages by making
putting some extra value in business actions.
As per viewpoints of (Hargreaves, Longhurst and Seyfang, 2013) many firms are
integrating sustainability principles in their business operations. According to Mc Kinsey survey,
and they are doing so by pursuing goals that go far beyond earlier concern for reputation
management—for example, saving energy, developing green products, and retaining and
motivating employees, all of which help companies capture value through growth and return on
capital.
As stated by (Schaltegger and Burritt, 2014) When a corporation deals in technological
products then it should be understandable for corporation that they consider all current and
upcoming changes that can make present techniques more capable. As KEDCO is dealing green
technology and it is clear that this firm is quite successful in market and this action is done just
because of technological interventions because this interventions are very important and good.
As defined by (Hargreaves and et. al., 2013) Sustainability innovation is defined as some
modification in technologies which are necessary and able in making company's product demand
ready it means items can address actual needs of consumers. This is an important actions and
decision making area which ids management in sustaining market for longest period of time by
serving best quality products and services to clients in order to generate higher profits without
hampering environment.
S4 What are Stake Holders of Company?
There are many stakeholder whom are having their interest in corporation. Interest
holders are two type and one is internal and other is external. Intrinsic stakeholder includes
employees, suppliers etc. and on the other hand externals are consumers, society etc. KEDCO is
running their business in green technology products which are techno and environment friendly
item production corporation. Business model that is adopted by firm is simultaneously
conducting and fulfilling corporate social responsibility by serving solutions of environmental
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problems like power distribution in that way in which extra electricity could not get produce and
this firm is also dealing in bioscience projects that are also considered as most ecological item
which is beneficial for society. Below are some stakeholders and their details:
Suppliers: If a company is able in producing their desired products then it is a contribution of
suppliers whom are able in supplying all relevant goods and materials for corporation so that it is
required from association that they take all necessities and interest like sufficient amount for
their facilities and raw materials (Seyfang and Longhurst, 2013).
Consumers: KEDCO is dealing in those products whom are having some additional benefits that
provides some betterment to society like power distribution in that manner in which over
consumptions could be eliminated and prohibited by consumers. So that company should
maintain this thing so that interest an d stake of more customers could be keep in order to make
business successful and this action could be done by taking help of innovative tools and
technologies.
S5 Sustainability Bench Mark
Illustration1: KEDCO Financial Reports, 2017
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Illustration 2 Changes in jobs, 2018s
There are many sector in which KEDCO company is dealing their business operations
like tourism, power distribution, water heating etc. One graph is showing relationship of tourism
part and business model of association. How efficiently business model is supporting its ventures
like tourism (Wu and et. al., 2014). These graphs are showing status of efficiency of business
models and changes in jobs type. For example, association is good and this is represented by
employee retention. Graphs are showing that business models of KEDCO is quite efficient in
making operational activities successful and this action leads organisation in getting competitive
advantages. This action is showing that KEDCO company is quite capable more than its
competitors.
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Above data is presenting that there is a moderate level of competition in green technology
products and success of KEDCO is saying whole story that this corporation is growing on day to
day basis. These graphs are more clear in representing how business rivalry is growing and what
will be its impact upon business operations but firm is efficient in dealing with innovations then
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Illustration 1: Green Technology Products, 2018
Illustration 2: Green Technology Products, 2017

it could maintain its growth and success. These graphs are improved version and quite capable in
showcasing all facts and figures that are related with company.
There is a low competition in green technology industry because to operate business
operations in this market segment some specific kind of skills are required which is not possible
for everyone as it expects some extra benefits (Truffer and Coenen, 2012). This section is a
comparison of present company with same industry organisation by considering some aspects
like industry specific challenges and risk related to sustainability related offerings, or suitable
factors that must be linked with corporate social responsibilities. Comparison is explained below:
Basis KEDCO Vantage Power
Sustainability Innovation This firm is quite prominent in
dealing with changes by
applying suggestions and
feedbacks of experts.
This venture is dealing their
business operations in low
level that is why their financial
status does not allow them to
adopt large changes that is why
application of sustainability
innovations are difficult for
corporation.
Efficiency in manufacturing
function
As it was said that this is a
large organisation and
management of this company
is quite able in putting extra
features in production function
in order to maintain and bring
efficiency because all success
and growth of association
depends upon its products that
are consisting corporate social
responsibility.
Vantage Power is small scale
company and can only grab
growth options from
marketplace by serving good
quality products. This fine
quality items are those which
should maintain balance
between profit making and
environment. This type of
activity enhances brand image
of venture and make business
successful.
Corporate Social This is a large size Responsibility related to
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Responsibilities organisation and have big
amount of liabilities that a
company have in context of
environment and society like
actions of associated should
not harm nature in any
manner.
society and environment of
this corporation is low because
size of business operations are
moderate. For example,
manufacture function of
vantage Power company is
small and its impact upon
society's well-being is also low
that is why it is very much
footstep behind by KEDCO
company.
S6 Recommendations for Managers
Innovations is a quite prominent function that is to be used mainly in manufacture
operation for adding some upgrades and additional value in products and operations and this type
of function is beneficial in bringing sustainability in market. There are some recommendations
for managers:
 Changes that are related to upgrades of technology should be addressed in most
appropriate manner.
 Manager should hire or maintain workforce whom should be able in accepting future
challenges in order to adopt green technology.
 Always check efficiency of techniques so that also in future technologies could not
hamper environment in nay manner and all activities should take care about all activities
for maintaining effectual way.
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REFERENCES
Book & Journals
Century, J. and et. al., 2012. Measuring enactment of innovations and the factors that affect
implementation and sustainability: Moving toward common language and shared
conceptual understanding. The journal of behavioral health services & research. 39(4).
pp.343-361.
Dossa, Z. and Kaeufer, K., 2014. Understanding sustainability innovations through positive
ethical networks. Journal of Business Ethics. 119(4). pp.543-559.
Hargreaves, T. and et. al., 2013. Grassroots innovations in community energy: The role of
intermediaries in niche development. Global environmental change. 23(5). pp.868-880.
Hargreaves, T., Longhurst, N. and Seyfang, G., 2013. Up, down, round and round: connecting
regimes and practices in innovation for sustainability. Environment and Planning A.
45(2). pp.402-420.
Lodge, M. and Wegrich, K. eds., 2014. The problem-solving capacity of the modern state:
Governance challenges and administrative capacities. Oxford University Press, USA.
Mieg, H. A. and Töpfer, K. eds., 2013. Institutional and social innovation for sustainable urban
development. Routledge.
Rohrbeck, R. , Konnertz, L. and Knab, S., 2013. Collaborative business modelling for systemic
and sustainability innovations. International Journal of Technology Management 22.
63(1-2). pp.4-23.
Schaltegger, S. and Burritt, R., 2014. Measuring and managing sustainability performance of
supply chains: Review and sustainability supply chain management framework. Supply
Chain Management: An International Journal. 19(3). pp.232-241.
Seyfang, G. and Longhurst, N., 2013. Desperately seeking niches: Grassroots innovations and
niche development in the community currency field. Global Environmental Change.
23(5). pp.881-891.
Seyfang, G. and Longhurst, N., 2016. What influences the diffusion of grassroots innovations for
sustainability? Investigating community currency niches. Technology Analysis &
Strategic Management. 28(1). pp.1-23.
Smith, A. and Raven, R., 2012. What is protective space? Reconsidering niches in transitions to
sustainability. Research policy. 41(6). pp.1025-1036.
Truffer, B. and Coenen, L., 2012. Environmental innovation and sustainability transitions in
regional studies. Regional Studies. 46(1). pp.1-21.
Wu, G. and et. al., 2014. Production and supply of high‐quality food protein for human
consumption: sustainability, challenges, and innovations. Annals of the New York
Academy of Sciences. 1321(1). pp.1-19.
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APPENDIX
Case Reflection
Energizing Mozambique This section is about electricity consumption in Mozambique where
use of electricity is least because there only one per cent electric
services are served. Territory that is covered in Mozambique location
is vast. Energizing Development Mozambique is involved in grid
densification, pico and micro hydro power plants (PHP and MHP,
respectively), small PV systems and improved cook stoves. Main aim
of energizing development of Mozambique is to attain a functional
network which comprises four pillar in these techniques. These four
pillars are knowledge base, finance base, private sector base and
village development base. Mozambique is having least electrification
which is 12% although in other regions it has been reached to 21%.
Energy that are running on global market are highly political. Those
energies that are highly renewable are more competitive in price but
depends of rate of prices of oil and gas.
The Beef Scandal This case pays attention upon unethical working in 2013, like horse
mat is found in burgers that are serving by supermarket chains of
Thunder. After receiving meat, police also searched Tesco, Aldi, Lidl
etc. and also found the same meat in burgers. After getting caught, all
supermarkets said that they are out functioning all frozen foods
because this type of products are reducing brand image of company
along with decrements in sales volume. Technical director of Tesco
said that they are using those frozen which is supplied by trusted
suppliers. In order to reduce chances of contamination of food,
company reduced supply chain short and limited so that frozen could
come fast and chances of occurring anything should be eliminated.
From July 2013, companies those are dealing in meat are purchasing
fresh chicken from UK markets. Sources where all chicken is
purchased are fresh and frozen from British Isles.
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The Green Egg Smart
Home Hub
This is a technique that is developed to control uses of energy
consumption will show a light that is having red colour. On the other
hand if consumption at households. This is a technique which works
on the basis of type of consumption. For example, if electricity
consumption is high then this green egg devices shows red coloured
light and on the other hand, if consumption is less then it will reflect a
green light. Green egg is a device which is having shape of egg and
colour is green. This system works as traffic signal. Main objective of
developing these devices are to make decrements in people
engagements whom are struggling with their electricity and this
situation will lead to higher bills. Green egg devices could be
accessed by remote control. For customers, engaging is easy to use
interface and this is an integrated utility services app.
Hydrogen Fuel Cell
Pilots in Maebaru, JP
and Maiden, US
Fucuoka hydrogen town is a starting of what beginners say will be
latest hydrogen power city is in world. This system covers around
60% of power consumption and also controls overall 80% of hot
water. Fuel cell commercialisation in Japan’s ENE-FARM program
main reason behind developing this type of power plant is specially
for apartment basis. ENE-FARM is a model which is made by public
private partnership. In this context, government is paying around ¥1.4
million per unit, or up to half the unit cost and a multi year
commitment is made with declining subsidies. In 2009, initially 2300
units were installed, this is a increment in overall budget. Government
of JAPAN set limit of running 40000 hydrogen vehicles on roads.
Hydrogen could be used in electric cars to make them compatible in
marketplace.
The UK Failure of
Car2Go
Car2Go is a car sharing company and is subsidiary of Daimler is
corporation in US. This firm Car2Go is providing employment
facility to around 200 people and operating its business in and around
20 locations like, Canada, Netherlands, Germany, Austria etc. Main
cause of starting this business is that company wants to provide free
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floating car sharing services. In this facility, users can pic available
car from their street itself or can book most convenient car over the
internet. In this business revenues are associated on the basis of pay
per usage. For example, to a certain destination or kilometres; charges
are flat but more than set KM, additional fees would be charged but
on minimum basis. There is a supporter that is a partner in Car2Go
which is municipalities of city. Company is running there business in
UK and then suddenly left that market and information was provided
by a press release.
The Rise of Bio Plastic Plastic is widely used consumer material goods which is in highlight
because of its nature of un-disposableness. This material is very
harmful for nature and environment. To solve this problem, there is a
solution of bio plastic bags or materials that can be recycled and then
could be use again. There is a process of recycle that is shown below:
this process starts with growing plants of sugarcane and then goes
into next phase which is extraction then another step is to refine all
products and after this manufacturing of bio plastic is to be starts and
second last step is disposal of plastic in organic waste and this
wastage will be use in growing plants. In today’s era, bio plastics are
most suitable solution of plastic problem as this is a incremental
problem and should be solved as soon as possible.
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