Innovations and Technology - Report

Running head: INNOVATIONS AND TECHNOLOGY
INNOVATIONS AND TECHNOLOGY
Name of Student
Name of the University
Author Notes

INNOVATIONS AND TECHNOLOGY1
Executive Summary
The purpose of the report is to evaluate the drone market of DJI and its industry. Drones have
major impact on the market share and will increase in the upcoming years. It can be
perceived that drones have several uses including commercial, scientific, agricultural,
recreational and other applications. DJI entered the new market by using certain market entry
strategies such as foundations right, work opportunity, advertising through channels,
networking for growth, recognizing the marketing policies. DJI has the highest market share
in the global drone market. Based on the analysis, it can be perceived that there are several
barriers in the DJI drone market such as tech technological, regulatory and market barriers,
which can be solved by investments for new technologies and through continuous research
and development.

INNOVATIONS AND TECHNOLOGY2
Table of Contents
Introduction................................................................................................................................3
Market and key players of DJI...................................................................................................4
Key players.............................................................................................................................7
Market entry strategy of DJI......................................................................................................7
Financial model of DJI drones...................................................................................................9
Barriers in drone market of DJI...............................................................................................10
Findings....................................................................................................................................11
Conclusion................................................................................................................................11
References................................................................................................................................13

INNOVATIONS AND TECHNOLOGY3
Introduction
Drones are one of the most important technology in today’s world. It is an aircraft
without human pilot, a type of an unmanned machine. Drones includes a controller on the
ground and communication system device inbuilt for communication. Drones, also known as
unmanned aerial vehicles (UAV) are made from light materials, which improves their
manoeuvrability when flying, reducing their weight (Dupray & LeBlanc, 2017). Drones are
often used by the militaries and army and can be equipped with additional equipment’s such
as cameras, GPS guided missiles, Global Positioning System (GPS) and so on. Drones are
controlled by software or by remote. Drones have plenty of application areas (Zeng & Zhang,
2017). With the growing technology, use of drones are expanding massively. Drones are
mostly used as a military device, however, the use of drones are expanding to other sectors
which includes commercial, scientific, agricultural, recreational and other applications .
Drones are used for policing and surveillance, product deliveries to the remote areas, aerial
photography, and inspection of infrastructures, prevention and surveillance of smuggling,
smuggling and drone racing. This report will be focusing on Z DJI, one of the key market
player in the drone industry.