Innovative and Sustaining Development of Business Report 2022

Running Head: Innovative and Sustaining Development of Business
[Company name]
Innovation and
Sustainable Business
Development
[Document subtitle]

Innovative and Sustaining Development of Business 1

Innovative and Sustaining Development of Business 2
Executive Summary
The below mentioned report elaborates the analysis of the company Woolworths and problem
statement connected with the company. The company is consistently facing high degree of
competition in the retail environment due to which they need to implement value proposition
strategies that increases the competency of the business. Several business model are
discussed in the report to elaborate current position of the company and strategies to enhance
strength of the business. Market segmentation helps in analysing the target group of
Woolworths to whom they should address to increase the competition position in the market.
Furthermore, through the implementation of below-mentioned strategic, Woolworths would
be able to eliminate the problem statement and attain upper hand as well.

Innovative and Sustaining Development of Business 3
Contents
Introduction................................................................................................................................4
Problem Statement.....................................................................................................................4
Portfolio Insights........................................................................................................................4
Portfolio of Generated Solutions................................................................................................5
Solution Selection Analysis.......................................................................................................5
Value Proposition and Benefits..................................................................................................6
Value Proposition Canvas......................................................................................................6
Business Model Canvas.........................................................................................................7
Targeted Customers...................................................................................................................8
Market Segmentation.............................................................................................................8
Beach-head Market................................................................................................................9
Minimum Viable Product.......................................................................................................9
Competitive Advantage..............................................................................................................9
Strategic Fit............................................................................................................................9
Competitive Position............................................................................................................10
Customer Desirability..............................................................................................................10
SWOT Analysis...................................................................................................................10
Technical feasibility.................................................................................................................11
Financial viability.....................................................................................................................11
Recommendations....................................................................................................................11
Reflection.................................................................................................................................12