One Two and Go: Online Shoe Business Plan

This assignment presents a detailed business plan for "One Two and Go", an online retailer specializing in women's shoes. The plan outlines the innovative aspect of customized color options, targets a specific market segment (women), and conducts thorough research on industry trends, competitor analysis, and customer profiling. The document highlights the potential growth of the online shoe retail market and emphasizes the importance of staying ahead of fashion trends to achieve success.

BUSINESS PLAN PROPOSAL
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The present report is going to discuss about an innovative fashion business idea which
can be incorporated into the market. It includes a secondary investigation into the industry and
various aspect due to which the success of business can be ensured.
Innovative fashion business idea
The proposed business plan herewith will be designed to offer women's shoes in a online
quality. Through the online store, business will provide range from the basics of comfortable
flats and sandals as well as trendy style boots. The product will be purchased through sales
representatives and manufacturers in a variety of sizes, colours and style. The USP of business
will be its customised offering in the area of chosen colour by the customers. Hence, the buyers
can ask for any colour that will be designed by manufacturing company. The name of new
business will be “One two and Go”.
Products
 Flats
 Sandals
 Trendy style boots.
Aim
The aim of business is to offer market trendy, elegant shoes, ranging from sizes 4-13 to
cater the needs of the everyday woman
Mission
The mission is to offer quality shoes in all sizes and styles and customised colour at
reasonable prices
USP
The USP of business will be its customised offering in the area Shoe colour
Secondary research
The fashion industry is known to be a thriving industry around the globe. Clothing line is
the essential business segment which has now become prominent in the industry. However, the
industry is very competitive as there are number of domestic, national and international brands
are dealing in the UK market. For new entrances, it is tough to enter even, they must ensure their
toe and in touch with new trends (Footwear Retailing - UK - July 2013. 2016).
Industry analysis
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This is crucial for new business to conduct an in-depth investigation into online shoe
business within UK, just before to start business. For example; recent research carried out by
MINTEL shown that sales of shoes have grown faster in Britain, over the period of last five
years. As per the data, spending on footwear is increased by 38% since 2001 (Britain falls in love
with shoes, 2013). This section will include information in respect with opportunities for online
women shoe providers, along with potential threats that might be faced in the market by new
business. The trend of footwear industry of UK will be included in this along with some specific
statistics.This section will represent the information about current demand mobile mechanic
services and its recent trends in the UK.
Primary & secondary competitor research
Competitive analysis of research into compositors business is crucial to evaluate the
market competition as well as strategies of business. Here, in respect to the present business plan,
the competition level for online shoe offers will be identified. However, this section is going to
include information in respect with services provided by existing rivals. Such information will be
extracted from websites of existing competitors along with this, the journals and articles on the
market trend in UK shoe retaining sector will be investigated. However, the information will be
helpful in designing unique offers and deciding on USP of proposed business. In respect to the
footwear industry, the specialists are required to start appreciating the importance of fashion in
their sector and must introduce faster turnover of styles (Britain falls in love with shoes. 2013).
STP analysis
Segmenting targeting positing (STP) plays a crucial role in selecting target market of
business and creating product awareness. This section of proposed business plan will show the
basis of market segmentation (demographic, geographic, etc.) and what will be the segmentation
criteria. The basis of section of target market will be included in this section. The information
will help in assessing the needs to target market and their expectations form new product.
Further, this information will help in conducting demand analysis and deciding customer groups
new business.
Customer profile, written & visual
The herewith section of business plan will include the profile of customers (women),
their needs and wants. This will be made by having an in-depth analysis into market and some
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social sites will be used to gain the information about the preference of target market. This all
will be extracted from secondary investigation.
The proposed business plan is of online retailing of shoes which has growth potentials in
the market, hence, considering the demand, the present business idea related to the fashion
industry is designed. The success of business is further going to be extracted from secondary
investigation such as industry and competitive analysis.
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REFERENCES
Britain falls in love with shoes. 2013.[Online] Accessed from <http://store.mintel.com/footwear-
retailing-uk-july-2013>.[Accessed on 22nd April 2016]
Footwear Retailing - UK - July 2013. 2016.[Online] Accessed from
<http://store.mintel.com/footwear-retailing-uk-july-2013>.[Accessed on 22nd April 2016]
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