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Innovative Fashion Business : Report

   

Added on  2020-01-21

5 Pages897 Words138 Views
BUSINESS PLAN PROPOSAL1

The present report is going to discuss about an innovative fashion business idea whichcan be incorporated into the market. It includes a secondary investigation into the industry andvarious aspect due to which the success of business can be ensured. Innovative fashion business ideaThe proposed business plan herewith will be designed to offer women's shoes in a onlinequality. Through the online store, business will provide range from the basics of comfortableflats and sandals as well as trendy style boots. The product will be purchased through salesrepresentatives and manufacturers in a variety of sizes, colours and style. The USP of businesswill be its customised offering in the area of chosen colour by the customers. Hence, the buyerscan ask for any colour that will be designed by manufacturing company. The name of newbusiness will be “One two and Go”. Products Flats Sandals Trendy style boots. Aim The aim of business is to offer market trendy, elegant shoes, ranging from sizes 4-13 tocater the needs of the everyday womanMission The mission is to offer quality shoes in all sizes and styles and customised colour atreasonable prices USPThe USP of business will be its customised offering in the area Shoe colour Secondary research The fashion industry is known to be a thriving industry around the globe. Clothing line isthe essential business segment which has now become prominent in the industry. However, theindustry is very competitive as there are number of domestic, national and international brandsare dealing in the UK market. For new entrances, it is tough to enter even, they must ensure theirtoe and in touch with new trends (Footwear Retailing - UK - July 2013. 2016). Industry analysis 2

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