Innovative Organization | Apple Inc.

RUNNING HEAD: INNOVATION
MANAGEMENT

INNOVATION 1
Contents
Introduction................................................................................................................................2
Organization and Innovation history..........................................................................................2
Existing innovation performance and capabilities.....................................................................6
VRIO Analysis...........................................................................................................................6
Macro environment analysis and future of industry..................................................................8
Porters Five Forces.....................................................................................................................8
Future of industry.....................................................................................................................10
Conclusion................................................................................................................................10
Bibliography.............................................................................................................................11

INNOVATION 2
Introduction
The report reflects on an innovative organization named ‘APPLE Inc.’. Innovation is highly
significant for attaining growth in an industry. Consistent innovation allows the company to
achieve a significant position in the market. Focusing on the report structure, the initial
section includes the brief company overview. It also comprises of key innovation of the
company. The next part includes the analysis of its key innovation through the application of
VRIO analysis. The following part includes the industry analysis by using Porters Five Force
Model. It also comprises of brief future analysis of the industry. The key purpose of the
report is to emphasize on key innovation as a driving force of growth for APPLE Inc.
Organization and Innovation history
APPLE Inc. is a recognized business organization founded by Steven Jobs in 1976. It is a
recognized international company based in American. It has 504 retail stores across 24
countries including United Kingdom, India, Japan, Australia and Canada (Macrumors , 2019).
In 2019, it has 38 retail stores in U.K. It also operates via online channel in U.K.
Figure 1: Total APPLE Inc. stores in United Kingdom
Source: (Dea, 2019)
It offers high number of electronic products including Television, IPhone, IPAD, Computer,
Watch, and Macintosh.
Fast Company report has published its ranking of top 50 global innovative companies.
APPLE Inc. is considered as ‘world’s most innovative company’. Its innovative business
model, innovation system, design process, innovative partnership and, innovative products
have assisted the company in gaining this title in the global market. It offers products

INNOVATION 3
comprising of best software and quality hardware. It does not invest in many projects.
However, it lays prior attention towards improving user experience and its product quality
(Safian, 2018). It has included key innovative upstream in its supply chain. It mainly includes
Machining, SoCs, and Styling.
Date Innovation Details Importance Driving forces
1984 Macintosh It is a form of
computer. It
involves
‘graphic user
interface’
It allows fewer
issues associated
with virus and
security. It
allows the user
with
multitasking
feature (Bonheur,
2017).
Human
resource,
Technology,
investment
2001 Digital Portable
Music Device
(IPod )
Portable media
player.
It is
multipurpose
pocket computer
Human
resource,
Technology,
investment
2003 iTunes Music
Store
It involves
digital purchase
of music by
user.
It allows the
user to easily
procure quality
music via this
store. It benefits
the user in
sharing the
music file on
computer and
other portable
devices. Its
automatically
Human
resource,
Technology,
investment