Innovative Service Proposition for Riverwood: Challenges and Management Frameworks

Running head: INNOVATIVE SERVICE PROPOSITION
INNOVATIVE SERVICE PROPOSITION
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1INNOVATIVE SERVICE PROPOSITION
Executive summary
The report will be examining different challenges that are faced by the organization, Riverwood,
and thereby apply different management frameworks and principles in order to mitigate the
same. On the other hand, the report also enumerates the different gaps in the environmental
analysis that was undertaken by the business. The report focuses on discussing the dynamic
capabilities of the organization and understands the strategic fit of the business through the
application of the 7S framework.

2INNOVATIVE SERVICE PROPOSITION
Table of Contents
1. Introduction..................................................................................................................................3
2. Solving the management challenges of Riverwood.....................................................................3
2.1 Research Question.................................................................................................................3
2.2 Narrowing the problem encountered by Riverwood.............................................................3
2.3 Focus of research question.....................................................................................................4
3. Gaps in the existing tools and concepts.......................................................................................5
3.1 VUCA....................................................................................................................................5
3.1.1 Conclusion of VUCA.....................................................................................................6
3.2 Strategic capabilities..............................................................................................................6
4. Additional research......................................................................................................................7
4.1 VUCA....................................................................................................................................7
4.2 Dynamic capabilities.............................................................................................................8
4.3 7S framework.......................................................................................................................10
5. Other organizations with similar issues.....................................................................................11
6. Conclusion.................................................................................................................................12
References......................................................................................................................................13
Appendix - Feedback: Reflection..................................................................................................16

3INNOVATIVE SERVICE PROPOSITION
1. Introduction
The identification of the different management frameworks helps the organizations in
identifying the current issues that are encountered by the same. The different challenges that are
encountered by the organization, Riverwood, will be studied in the light of different management
frameworks. The frameworks will be helping he organization in maintaining the proficiency of
the services and thereby bring forth innovations. The report will be taking steps to restate the
issues that are faced by the business through the identification of the gaps in the PESTEL and
SWOT analysis (Rossi et al., 2013). It will be helping in identifying the prominent issues that are
faced by the organization while proposing their service offerings to the different organizations.
The key purpose of undertaking the research is to apply relevant knowledge of the management
tools, which will be helping the organizations in purging different issues that are encountered by
the same.
2. Solving the management challenges of Riverwood
2.1 Research Question
The major research question that will be addressed in the research is related to issues
relating to lack of innovation in the processes of the organization Riverwood. The lack of proper
innovation in the service offerings of the organization has affected the service offerings.
2.2 Narrowing the problem encountered by Riverwood
The identification of the issue that are faced by the organization are based on the lack of
innovation in the service offerings of the business. The organization offers logistics solutions to