Inquiry Based Learning in Retail Industry

This report discusses the concept of inquiry based learning and its application in the retail industry, with a focus on Tesco organization. It covers retail trends, organizational analysis including SWOT and PESTEL analysis, recommendations, and an action plan for expanding business operations.

Inquiry Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Trends in retail...........................................................................................................................1
Analysis of organization...........................................................................................................3
Recommendations....................................................................................................................5
CONCLUSION...............................................................................................................................6
REFERENCES..............................................................................................................................8

INTRODUCTION
Inquiry based learning can be describe as the learning approaches that is consider
for enhancing information and knowledge of a learner (Turnip, Wahyuni and Tanjung,
2016). This is very effective and efficient approaches which is consider by teacher to
increase understanding of learner. In this approach, learner explore various material,
ask different question as well as share ideas in order to gain more knowledge about
particular topic. This report is based on Tesco organisation. This organisation was
developed in 1919 and founder of this company is Jack Cohen. It is dealing in retail and
provide wide range of products to various customers. This report includes different retail
trends which should be consider by organisation. It consist of organisational analysis
which includes PESTEL and SWOT analysis. Apart from this recommendation and
action plan is developed.
MAIN BODY
Trends in retail
Retail industry consist of those sector which provide different products and services
that is crucial for full filling needs of customers. This industry consist of products that is
developed with the motive of meeting customers requirement as well as satisfying their
wants. Retail industry of UK is one of the largest industry that is providing huge
employment and along with this support in growth of economic rates. Retail industry
combined of fashion sector, food sector, customer products and many other goods and
commodity which is essential for meeting with the requirement of customers. It is
essential for all those companies which are dealing in retail sector to identify and
analyse needs of customer (Ješková and et. al., 2016). This will help in enhancing
performance and productivity of organisation. There are several new trends in retail
sector which should be consider by business for effectively conducting its activities. It is
essential for respective company to analyse and evaluate different trends of market
area in order to increase business capabilities as well as provide products and services
to customers in more creative manner.
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Personalized retail experience – This is one of the crucial trend in retail market sector
and this is very effective in enhancing experience of customer with organisation.
Personalized retail experience can be describe as the experience of customer with
organisation that in according to specific need and requirement of customers. It is
essential for respective company to understand personal want of customer and provide
customized products and services which is according to preference of customers.
Digital mobile wallet – This refer to new and innovative method of payment. This retail
trend is majorly related to the payment method or option that will support in digital
payment. This trend is essential for customers as well as organisation as it reduces the
burden of cash (Karamustafaoğlu and Havuz, 2016). Through digital mobile wallet
system customer and organisation will be able to exchange money which the help of
digital mobile technology. This is fast and easy method of paying bills or transferring
money to others. This method helps in keeping record of money transaction which can
be used in future also.
Artificial intelligence – Artificial intelligence can be describe as the approach and
method which is considered by organisation in order to increase the experience of
customer with organisation. Artificial intelligence consist of innovative machines and
robotic systems that will support business in performing organisational activities in
effective and efficient manner. Consideration of artificial intelligence trend in retail
company will lead to develop strong brand image of organisation as well as support in
attract customers towards respective organisation.
Omni channel experiences – In retail sector there is rise in omni channels is recent
years which is significant for enhancing customers purchasing experiences. It is
essential for respective organisation to consider trend of omni channel as this will
support respective organisation to provide its products and services to customers
through different channels. In this retail company is able to offer its products and
services through both online and offline channels which will directly increase sales of
business.
Ethical and values based brands – It is very important of organisation to consider
ethical values in organisation while create and offering products to customers. Now a
days shoppers and customer are more likely to purchase products which is value based
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brands. For example organisation such as The Body Shop is well known for it high
value based products. This can be consider as the main reason for increase in its brand
image.
Digital adverting methods – There are different types of promotion and advertising
method that is significant for increase sales and profitability of company. With the
increase in digital market area and social networking sites, digital adverting is trends in
retail sector. This is cost effective and useful method for promoting and adverting
products in market area.
Analysis of organization
It is important for Tesco organization to analyses and evaluate market area in
which company is providing its functions. Tesco is a well established organization
which is providing its products and services to large market area. In order to expand
business into new market are Tesco company should determine and analyses its
internal and external market area. This will help company to take better decision for
growth and development of business.
SWOT analysis
This is one of the significant tool that is used by organization in order to determine
internal environment of business as well as its capability. SWOT analysis will help
respective organization to take better and effective decision for growth of business.
Strength – Tesco is one of the well established brand that is providing high
quality products and services to large market area. It is considered as one of the best
grocery retail store in UK market area (Galan and et. al., 2017). High brand value can
be consider as the major strength of this organization. Its number of stores is increasing
which support in enhancing its market share.
Weakness – The major weakness of this organization is its failure in US and
Japan market area. Due to this Tesco have to exist form America and this lead to have
major negative impact on respective company. Poor market performance had affect its
productivity and profits as well as influence its market share.
Opportunity – Tesco organization have several opportunity in market that which
will lead to increase its function and operations. This organization should expand its
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business into US market area by considering new and innovative strategy. This will
assist in overcoming weakness of organization as well as expanding market area and
customer based of Tesco company.
Threat – This organization is dealing in retail sector and changes in rule and
policies of this industry will lead to have major impact on performance of organization.
Tesco company have major threat from its rival companies (Chu and et. al., 2017). This
organization is conducting its task in highly competitive market area which lead to have
direct impact on its sales.
PESTEL Analysis
This is a tool that is used by organization in order to determine different factors of
external business environment that will have significant impact on organization and its
operations. There are different factors that are mention below –
 Political factor – This includes all those factors which is related to government
policies and rules. Stability of political party will lead to have significant impact on
retail sector. Political factor will enhance performance and productivity of Tesco
company.
 Economical factor – Economic growth rate and increase in GDP rates will
enhancing the purchasing power of customer as well as improve operations of
Tesco company in market area.
 Social factor – It consist of customer preference and requirements that should
be consider by Tesco organization while developing products as well as offering
products to customers.
 Technological factor – This factor will help company to perform business
activities and operations in more effective and efficient manner (Buchanan and
et. al., 2016). Tesco company is considering Artificial intelligence and innovative
technology in its business operation that will lead to increase productivity and
performance of organization in respective sector.
 Environmental factor – It includes climate condition, pollution, ecological
system and other factors which can have impact on operations of Tesco
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organization. Changes in climate condition can lead to have negative impact on
supply chain on organization and impact on business performance.
 Legal factor – There are several laws and legislation that is develop regarding
health and safety to employees or customers. Tesco organization is full filling
requirement of health and safety legislation that support in smoothly performing
organizational task.
Recommendations
There are several recommendation for Tesco organisation that will help company
is achieving its objectives as well as full filling the requirement of customers. The
primary aim of respective company to growth and developing its business all around
that world with the motive of meeting with the needs of customers (Thongkoo,
Panjaburee and Daungcharone, 2019). Tesco organisation is planning to enhance its
business operations in new market area which is US and targeting customers of US
market in order to increase customer base of company. This will help in improving sales
and profits of business as well as help in gaining competitive edge over other rival
companies.
It is recommended for Tesco company to carefully determine past experience of
Tesco in US and analyse major reason for failure in this market area. This will support
Tesco company to take better and effective decision by learning from past experience.
It is essential for Tesco company to determine cultural environment of US along
with the preference of customer. This will help in providing right and accurate products
to customer which is according to their needs.
This company should develop effective market development strategy while
conducting its business operations in new market area. Accurate and effective strategy
will assist Tesco organisation to conduct business task in right and appropriate manner
in order to attain set objectives.
It is suggested to Tesco organisation to consider new and innovative technology
for performing business task. Advance and digital technology will help respective
company to promote its products in more creative manner as well as perform day to day
operation in effective way.
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Tesco organisation should follow all rules and regulation that is set by government
and political party. This will help respective company to smoothly conduct business task
as well as develop strong brand image in respective market area.
Action Plan
This can be describe as the plan of action that needs to be taken by organisation
for successfully implementing business strategy as well as conducting task in required
manner. Action plan that will assist Tesco company to successfully expand business in
new market area and along with this support in attaining set targets is mention below –
 Setting goals – Tesco organisational goal is to expand its market area as well
as enhance customer base (Frankand Stanszus, 2019). For this respective
company objective in to increase its market share by conducting its business
operation in US market area.
 Developing strategies – In this step respective organisation have to develop
effective strategies that will support business in attain objectives. Tesco
organisation is creating market development strategy and this strategy will assist
respective company to provide its products and services in new market area.
 Implementation of plan – Once strategy is developed by organisation, it is
crucial to successfully implement strategy into market area. Tesco company
needs to identify and analyse the preference of customer. So that respective
organisation can develop products according to customer want and market
demand.
 Controlling measures – This is the last step of action plan and in this Tesco
company is focusing on analysing and evaluating performance of company as
per set goals (AKTAMIŞ, HİĞDE and ÖZDEN, 2016). Tesco Company will take
corrective measures in order to increase performance of business and achieve
set objectives.
CONCLUSION
From the above report it can be concluded that it is crucial for organisation to
identify and analyse market and industry trends in order to effectively perform
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organisational task. It is essential to analyse internal and external business environment
in order to take better decision for growth of organization. Apart from this
recommendation and action plan will help in enhancing business performance.
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REFERENCES
Books and Journals
Karamustafaoğlu, S. and Havuz, A.C., 2016. Inquiry based learning and its
effectiveness. International Journal of Assessment Tools in Education. 3(1).
pp.40-54.
Thongkoo, K., Panjaburee, P. and Daungcharone, K., 2019. A development of
ubiquitous learning support system based on an enhanced inquiry-based
learning approach. International Journal of Mobile Learning and
Organisation. 13(2). pp.129-151.
AKTAMIŞ, H., HİĞDE, E. and ÖZDEN, B., 2016. Effects of the inquiry-based learning
method on students’ achievement, science process skills and attitudes towards
science: A meta-analysis science. Journal of Turkish Science Education. 13(4).
pp.248-26
Turnip, B., Wahyuni, I. and Tanjung, Y.I., 2016. The Effect of Inquiry Training Learning
Model Based on Just in Time Teaching for Problem Solving Skill. Journal of
Education and Practice. 7(15). pp.177-181.
Buchanan, S. and et. al., 2016. Inquiry based learning models, information literacy, and
student engagement: A literature review. School Libraries Worldwide. 22(2).
pp.23-39.
Frank, P. and Stanszus, L. S., 2019. Transforming Consumer Behavior: Introducing
Self-Inquiry-Based and Self-Experience-Based Learning for Building Personal
Competencies for Sustainable Consumption. Sustainability. 11(9). p.2550.
Galan, D. and et. al., 2017. The experiment editor: supporting inquiry-based learning
with virtual labs. European Journal of Physics. 38(3). p.035702.
Ješková, Z. and et. al., 2016. Efficacy of inquiry-based learning in mathematics, physics
and informatics in relation to the development of students inquiry skills. Journal of
Baltic Science Education. 15(5). p.559.
Chu, S.K.W. and et. al., 2017. 21st Century skills development through inquiry-based
learning. Springer Singapore:.
Fitzgerald, M., Danaia, L. and McKinnon, D. H., 2019. Barriers inhibiting inquiry-based
science teaching and potential solutions: perceptions of positively inclined early
adopters. Research in Science Education. 49(2). pp.543-566.
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