Current Trends in Retail Industry: Analysis of Asda

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
CURRENT TRENDS IN RETAIL INDUSTRY.............................................................................3
ANALYSIS OF ASDA....................................................................................................................5
Table1. SWOT Analysis table for Asda.................................................................................5
RECOMMENDATION...................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Retail industry is a place where businesses meet with the motive of exchanging goods and
services by paying appropriate amount of money according to the cost of the offerings. In retail
industry the retailer act as a mediator between the users or customers and the wholesalers. The
retailer make business transaction with the manufacturers and wholesalers where the buy the
goods and then make sales to the ultimate uses of those respective products and services. Retail
industry and the retailers are responsible for satisfy the needs of consumers by efficiently
determining their purchasing criteria and decisions and rendering the best goods or services. The
Project is developed for Asda stores limited, which is a British supermarket retailer (Efstratiadi
and et. al., 2019). Asda was founded in 1949 by Peter and Fred Asquith and Sir Noel Stockdale.
The organisation is a subsidiary of a big giant in retail industry known as Walmart. Asda is the
second largest retailer in Britain and serves in different locations of the world but headquartered
in Leeds, England, UK. The report consists of thorough analysis of the current trends in retail
industry along with analysing the position of Asda with the help of SWOT analysis framework.
Once the market research is conducted then recommendations are provided to company in
relation with improvements and enrichment of the retail organisation in the marketplace.
CURRENT TRENDS IN RETAIL INDUSTRY
The health of the retail industry in the UK is increasing the changing and fluctuating which is
creating many questions in minds of people and marketers over the past few years. The UK
economy is not stable and the biggest reason behind it is recently to place BREXIT. In o United
Kingdom there are several different industries are flourishing in which several businesses are
operating of different sizes big or small. Amongst these industries the retail industry is
considered as the most potential and the biggest industry because of the contribution it makes to
the GDP and per capita income of the country (Di Silvestre and et. al., 2020). The industries and
different operating sectors in the UK are facing berries problems and difficulties due to execution
of BREXIT, likewise the little sector is also affected and influence with the changes taking place
in the external environment for in the economy. The retail sector of the UK is evolving and from
the past times have been changed a lot. The current trends of the retail sector which can affect
the business of different retailers and organisations tips to be analysed and evaluated for working
accordingly e and making the most efficient use of the opportunities present. Few current trends