Current Trends in Retail: A Case Study of Zara

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Added on 2022/12/26

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This essay examines the current trends in the retail industry, focusing on a case study of Zara. It explores the concept of fast fashion, the globalisation of Zara's products, and the impact of COVID-19 on UK retailers. The analysis is done using Porter's Five Forces model. Additionally, primary research is conducted to gather insights from individuals. The essay concludes with suggestions for good practices in the retail industry.

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Current Trends in Retail: A Case Study of Zara

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