Enquiry Based Learning in Retail Sector

INQUIRY
BASED
LEARNING
1

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
Rationale..........................................................................................................................................4
Literature Review.............................................................................................................................5
Research methodology.....................................................................................................................7
Findings............................................................................................................................................8
Recommendations............................................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
2

TOPIC
“Present trends taking place in retail sector related to customisation of products.”
EXECUTIVE SUMMARY
The present report is on the enquiry based learning that can help in understanding of a
particular topic the main aim of report is identification of different tense that are part of the
Retail Industry and understanding the overall behaviour of customers. There are determination of
different factors that can help a retailer to understand the change requirement with the help of
technology and create a customer base that is satisfied and loyal at the same time. There is also
important for every organisation that is part of the retail sector to identify overall importance and
customer perception to High customisation of various product services in a proper manner and its
adoption in higher profitability.
3

INTRODUCTION
Retail sector is one of the most important and largest factors in every country and in case of
UK it is contributing form of their overall GDP and economic group. Different types of trends at
a part of this retail sector which consist of changing with time (Beins, 2017). For growing with
time it is very important for every organization that belongs to the Retail Industry to standing
their overall customer ways and this can be done by focusing on latest trends and all the growth
opportunities that are present in the external market and can be identified for the purpose of
adoption of the organization.
Aim of the project
“ To identify the trends related with high customization of products and understand the
challenges associated with adoption of this trends in the retail sector”
Objectives of the project
 To develop basic understand of the concept of customization of product
 To make a analysis of product customization in the retail sector
 To understand different challenges associated with customization of product in the retail
sector
Research Questions
1. What do you understand by the concept of product customisation, benefits associated
with product customisation and challenges faced by retail organisations while they are
willing to adopt customisation?
Rationale
Product customisation has been a very essential topic related to changing scenario of external
market it is used for purpose of conducting the research works as it has to be one of the most
focused organisations such as John Lewis partnership (Hurley, 2019). It is very helpful for all
private sector organisations in attracting last number of customers and long-term. In case of John
4